{"id":22393,"date":"2022-01-13T09:26:56","date_gmt":"2022-01-13T12:26:56","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=22393"},"modified":"2022-01-18T11:37:15","modified_gmt":"2022-01-18T14:37:15","slug":"insight-de-consumo-2022-varejo-direct-2-avatar","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=22393","title":{"rendered":"Insight de consumo 2022: varejo ‘direct-2-avatar’"},"content":{"rendered":"

Estamos na era dos avatares e o que eles vestem \u00e9 mais importante do que nunca<\/em><\/h4>\n

Por Erica Mendes<\/strong><\/p>\n

\"\"
Ilustrac\u0327a\u0303o de Jessie Wong para WGSN<\/figcaption><\/figure>\n

\u2018Os produtos para avatares estar\u00e3o na mente dos consumidores em 2022\u2019, \u00e9 o que afirma a WGSN. De acordo com o relat\u00f3rio da empresa brit\u00e2nica de tend\u00eancias publicado ontem, 12, entramos definitivamente na era do com\u00e9rcio ‘direct-to-avatar’ ou \u2013 ‘D2A’ \u2013, um novo modelo de varejo que possibilitar\u00e1 que as marcas entrem no metaverso, forjando conex\u00f5es mais profundas nos ambientes digitais.<\/p>\n

Ao criar e vender itens que n\u00e3o existem na vida real diretamente para os avatares, o com\u00e9rcio D2A permite que as empresas driblem as limita\u00e7\u00f5es da cadeia log\u00edstica e tenham acesso a novas fontes de receita. Al\u00e9m de sustent\u00e1vel, esse deve ser um formato rent\u00e1vel: at\u00e9 2022, o mercado de skins para games vai movimentar US$ 50 bilh\u00f5es.<\/p>\n

Gra\u00e7as a aplicativos como Bitmoji e Genies, que possibilitam que os usu\u00e1rios criem e customizem suas identidades virtuais, o com\u00e9rcio D2A abre espa\u00e7o para que as marcas lancem produtos digitais exclusivos por meio de games ou cole\u00e7\u00f5es em plataformas como Roblox e Fortnite.<\/p>\n

A economia de cria\u00e7\u00e3o tamb\u00e9m ser\u00e1 beneficiada, j\u00e1 que os criadores de conte\u00fado customizado (os ‘CCs’) ir\u00e3o desenvolver roupas e acess\u00f3rios digitais (leia-se \u2018joias\u2019, por exemplo) altamente desejados, vendidos para outros jogadores em diversas plataformas.<\/p>\n

Esse cen\u00e1rio abre portas para o surgimento de um novo canal de contato com o cliente – e at\u00e9 de venda – que as empresas precisam se preparar para usufruir de todas as suas possibilidades. E as joalherias n\u00e3o podem ficar de fora! Muito pelo contr\u00e1rio, afinal, os avatares t\u00eam a linguagem dos consumidores da gera\u00e7\u00e3o Z.<\/p>\n

E mais: quem pensa que gamers \u00e9 coisa de menina est\u00e1 enganado. A\u00a08 edi\u00e7\u00e3o da Pesquisa Game Brasil\u00a0(PGB),<\/a> realizada ano passado, aponta que 48,5% dos gamers brasileiros s\u00e3o mulheres.<\/p>\n

\"\"<\/p>\n

Portanto, os varejistas t\u00eam um novo desafio \u2013 digital \u2013 se quiserem se manter relevante no mercado e se comunicar com essa mo\u00e7ada jovem que precisa ser \u2018educada\u2019 no universo joalheiro.<\/p>\n","protected":false},"excerpt":{"rendered":"

Estamos na era dos avatares e o que eles vestem \u00e9 mais importante do que nunca Por Erica Mendes \u2018Os produtos para avatares estar\u00e3o na mente dos consumidores em 2022\u2019, \u00e9 o que afirma a WGSN. De acordo com o relat\u00f3rio da empresa brit\u00e2nica de tend\u00eancias publicado ontem, 12, entramos definitivamente na era do com\u00e9rcio […]<\/p>\n","protected":false},"author":11,"featured_media":22394,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4547,103],"tags":[4679,478,4681,4650,4680],"class_list":["post-22393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumo","category-tendencias","tag-avatar","tag-consumo","tag-gamers","tag-metaverso","tag-wgns"],"yoast_head":"\nInsight de consumo 2022: varejo 'direct-2-avatar' - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=22393\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insight de consumo 2022: varejo 'direct-2-avatar' - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Estamos na era dos avatares e o que eles vestem \u00e9 mais importante do que nunca Por Erica Mendes \u2018Os produtos para avatares estar\u00e3o na mente dos consumidores em 2022\u2019, \u00e9 o que afirma a WGSN. 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