{"id":21662,"date":"2021-10-14T13:13:12","date_gmt":"2021-10-14T16:13:12","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=21662"},"modified":"2021-10-18T18:39:41","modified_gmt":"2021-10-18T21:39:41","slug":"consumo-de-midia-onde-apostar-suas-fichas","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=21662","title":{"rendered":"Consumo de m\u00eddia: Onde apostar suas fichas?!"},"content":{"rendered":"<h4><em><strong>Estudo mostra os meios de comunica\u00e7\u00e3o mais acessados por gera\u00e7\u00e3o ap\u00f3s a pandemia<\/strong><\/em><\/h4>\n<p><strong>Fonte: Global Web Index<\/strong><\/p>\n<figure id=\"attachment_21663\" aria-describedby=\"caption-attachment-21663\" style=\"width: 586px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-21663\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/portal-3.png\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/portal-3.png 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/portal-3-360x256.png 360w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><figcaption id=\"caption-attachment-21663\" class=\"wp-caption-text\">Foto: Freepik.com.br &#8211; luis_molinero<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Com a quarentena causada pela pandemia do coronav\u00edrus, in\u00fameros h\u00e1bitos da popula\u00e7\u00e3o se modificaram e isto inclui os diferentes tipos de m\u00eddia utilizados para informa\u00e7\u00e3o e entretenimento.<\/p>\n<p>Um recente levantamento da Visual Capitalist retrata os diferentes ve\u00edculos midi\u00e1ticos por gera\u00e7\u00e3o para que as empresas possam melhor estruturar seus meios de comunica\u00e7\u00e3o em prol de engajarem e conquistarem um p\u00fablico fiel.<\/p>\n<h4><strong><br \/>\nGERA\u00c7\u00c3O Z\u00a0 (16-23 anos)<\/strong><\/h4>\n<p>Mais da metade dessa gera\u00e7\u00e3o est\u00e1 consumindo mais conte\u00fado online do que o per\u00edodo anterior \u00e0 Covid-19.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-21664\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/gerac\u0327a\u0303o-z.jpg\" alt=\"\" width=\"558\" height=\"540\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/gerac\u0327a\u0303o-z.jpg 558w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/gerac\u0327a\u0303o-z-360x348.jpg 360w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>GERA\u00c7\u00c3O Y\/Millenials (24-37 anos)<\/strong><\/h4>\n<p>Essa gera\u00e7\u00e3o tem come\u00e7ado a consumir mais conte\u00fado entre diferentes tipos de m\u00eddia, incluindo v\u00eddeos online, canais de TV ao vivo ou atrav\u00e9s do meio digital.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-21678\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/gerac\u0327a\u0303o-y.jpg\" alt=\"\" width=\"558\" height=\"540\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/gerac\u0327a\u0303o-y.jpg 558w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/gerac\u0327a\u0303o-y-360x348.jpg 360w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>GERA\u00c7\u00c3O X (38-56 anos)<\/h4>\n<p>Aumentou o consumo de TV mais que qualquer outra gera\u00e7\u00e3o, apesar de tamb\u00e9m estar consumindo conte\u00fado online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21679\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/gerac\u0327a\u0303o-x.jpg\" alt=\"\" width=\"558\" height=\"540\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/gerac\u0327a\u0303o-x.jpg 558w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/gerac\u0327a\u0303o-x-360x348.jpg 360w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>BABY BOOMERS (57-64 anos)<\/h4>\n<p>Parecem ter mudado significativamente o seu consumo de m\u00eddia devido ao isolamento social, com o aumento no consumo de TV sendo o mais aparente.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21680\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/gerac\u0327a\u0303o-baby-boomers.jpg\" alt=\"\" width=\"558\" height=\"540\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/gerac\u0327a\u0303o-baby-boomers.jpg 558w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/gerac\u0327a\u0303o-baby-boomers-360x348.jpg 360w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Some essa informa\u00e7\u00e3o com o perfil e prefer\u00eancias do seu cliente para ajustar o investimento de m\u00eddia da sua marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estudo mostra os meios de comunica\u00e7\u00e3o mais acessados por gera\u00e7\u00e3o ap\u00f3s a pandemia Fonte: Global Web Index &nbsp; Com a quarentena causada pela pandemia do coronav\u00edrus, in\u00fameros h\u00e1bitos da popula\u00e7\u00e3o se modificaram e isto inclui os diferentes tipos de m\u00eddia utilizados para informa\u00e7\u00e3o e entretenimento. Um recente levantamento da Visual Capitalist retrata os diferentes ve\u00edculos [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":21663,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[858,535,574,2639],"class_list":["post-21662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-comportamento","tag-comunicacao","tag-conteudo","tag-midia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumo de m\u00eddia: Onde apostar suas fichas?! - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=21662\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumo de m\u00eddia: Onde apostar suas fichas?! - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Estudo mostra os meios de comunica\u00e7\u00e3o mais acessados por gera\u00e7\u00e3o ap\u00f3s a pandemia Fonte: Global Web Index &nbsp; Com a quarentena causada pela pandemia do coronav\u00edrus, in\u00fameros h\u00e1bitos da popula\u00e7\u00e3o se modificaram e isto inclui os diferentes tipos de m\u00eddia utilizados para informa\u00e7\u00e3o e entretenimento. 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