{"id":22483,"date":"2022-01-25T09:25:14","date_gmt":"2022-01-25T12:25:14","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=22483"},"modified":"2022-01-27T09:32:52","modified_gmt":"2022-01-27T12:32:52","slug":"marketing-estrategias-de-escassez-x-de-urgencia","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=22483","title":{"rendered":"Marketing: estrat\u00e9gias de escassez e de urg\u00eancia"},"content":{"rendered":"<h4><em>Especialista d\u00e1 dicas de como usar esses gatilhos para garantir vendas em produtos perp\u00e9tuos<\/em><\/h4>\n<figure id=\"attachment_22518\" aria-describedby=\"caption-attachment-22518\" style=\"width: 360px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-22518\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2022\/01\/portal-17-360x256.png\" alt=\"\" width=\"360\" height=\"256\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2022\/01\/portal-17-360x256.png 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2022\/01\/portal-17.png 586w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><figcaption id=\"caption-attachment-22518\" class=\"wp-caption-text\">Foto criada por stockking &#8211; br.freepik.com<\/figcaption><\/figure>\n<p>O marketing de escassez e de urg\u00eancia s\u00e3o estrat\u00e9gias que trabalham com o lado psicol\u00f3gico do consumidor. O gatilho da escassez estimula a sensa\u00e7\u00e3o da perda; de n\u00e3o ter. Ele movimenta as pessoas a comprarem algo raro, \u00fanico, escasso no mercado. J\u00e1 o gatilho da urg\u00eancia est\u00e1 associado ao fator tempo; \u00e9 aquele famoso \u201c\u00e9 ter agora ou nunca\u201d. Ele movimenta as pessoas para comprar de forma imediata, evitando faz\u00ea-la a pensar muito ou ponderar sobre a compra.<\/p>\n<p>Alguns empreendedores t\u00eam resist\u00eancia em acreditar que esse marketing funciona para produtos considerados perp\u00e9tuos, ou seja, os infoprodutos, tamb\u00e9m conhecidos como produtos digitais, que ficam sempre no carrinho de compras para os clientes adquirirem quando quiserem.<\/p>\n<p>A copywriter Caroline Brotto deu dicas de us\u00e1-los, exemplificando 3 estrat\u00e9gias:<\/p>\n<p><strong>Estrat\u00e9gia 1: Crie entregas tempor\u00e1rias e exclusivas<\/strong><\/p>\n<p>Segundo a especialista, quem costuma fazer muito isso \u00e9 o novo mercado. Crie um b\u00f4nus extra que ser\u00e1 disponibilizado para a audi\u00eancia adquirir por tempo e condi\u00e7\u00f5es limitadas. \u201cPassou do prazo estipulado, o b\u00f4nus n\u00e3o estar\u00e1 mais dispon\u00edvel\u201d.<\/p>\n<p>Como exemplos de b\u00f4nus extra, ela destaca: box de livros, ferramenta pr\u00e1tica, novo m\u00f3dulo complementar, masterclass que resolve alguma dor, sorteio para participar de um evento presencial e encontros ao vivo para tirar d\u00favidas.<\/p>\n<p>\u201c\u00c9 muito importante se atentar que, se voc\u00ea adotar essa estrat\u00e9gia, n\u00e3o se esque\u00e7a de quem j\u00e1 \u00e9 seu cliente atual. Eles tamb\u00e9m precisam receber material b\u00f4nus. Caso contr\u00e1rio, prepare-se para a chuva de reclama\u00e7\u00f5es e manchas na sua marca\u201d, ressalta Brotto.<\/p>\n<p><strong>Estrat\u00e9gia 2: Crie ofertas ou condi\u00e7\u00f5es especiais <\/strong><\/p>\n<p>Caroline pontua que \u201cuma \u00f3tima \u00e9poca para colocar essa estrat\u00e9gia em pr\u00e1tica \u00e9 a Black Friday, por exemplo\u201d. Ela ainda chama aten\u00e7\u00e3o de que o desconto n\u00e3o \u00e9 a \u00fanica op\u00e7\u00e3o. O leque aqui pode abranger: cashback, condi\u00e7\u00f5es de pagamento diferenciadas (parcelamento maior, PIX, &#8230;) e o dobro de acesso ao produto.<\/p>\n<p><strong>Estrat\u00e9gia 3: Crie ofertas ou condi\u00e7\u00f5es especiais <\/strong><\/p>\n<p>Por fim, sabe-se que o produto perp\u00e9tuo pode aumentar de pre\u00e7o. Ent\u00e3o, \u201caproveite esse momento para gerar escassez e urg\u00eancia, fazendo uma campanha para que as pessoas garantam o produto pela \u00faltima vez no pre\u00e7o antigo\u201d. Pense em chamadas como \u201cessa \u00e9 a \u00faltima oportunidade de comprar por este valor\u201d!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Especialista d\u00e1 dicas de como usar esses gatilhos para garantir vendas em produtos perp\u00e9tuos O marketing de escassez e de urg\u00eancia s\u00e3o estrat\u00e9gias que trabalham com o lado psicol\u00f3gico do consumidor. O gatilho da escassez estimula a sensa\u00e7\u00e3o da perda; de n\u00e3o ter. Ele movimenta as pessoas a comprarem algo raro, \u00fanico, escasso no mercado. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":22518,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[371,4700,4702,4701],"class_list":["post-22483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-marketing","tag-escassez","tag-estrategiasdemarketing","tag-urgencia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing: estrat\u00e9gias de escassez e de urg\u00eancia - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=22483\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing: estrat\u00e9gias de escassez e de urg\u00eancia - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Especialista d\u00e1 dicas de como usar esses gatilhos para garantir vendas em produtos perp\u00e9tuos O marketing de escassez e de urg\u00eancia s\u00e3o estrat\u00e9gias que trabalham com o lado psicol\u00f3gico do consumidor. 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