{"id":26383,"date":"2023-10-03T11:54:08","date_gmt":"2023-10-03T14:54:08","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=26383"},"modified":"2023-10-03T12:04:00","modified_gmt":"2023-10-03T15:04:00","slug":"marca-urbanoise-exala-criatividade-na-confeccao-de-joias-minimalistas","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=26383","title":{"rendered":"Marca Urbanoise exala criatividade na confec\u00e7\u00e3o de joias minimalistas"},"content":{"rendered":"\t\t
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Com inspira\u00e7\u00e3o na arquitetura de Bras\u00edlia, Sarah de Magalh\u00e3es cria pe\u00e7as feitas de prata a partir de radiografias descartadas<\/em><\/p>\n\n

Por Sabrina Pessoallca e Maria Estev\u00e3o*<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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As joias idealizadas e confeccionadas por Sarah de Magalh\u00e3es est\u00e3o conquistando as brasilienses. Para al\u00e9m do brilho dos acess\u00f3rios minimalistas da\u00a0Urbanoise Jewelry<\/a>, a mat\u00e9ria-prima usada pela marca encanta a clientela. Trata-se de prata reciclada de radiografias descartadas.<\/p>\n

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H\u00e1 sete anos, a Urbanoise abrilhanta a cidade. Inclusive, Bras\u00edlia, que \u00e9 palco para a marca, tamb\u00e9m \u00e9 a principal inspira\u00e7\u00e3o de Sarah na hora de criar as cole\u00e7\u00f5es. Em conversa com o portal Metr\u00f3poles<\/a>, a ourives explica que durante o processo criativo se baseia nos tra\u00e7os retil\u00edneos da cidade.<\/p>\n

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A arquitetura \u00e9 uma inspira\u00e7\u00e3o constante para o trabalho. Ela pensa nas joias como constru\u00e7\u00f5es que podem ser usadas pelo corpo. Inclusive, Sarah carrega a bagagem do processo criativo que aprendeu enquanto cursava arquitetura.<\/p>\n

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\u201c[Trabalho com] essa coisa mais plana e com movimento, tamb\u00e9m porque Bras\u00edlia tem v\u00e1rios monumentos. Tamb\u00e9m me inspiro muito no L\u00facio Costa e no Oscar Niemeyer durante as minhas cria\u00e7\u00f5es\u201d,<\/em> revela.<\/p>\n

<\/p>\n

A brasiliense deixou de usar o ouro como mat\u00e9ria-prima em 2021. Atualmente, aproveita o material apenas para cria\u00e7\u00f5es de\u00a0upcycling<\/em>. \u201cNa \u00e9poca, estava repensando a vida; minha filha teve c\u00e2ncer. Dados atuais, apontam que mais de 50% do ouro utilizado o Brasil \u00e9 oriundo de garimpo ilegal\u201d,<\/em> destaca.<\/p>\n

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Em rela\u00e7\u00e3o aos pr\u00f3ximos passos, Sarah idealiza uma loja f\u00edsica na cidade onde nasceu. \u201cQuero consolidar o meu trabalho em Bras\u00edlia, no Brasil e no mundo\u201d, <\/em>endossa.<\/p>\n

<\/p>\n

Contudo, o espa\u00e7o presencial para abrigar as joias deve seguir as mesmas vertentes da empres\u00e1ria. Sarah almeja um ponto que n\u00e3o utilize embalagens de pl\u00e1stico, com foco na reciclagem.<\/p>\n

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Trajet\u00f3ria<\/strong><\/h3>\n

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No mundo da m\u00fasica, a Urbanoise era um projeto de discotecagem de m\u00fasicas rock \u2018n\u2019 roll que levava energia e divers\u00e3o para as baladas brasilienses. Embora n\u00e3o tenha seguido em frente, o nome sempre despertou positividade no cora\u00e7\u00e3o de Sarah, algo que ela n\u00e3o queria \u201cdeixar morrer\u201d. Assim, a Urbanoise ressurgiu, mas como Urbanoise Jewelry.<\/p>\n

<\/p>\n

Em 2016, Sarah decidiu criar a marca de acess\u00f3rios feitos \u00e0 m\u00e3o, principalmente em couro. No entanto, ela sentia que algo estava faltando. Foi ent\u00e3o que, em 2018, tornou-se m\u00e3e pela segunda vez e sentiu a necessidade de ter um empreendimento que lhe desse estabilidade financeira, e, ao mesmo tempo, fosse inovador.<\/p>\n

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Ao realizar ensaios, campanhas e investir todas as fichas nas pr\u00f3prias ideias, ainda n\u00e3o estava satisfeita. Sarah desejava criar uma identidade pr\u00f3pria para a empresa, assim como cria\u00e7\u00f5es conceituais, mas com um material que fosse eterno e duradouro. Em janeiro de 2019, fez um curso de designer de joias e ourives.<\/p>\n

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Nos \u00faltimos quatro anos, a empreendedora tem explorado todas as possibilidades do metal nobre. N\u00e3o \u00e0 toa, a Urbanoise Jewelry \u00e9 o resultado desse processo de reinven\u00e7\u00e3o, no qual a criadora encontrou a verdadeira paix\u00e3o a partir do reaproveitamento da prata reciclada de chapas de raio-x.*Por Sabrina Pessoallca e Maria Estev\u00e3o para Metr\u00f3poles<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Com inspira\u00e7\u00e3o na arquitetura de Bras\u00edlia, Sarah de Magalh\u00e3es cria pe\u00e7as feitas de prata a partir de radiografias descartadas Por Sabrina Pessoallca e Maria Estev\u00e3o* As joias idealizadas e confeccionadas por Sarah de Magalh\u00e3es est\u00e3o conquistando as brasilienses. Para al\u00e9m do brilho dos acess\u00f3rios minimalistas da\u00a0Urbanoise Jewelry, a mat\u00e9ria-prima usada pela marca encanta a clientela. […]<\/p>\n","protected":false},"author":2,"featured_media":26385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-26383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques"],"yoast_head":"\nMarca Urbanoise exala criatividade na confec\u00e7\u00e3o de joias minimalistas - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=26383\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca Urbanoise exala criatividade na confec\u00e7\u00e3o de joias minimalistas - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Com inspira\u00e7\u00e3o na arquitetura de Bras\u00edlia, Sarah de Magalh\u00e3es cria pe\u00e7as feitas de prata a partir de radiografias descartadas Por Sabrina Pessoallca e Maria Estev\u00e3o* As joias idealizadas e confeccionadas por Sarah de Magalh\u00e3es est\u00e3o conquistando as brasilienses. 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