{"id":23775,"date":"2022-08-04T09:43:36","date_gmt":"2022-08-04T12:43:36","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=23775"},"modified":"2022-08-04T09:43:36","modified_gmt":"2022-08-04T12:43:36","slug":"whatsapp-e-o-aplicativo-mais-usado-pelos-brasileiros","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=23775","title":{"rendered":"WhatsApp \u00e9 o aplicativo mais usado pelos brasileiros"},"content":{"rendered":"<h4><em>Instagram e Facebook aparecem na sequ\u00eancia, ocupando segundo e terceiro lugar respectivamente, de acordo com levantamento realizado em junho<\/em><\/h4>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-23776\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2022\/08\/portal-2.png\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2022\/08\/portal-2.png 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2022\/08\/portal-2-360x256.png 360w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p>O WhatsApp est\u00e1 presente no mix de comunica\u00e7\u00e3o da sua empresa? Se n\u00e3o est\u00e1, melhor rever suas estrat\u00e9gias de intera\u00e7\u00e3o com o cliente, isto porque, o aplicativo \u00e9 o mais popular nos smartphones brasileiros, de acordo com pesquisa do Panorama Mobile Time \u2018Uso de apps no Brasil\u2019, realizada em junho deste ano.<\/p>\n<p>Al\u00e9m de estar presente na tela de 55% dos celulares, sendo o \u00fanico a ultrapassar a barreira de 50% de presen\u00e7a nas homescreens, \u00e9 tamb\u00e9m o app que os usu\u00e1rios mais passam tempo usando ao longo do dia (33%), seguido pelo Instagram (30%), Facebook (10%), Youtube (7%) e TikTok (3%).<\/p>\n<p>Apesar do Whatsapp estar na frente, o segundo colocado no ranking tamb\u00e9m merece aten\u00e7\u00e3o, pois ele apresentou um aumento de 41% para 46% de presen\u00e7a nas homescreens. E mais: a predomin\u00e2ncia \u00e9 do p\u00fablico feminino (49% das mulheres vs. 42% dos homens t\u00eam o app instalado) e jovem (60% dos 16 a 29 anos).<\/p>\n<p>Outro app que se destacou em popularidade no estudo foi o Telegram, que subiu de 10\u00aa para 4\u00aa posi\u00e7\u00e3o em apenas um ano no ranking de principais apps instalados, ultrapassando apps como Uber, YouTube e Nubank. Hoje ele est\u00e1 presente em 13% das telas iniciais dos celulares. Entretanto, ele n\u00e3o est\u00e1 entre os 6 apps que os brasileiros mais passam tempo usando.<\/p>\n<p>Na ponta contr\u00e1ria vem o Facebook que apresentou queda de 5%, caindo de 41% para 36%. Apesar da redu\u00e7\u00e3o, a sua presen\u00e7a ainda \u00e9 significativa, sendo o 3\u00ba app mais popular do ranking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram e Facebook aparecem na sequ\u00eancia, ocupando segundo e terceiro lugar respectivamente, de acordo com levantamento realizado em junho O WhatsApp est\u00e1 presente no mix de comunica\u00e7\u00e3o da sua empresa? Se n\u00e3o est\u00e1, melhor rever suas estrat\u00e9gias de intera\u00e7\u00e3o com o cliente, isto porque, o aplicativo \u00e9 o mais popular nos smartphones brasileiros, de acordo [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":23776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135,103],"tags":[602,595,1171],"class_list":["post-23775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","category-tendencias","tag-aplicativo","tag-instagram","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp \u00e9 o aplicativo mais usado pelos brasileiros - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=23775\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp \u00e9 o aplicativo mais usado pelos brasileiros - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Instagram e Facebook aparecem na sequ\u00eancia, ocupando segundo e terceiro lugar respectivamente, de acordo com levantamento realizado em junho O WhatsApp est\u00e1 presente no mix de comunica\u00e7\u00e3o da sua empresa? 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