{"id":23229,"date":"2022-05-19T09:30:44","date_gmt":"2022-05-19T12:30:44","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=23229"},"modified":"2022-05-19T12:36:02","modified_gmt":"2022-05-19T15:36:02","slug":"os-comportamentos-dos-consumidores-de-luxo","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=23229","title":{"rendered":"Os comportamentos dos consumidores de luxo"},"content":{"rendered":"

CEO do Instituto do Luxo descreve o perfil deste p\u00fablico para ajudar as empresas a planejarem suas estrat\u00e9gias de marketing e vendas<\/em><\/h4>\n
\"\"
Mulher com joias foto criado por serhii_bobyk – br.freepik.com<\/a><\/figcaption><\/figure>\n

Para atuar no mercado de luxo \u00e9 fundamental entender e atender aos anseios de seus consumidores. O que eles valorizam? Quais s\u00e3o os gatilhos e motiva\u00e7\u00f5es de compra? O que os desagrada?<\/p>\n

Para ajudar as empresas a planejar suas estrat\u00e9gias de marketing e vendas, a consultora Malu Albertotti, fundadora e CEO do Instituto do Luxo<\/strong><\/a> \u2013 que j\u00e1 palestrou na FENINJER Virtual<\/strong><\/a> -, aponta 11 comportamentos dos consumidores de luxo.<\/p>\n

    \n
  1. Est\u00e3o dispostas a pagar um pre\u00e7o mais alto, por\u00e9m por um produto ou servi\u00e7o melhor.<\/li>\n
  2. Est\u00e3o atentos ao valor que v\u00e3o pagar e buscam um bom neg\u00f3cio.<\/li>\n
  3. Eles valorizam seu tempo e esperam conveni\u00eancia e efici\u00eancia.<\/li>\n
  4. Esperam um alto n\u00edvel de profissionalismo das pessoas que interagem.<\/li>\n
  5. Esperam ser tratados como um cliente valioso.<\/li>\n
  6. A sua decis\u00e3o n\u00e3o \u00e9 pelo pre\u00e7o, o que n\u00e3o quer dizer que n\u00e3o v\u00e3o querer negociar.<\/li>\n
  7. Pesquisam antes de comprar um bem valioso e chegam preparados.<\/li>\n
  8. Conhecem o processo de vendas e t\u00eam um repert\u00f3rio de vida que os torna muito exigentes.<\/li>\n
  9. Muitas vezes desconfiam do interesse das pessoas somente pelo seu dinheiro, mas quando confiam, confiam realmente.<\/li>\n
  10. N\u00e3o gostam de preencher cadastro, pesquisa, etc.<\/li>\n
  11. Quando criam confian\u00e7a com um profissional ou uma marca, existe grande chance de comprarem novamente e se tornarem leais.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    CEO do Instituto do Luxo descreve o perfil deste p\u00fablico para ajudar as empresas a planejarem suas estrat\u00e9gias de marketing e vendas Para atuar no mercado de luxo \u00e9 fundamental entender e atender aos anseios de seus consumidores. O que eles valorizam? Quais s\u00e3o os gatilhos e motiva\u00e7\u00f5es de compra? O que os desagrada? Para […]<\/p>\n","protected":false},"author":11,"featured_media":23233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4547,103],"tags":[4537,195,4864],"class_list":["post-23229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumo","category-tendencias","tag-comportamentodoconsumidor","tag-luxo","tag-malualbertotti"],"yoast_head":"\nOs comportamentos dos consumidores de luxo - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=23229\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os comportamentos dos consumidores de luxo - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"CEO do Instituto do Luxo descreve o perfil deste p\u00fablico para ajudar as empresas a planejarem suas estrat\u00e9gias de marketing e vendas Para atuar no mercado de luxo \u00e9 fundamental entender e atender aos anseios de seus consumidores. 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