{"id":22210,"date":"2021-12-17T10:58:59","date_gmt":"2021-12-17T13:58:59","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=22210"},"modified":"2021-12-17T10:58:59","modified_gmt":"2021-12-17T13:58:59","slug":"87-dos-consumidores-brasileiros-abandonam-carrinho-por-frustracao-com-login-e-senha","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=22210","title":{"rendered":"87% dos consumidores brasileiros abandonam carrinho por frustra\u00e7\u00e3o com login e senha"},"content":{"rendered":"<h4><em>Pesquisa revela quais s\u00e3o os gargalos durante o processo de compra online<\/em><\/h4>\n<p><strong>Fonte: E-Commerce Brasil<\/strong><\/p>\n<p>A maioria dos consumidores visita um site sem fazer login ou concluir a compra, seja para comprar cal\u00e7as jeans, assinar um boletim informativo ou reservar um voo. As equipes de comportamento do consumidor em todos os setores v\u00eam investigando esse problema, chamado de abandono de carrinho, h\u00e1 d\u00e9cadas.<\/p>\n<p>Para ajudar a descobrir por que as pessoas abandonam carrinhos e caixas de login, e o que as empresas online podem fazer sobre isso, os especialistas em gerenciamento de identidade da Auth0 divulgaram um estudo conduzido pelo YouGov que entrevistou mais de 17.000 tomadores de decis\u00e3o de marketing\/TI e consumidores em 12 pa\u00edses, e descobriram que as expectativas do consumidor para suas experi\u00eancias de login n\u00e3o correspondem \u00e0 realidade.<\/p>\n<p><strong>Ficando aqu\u00e9m das expectativas do consumidor<\/strong><\/p>\n<p>A pesquisa descobriu que mais da metade dos consumidores latino-americanos (51%) ficam frustrados com longos formul\u00e1rios de login e inscri\u00e7\u00e3o. Os dados da pesquisa revelaram ainda que 87% dos consumidores brasileiros admitem reutilizar senhas para mais de uma conta e que suas principais frustra\u00e7\u00f5es com o processo de inscri\u00e7\u00e3o em novos aplicativos est\u00e3o relacionadas ao envio de informa\u00e7\u00f5es privadas.<\/p>\n<figure id=\"attachment_22211\" aria-describedby=\"caption-attachment-22211\" style=\"width: 360px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-22211\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/12\/X-360x202.png\" alt=\"\" width=\"360\" height=\"202\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/12\/X-360x202.png 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/12\/X-768x432.png 768w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/12\/X-600x337.png 600w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2021\/12\/X.png 975w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><figcaption id=\"caption-attachment-22211\" class=\"wp-caption-text\">Fonte: auth0.com<\/figcaption><\/figure>\n<p>Segundo o levantamento, os consumidores querem alternativas \u00e0s senhas, incluindo biometria e autentica\u00e7\u00e3o sem senha para aprimorar sua experi\u00eancia digital e manter seus dados seguros, ao mesmo tempo. No entanto, as empresas na Am\u00e9rica Latina est\u00e3o aqu\u00e9m das expectativas dos consumidores em todas as tecnologias de login.<\/p>\n<p>Experi\u00eancias de login ruins custam mais do que reputa\u00e7\u00e3o<br \/>\nDe acordo com a pesquisa, quase todas as empresas na Am\u00e9rica Latina (95%) admitem que os clientes em potencial abandonam o carrinho ou o processo de inscri\u00e7\u00e3o devido a um \u00e1rduo processo de login. Mais da metade das empresas (56%) na Am\u00e9rica Latina acha improv\u00e1vel que um cliente abandone seus servi\u00e7os por causa do processo de inscri\u00e7\u00e3o, e metade (46%) acha improv\u00e1vel que os processos de login sejam a causa do abandono.<\/p>\n<p>No entanto, a pesquisa mostra que na Am\u00e9rica Latina, os clientes dizem que est\u00e3o frustrados por ter que preencher longos formul\u00e1rios de login ou inscri\u00e7\u00e3o (Brasil 57%; M\u00e9xico 52%; Argentina 44%) e abandonaram o carrinho ou tentativa de inscri\u00e7\u00e3o inteiramente devido a um \u00e1rduo processo de login (Brasil 87%; M\u00e9xico 85%; Argentina 80%).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pesquisa revela quais s\u00e3o os gargalos durante o processo de compra online Fonte: E-Commerce Brasil A maioria dos consumidores visita um site sem fazer login ou concluir a compra, seja para comprar cal\u00e7as jeans, assinar um boletim informativo ou reservar um voo. As equipes de comportamento do consumidor em todos os setores v\u00eam investigando esse [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":22212,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,6],"tags":[4646,4645,2386],"class_list":["post-22210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento-e-vendas","category-gestao","tag-carrinhodecompra","tag-compraonline","tag-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>87% dos consumidores brasileiros abandonam carrinho por frustra\u00e7\u00e3o com login e senha - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=22210\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"87% dos consumidores brasileiros abandonam carrinho por frustra\u00e7\u00e3o com login e senha - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Pesquisa revela quais s\u00e3o os gargalos durante o processo de compra online Fonte: E-Commerce Brasil A maioria dos consumidores visita um site sem fazer login ou concluir a compra, seja para comprar cal\u00e7as jeans, assinar um boletim informativo ou reservar um voo. 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