{"id":25647,"date":"2023-06-15T10:50:20","date_gmt":"2023-06-15T13:50:20","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=25647"},"modified":"2023-06-15T10:50:20","modified_gmt":"2023-06-15T13:50:20","slug":"dicas-de-como-criar-bons-conteudos-que-engajam-e-geram-vendas","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=25647","title":{"rendered":"Dicas de como criar bons conte\u00fados que engajam e geram vendas"},"content":{"rendered":"<h4><em>Entenda a import\u00e2ncia do marketing de conte\u00fado para aumentar o lucro da sua marca<\/em><\/h4>\n<p><em><strong>Por Welber Melo*<\/strong><\/em><\/p>\n<figure id=\"attachment_25648\" aria-describedby=\"caption-attachment-25648\" style=\"width: 586px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-25648\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/06\/PORTAL-FENINJER-7.png\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/06\/PORTAL-FENINJER-7.png 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/06\/PORTAL-FENINJER-7-360x256.png 360w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><figcaption id=\"caption-attachment-25648\" class=\"wp-caption-text\"><a href=\"https:\/\/br.freepik.com\/fotos-gratis\/discutindo-aplicativo-movel_5698277.htm#query=marketing%20de%20conte%C3%BAdo&amp;position=38&amp;from_view=search&amp;track=ais\">Imagem de pressfoto<\/a> no Freepik<\/figcaption><\/figure>\n<p>O marketing de conte\u00fado \u00e9 uma estrat\u00e9gia de marketing focada na cria\u00e7\u00e3o e distribui\u00e7\u00e3o de conte\u00fado relevante para atrair novos clientes.<\/p>\n<p>Neste sentido, ser uma autoridade no assunto \u00e9 uma etapa importante para dar mais relev\u00e2ncia sobre o tema. Al\u00e9m disto, \u00e9 importante atrelar algumas estrat\u00e9gias.<\/p>\n<p>Conhe\u00e7a-as abaixo:<\/p>\n<p><strong>1 &#8211; Conte\u00fado aut\u00eantico<\/strong><\/p>\n<p>Seja genu\u00edno e mostre sua personalidade para criar conex\u00f5es emocionais com sua audi\u00eancia. Essa \u00e9 uma das principais etapas do marketing de conte\u00fado.<\/p>\n<p><strong>2 &#8211; Visual atraente<\/strong><\/p>\n<p>Utilize imagens, v\u00eddeos e infogr\u00e1ficos para tornar o conte\u00fado mais atrativo e memor\u00e1vel. Boas imagens s\u00e3o capazes de gerar aten\u00e7\u00e3o e reten\u00e7\u00e3o do seu pedido.<\/p>\n<p><strong>3 &#8211; Hist\u00f3rias envolventes<\/strong><\/p>\n<p>Utilize storytelling para envolver emocionalmente sua audi\u00eancia e transmitir sua mensagem de forma impactante.<\/p>\n<p><strong>4 &#8211; CTA (Call to Action)<\/strong><\/p>\n<p>Inclua chamada \u00e0 a\u00e7\u00e3o clara e direcionada, incentivando seu p\u00fablico a interagir, compartilhar ou realizar uma a\u00e7\u00e3o espec\u00edfica. CTAs objetivos impactam diretamente na tomada de decis\u00e3o.<\/p>\n<p><strong>5 &#8211; Ofere\u00e7a valores<\/strong><\/p>\n<p>Forne\u00e7a informa\u00e7\u00f5es \u00fateis, dicas pr\u00e1ticas, insights relevantes e solu\u00e7\u00f5es para os problemas do seu p\u00fablico. O foco \u00e9 sempre agregar valores.<\/p>\n<p><strong>6 &#8211; Conte\u00fado interativo<\/strong><\/p>\n<p>Inclua elementos interativos, como enquetes, quizzes e pesquisas, para envolver e incentivar a participa\u00e7\u00e3o da sua audi\u00eancia.<\/p>\n<p><strong>7 &#8211; Explore as tend\u00eancias<\/strong><\/p>\n<p>Esteja atento \u00e0s tend\u00eancias e eventos atuais para criar conte\u00fados relevantes e aproveitar o engajamento gerado por eles. Lembre-se de ser sempre aut\u00eantico!<\/p>\n<p><strong>8 &#8211; Interaja com o p\u00fablico<\/strong><\/p>\n<p>Responda aos coment\u00e1rios, mensagens e perguntas, demonstrando interesse e construindo relacionamento com seus seguidores.<\/p>\n<p><strong>9 &#8211; Acompanhe os resultados<\/strong><\/p>\n<p>Monitore as m\u00e9tricas de engajamento, como curtidas, compartilhamentos e coment\u00e1rios, e ajuste sua estrat\u00e9gia com base nos resultados.<\/p>\n<p><em><strong>*Welber Melo \u00e9 jornalista da Review Comunica\u00e7\u00e3o<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entenda a import\u00e2ncia do marketing de conte\u00fado para aumentar o lucro da sua marca Por Welber Melo* O marketing de conte\u00fado \u00e9 uma estrat\u00e9gia de marketing focada na cria\u00e7\u00e3o e distribui\u00e7\u00e3o de conte\u00fado relevante para atrair novos clientes. Neste sentido, ser uma autoridade no assunto \u00e9 uma etapa importante para dar mais relev\u00e2ncia sobre o [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":25648,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[],"class_list":["post-25647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dicas de como criar bons conte\u00fados que engajam e geram vendas - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=25647\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicas de como criar bons conte\u00fados que engajam e geram vendas - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Entenda a import\u00e2ncia do marketing de conte\u00fado para aumentar o lucro da sua marca Por Welber Melo* O marketing de conte\u00fado \u00e9 uma estrat\u00e9gia de marketing focada na cria\u00e7\u00e3o e distribui\u00e7\u00e3o de conte\u00fado relevante para atrair novos clientes. 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