{"id":21807,"date":"2021-10-28T12:30:03","date_gmt":"2021-10-28T15:30:03","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=21807"},"modified":"2021-10-26T10:27:16","modified_gmt":"2021-10-26T13:27:16","slug":"os-podcasts-estao-em-alta","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=21807","title":{"rendered":"Os podcasts est\u00e3o em alta"},"content":{"rendered":"<h4><em>Dicas de como elaborar conte\u00fado neste formato de \u00e1udio digital, que j\u00e1 \u00e9 consumido por 28 milh\u00f5es de brasileiros<\/em><\/h4>\n<p><strong>Por Erica Mendes<\/strong><\/p>\n<figure id=\"attachment_21808\" aria-describedby=\"caption-attachment-21808\" style=\"width: 586px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-21808\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/portal-5-1.png\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/portal-5-1.png 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/10\/portal-5-1-360x256.png 360w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><figcaption id=\"caption-attachment-21808\" class=\"wp-caption-text\">Foto por: DCStudio em freepik.com<\/figcaption><\/figure>\n<p>O consumo de produtos no formato de \u00e1udio digital vem crescendo a cada ano. Entre 2019 e 2020, o Brasil ganhou cerca de 7 milh\u00f5es de ouvintes acima de 16 anos. De acordo com uma pesquisa da Kantar Ibope, das 100 milh\u00f5es de pessoas que consomem \u00e1udio digital, 28 milh\u00f5es disseram ouvir podcasts. \u00c9 muita gente, fazendo com que o pa\u00eds ocupe o 5\u00b0 lugar no mundo que mais consome podcast.<\/p>\n<p>Considerando ser cada vez mais importante oferecer conveni\u00eancias ao cliente, dar-lhe a oportunidade de escolher em qual formato deseja consumir os conte\u00fados passa ser um diferencial da sua marca e o podcast pode ser uma excelente op\u00e7\u00e3o.<\/p>\n<p>Portanto, se voc\u00ea tem algo interessante para contar, veja abaixo as dicas da EBAC (Escola Brit\u00e2nica de Artes Criativas e Tecnologia) para saber por onde come\u00e7ar:<\/p>\n<p><strong>Tema\/Assunto<\/strong><\/p>\n<p>Escolha algo que voc\u00ea tem familiaridade e goste para falar, pois o conte\u00fado precisa transmitir autenticidade e verdade para cativar. Inclua na pauta assuntos que, de alguma forma, se relacionem com o <em>lifestyle <\/em>da sua marca e n\u00e3o s\u00f3 aqueles que estejam relacionados aos produtos.<\/p>\n<p><strong>Formato\/Frequ\u00eancia<\/strong><\/p>\n<p>Defina de que modo o conte\u00fado ser\u00e1 disponibilizado. Voc\u00ea vai conduzir o podcast sozinho? Ter\u00e1 mais pessoas? Vai ter entrevistas? Considere incluir os clientes em algum dos editoriais.<\/p>\n<p>Pense tamb\u00e9m na frequ\u00eancia realista de produ\u00e7\u00e3o.<\/p>\n<p><strong>Produ\u00e7\u00e3o \/ Divulga\u00e7\u00e3o<\/strong><\/p>\n<p>Depois de definidos os 2 primeiros passos, \u00e9 hora da a\u00e7\u00e3o! Comece a gravar, edite, sonorize e divulgue o podcast. Crie canais nas redes sociais que tenham a ver com o prop\u00f3sito da marca e se fa\u00e7a ouvir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dicas de como elaborar conte\u00fado neste formato de \u00e1udio digital, que j\u00e1 \u00e9 consumido por 28 milh\u00f5es de brasileiros Por Erica Mendes O consumo de produtos no formato de \u00e1udio digital vem crescendo a cada ano. Entre 2019 e 2020, o Brasil ganhou cerca de 7 milh\u00f5es de ouvintes acima de 16 anos. De acordo [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":21808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[4545,535,574,4305],"class_list":["post-21807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-audio","tag-comunicacao","tag-conteudo","tag-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Os podcasts est\u00e3o em alta - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=21807\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os podcasts est\u00e3o em alta - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Dicas de como elaborar conte\u00fado neste formato de \u00e1udio digital, que j\u00e1 \u00e9 consumido por 28 milh\u00f5es de brasileiros Por Erica Mendes O consumo de produtos no formato de \u00e1udio digital vem crescendo a cada ano. 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