{"id":26221,"date":"2023-09-01T07:16:50","date_gmt":"2023-09-01T10:16:50","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=26221"},"modified":"2023-09-01T07:16:51","modified_gmt":"2023-09-01T10:16:51","slug":"rolex-patek-philippe-nao-marca-de-luxo-suica-lanca-relogio-de-r-10-milhoes","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=26221","title":{"rendered":"Rolex? Patek Philippe? N\u00e3o, marca de luxo su\u00ed\u00e7a lan\u00e7a rel\u00f3gio de R$ 10 milh\u00f5es"},"content":{"rendered":"\n

Richard Mille se transforma no novo s\u00edmbolo da riqueza extravagante, com modelo de apenas 1,75 mil\u00edmetros de espessura e parafusos aparentes<\/em><\/h4>\n\n\n\n
\"\"
Novo rel\u00f3gio da marca su\u00ed\u00e7a Richard Mille \u00e9 vendido a quase R$ 10 milh\u00f5es \u2014 Foto: Reprodu\u00e7\u00e3o\/site da Richard Mille<\/figcaption><\/figure>\n\n\n\n

N\u00e3o \u00e9 um Rolex, nem um Patek Philippe. Um rel\u00f3gio da marca de luxo Richard Mille \u00e9 novo s\u00edmbolo poderoso de riqueza para qualquer pessoa que esteja suficientemente bem-informada para reconhecer seu design \u00fanico.<\/p>\n\n\n\n

A grife su\u00ed\u00e7a produz apenas 5.300 rel\u00f3gios por ano, que custam em m\u00e9dia US$ 250 mil (R$ 1,2 milh\u00e3o). Projetados para suportar altas for\u00e7as gravitacionais, os rel\u00f3gios da marca s\u00e3o usados por atletas em corridas de F\u00f3rmula 1, torneios de golfe e regatas de iate. Tamb\u00e9m enfeitam os pulsos de m\u00fasicos como Pharrell Williams e o rapper e ator americano Ice-T.<\/p>\n\n\n\n

Parafusos ‘est\u00e9ticos’<\/strong><\/p>\n\n\n\n

\u00c9 f\u00e1cil identificar um Richard Mille em seu habitat natural. Muitos deles ganham o contorno de um barril ou ret\u00e2ngulo com bordas arredondadas – geralmente com mostradores transparentes para que as engrenagens intrincadas e com acabamento preciso fiquem \u00e0 mostra.<\/p>\n\n\n\n

\"\"
RM UP-01 Ferrari: o rel\u00f3gio mec\u00e2nico mais fino do planeta \u2014 Foto: Reprodu\u00e7\u00e3o\/Site da Richard Mille<\/figcaption><\/figure>\n\n\n\n

S\u00e3o ousados, originais e feitos de materiais de alta qualidade, como tit\u00e2nio e uma vers\u00e3o de fibra de carbono. Um anel de parafusos geralmente fica vis\u00edvel ao longo do anel externo ou moldura do rel\u00f3gio.<\/p>\n\n\n\n

\u201cEsses parafusos foram usados para manter o case unido no passado, mas agora s\u00e3o mais para fins est\u00e9ticos\u201d, <\/em>conta Craig Karger, fundador e propriet\u00e1rio da Wrist Enthusiast.<\/p>\n\n\n\n

1,75 mil\u00edmetros por US$ 2 milh\u00f5es<\/strong><\/p>\n\n\n\n

Esta temporada tem sido um turbilh\u00e3o de eventos e promo\u00e7\u00f5es da marca, com a Richard Mille subitamente por todo o lado \u2013 pelo menos entre os ricos e celebridades \u2013 apesar da relativa escassez dos seus rel\u00f3gios.<\/p>\n\n\n\n

Este m\u00eas, a empresa est\u00e1 colocando oficialmente \u00e0 venda o RM UP-01 Ferrari \u2013 o rel\u00f3gio mec\u00e2nico com menor espessura do planeta, com apenas 1,75 mil\u00edmetros \u2013, por um pre\u00e7o de quase US$ 2 milh\u00f5es (R$ 9,7 milh\u00f5es). Um prot\u00f3tipo j\u00e1 foi usado pelo porta-voz da marca, Pharrell, em junho, em seu desfile de moda da Louis Vuitton, em Paris.<\/p>\n\n\n\n

\"\"
Muitos rel\u00f3gios da Richard Mille t\u00eam formato de ret\u00e2ngulo arredondado, com mostradores transparentes para que as engrenagens intrincadas e com acabamento preciso fiquem \u00e0 mostra \u2014 Foto: Reprodu\u00e7\u00e3o\/Site da Richard Mille<\/figcaption><\/figure>\n\n\n\n

Em pouco mais de duas d\u00e9cadas, Richard Mille surgiu do nada para ultrapassar as seis principais marcas de rel\u00f3gios em vendas, com a receita aumentando 15% em 2022, para 1,3 bilh\u00e3o de francos su\u00ed\u00e7os (US$ 1,5 bilh\u00e3o), de acordo com um relat\u00f3rio de 2023 do Morgan Stanley.<\/p>\n\n\n\n

Sucesso sem precedente na Hist\u00f3ria<\/strong><\/p>\n\n\n\n

Em compara\u00e7\u00e3o, a Audemars Piguet \u2013 fundada em 1875 \u2013 fabrica 50 mil rel\u00f3gios por ano a um pre\u00e7o m\u00e9dio de US$ 51 mil (R$ 248 mil) cada, com vendas anuais de US$ 2,27 bilh\u00f5es (cerca de R$ 11 bilh\u00f5es) em 2022, de acordo com o relat\u00f3rio.<\/p>\n\n\n\n

\"\"
O rapper e ator Ice-T ostentando um rel\u00f3gio Richard Mille em 2019 \u2014 Foto: Bloomberg<\/figcaption><\/figure>\n\n\n\n

\u201cEmbora a marca Richard Mille, fundada em 2001, n\u00e3o tivesse legado, os seus fundadores tinham uma vis\u00e3o muito clara. Seu sucesso nas \u00faltimas duas d\u00e9cadas n\u00e3o tem equivalente na ind\u00fastria relojoeira su\u00ed\u00e7a\u201d<\/em>, afirma o relat\u00f3rio do Morgan Stanley.<\/p>\n\n\n\n

Fonte: Bloomberg \u2014 Nova York<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Richard Mille se transforma no novo s\u00edmbolo da riqueza extravagante, com modelo de apenas 1,75 mil\u00edmetros de espessura e parafusos aparentes N\u00e3o \u00e9 um Rolex, nem um Patek Philippe. Um rel\u00f3gio da marca de luxo Richard Mille \u00e9 novo s\u00edmbolo poderoso de riqueza para qualquer pessoa que esteja suficientemente bem-informada para reconhecer seu design \u00fanico. 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