{"id":22137,"date":"2021-12-08T13:30:31","date_gmt":"2021-12-08T16:30:31","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=22137"},"modified":"2021-12-08T12:24:04","modified_gmt":"2021-12-08T15:24:04","slug":"a-midia-social-como-principal-estrategia-de-negocio","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=22137","title":{"rendered":"A m\u00eddia social como principal estrat\u00e9gia de neg\u00f3cio"},"content":{"rendered":"

Cases de joalherias estrangeiras que se valem das redes sociais para interagir com sua principal base de clientes, composta por consumidores da gera\u00e7\u00e3o Y<\/span><\/i><\/h4>\n

Por Erica Mendes<\/strong><\/p>\n

Em recente entrevista ao CNBC, canal da <\/span>NBCUniversal dedicado a not\u00edcias de neg\u00f3cios,<\/span> a <\/span>Brilliant Earth<\/span><\/a>, rede de joalheria fundada em San Francisco em 2005, informou que cerca de 87% de sua base de consumidores ativos \u00e9 dagera\u00e7\u00f5es Z ou millennials. E, de acordo com a CEO, Beth Gerstein, muitos dos clientes da joalheria est\u00e3o encontrando a marca por meio de plataformas sociais, como o Instagram.\u00a0<\/span><\/p>\n

A empresa, que depende principalmente de seu site para vender an\u00e9is de noivado e joias com diamantes cultivados em laborat\u00f3rios, tem apoiado suas estrat\u00e9gias de neg\u00f3cios nas redes sociais. \u201cTemos apenas cerca de 15 showrooms onde as pessoas podem experimentar nossos produtos pessoalmente, por isso, a m\u00eddia social tem sido fundamental para n\u00f3s desde o in\u00edcio\u201d, disse ela.\u00a0\u201cEsse canal reflete a mentalidade do consumidor mais jovem.\u201d<\/em><\/span><\/p>\n

\"\"
Perfil @brilliantearth<\/a> no Instagram<\/figcaption><\/figure>\n

A marca oferece tanto agendamentos virtuais em seu site (<\/span>a experi\u00eancia inclui desde atendimento personalizado para compra de um produto at\u00e9 aconselhamento sobre estilos de an\u00e9is de noivado e aula sobre os 4 C\u00b4s do diamante<\/span><\/a>) quanto o <\/span>provador virtual<\/span><\/a>, permitindo o cliente experimentar a joia digitalmente, personalizando seus elementos.\u00a0\u201cTodas as nossas a\u00e7\u00f5es de comunica\u00e7\u00e3o est\u00e3o fundamentadas no online, sendo o Instagram o principal canal, desde postagens org\u00e2nicas at\u00e9 conte\u00fados patrocinados, pontou Gerstein.<\/span><\/p>\n

\"\"
Foto: Divulga\u00e7\u00e3o Brilliant Earth<\/figcaption><\/figure>\n

A Brilliant Earth, que listou suas a\u00e7\u00f5es na Nasdaq em 23 de setembro, se junta a outras cadeias de joias, como\u00a0<\/span>Mejuri<\/span><\/a>\u00a0,\u00a0<\/span>Studs<\/span><\/a>\u00a0e\u00a0<\/span>Kendra Scott,<\/span><\/a>\u00a0\u00a0que vendem produtos online para consumidores mais jovens.\u00a0<\/span><\/p>\n

David Yurman<\/span><\/a>, rede de joalheria nova iorquina de pe\u00e7as mais sofisticadas, disse que tamb\u00e9m est\u00e1 atraindo compradores da gera\u00e7\u00e3o Y, gra\u00e7as aos esfor\u00e7os ampliados de marketing digital nos \u00faltimos meses. \u201cA marca parece muito mais relevante agora\u201d,<\/em> disse Lee Tucker, chefe de merchandising e marketing da David Yurman.\u00a0\u201cEstamos vendo em nossos dados um fluxo de novos clientes, muitos dos quais se juntaram a n\u00f3s durante a pandemia por meio de nossos canais digitais\u201d.<\/em><\/span><\/p>\n

\"\"
Perfil @davidyurman<\/a> no Instagram<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Cases de joalherias estrangeiras que se valem das redes sociais para interagir com sua principal base de clientes, composta por consumidores da gera\u00e7\u00e3o Y Por Erica Mendes Em recente entrevista ao CNBC, canal da NBCUniversal dedicado a not\u00edcias de neg\u00f3cios, a Brilliant Earth, rede de joalheria fundada em San Francisco em 2005, informou que cerca […]<\/p>\n","protected":false},"author":11,"featured_media":22139,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[2386,595,822,4582],"class_list":["post-22137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-ecommerce","tag-instagram","tag-online","tag-redesocial"],"yoast_head":"\nA m\u00eddia social como principal estrat\u00e9gia de neg\u00f3cio - 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