{"id":26714,"date":"2023-10-16T16:40:55","date_gmt":"2023-10-16T19:40:55","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=26714"},"modified":"2023-10-16T16:40:56","modified_gmt":"2023-10-16T19:40:56","slug":"black-friday-mais-de-35-dos-varejistas-investirao-em-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=26714","title":{"rendered":"Black Friday: mais de 35% dos varejistas investir\u00e3o em Intelig\u00eancia Artificial"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><em>A tecnologia \u00e9 a principal aposta dos lojistas para potencializar a performance de vendas do per\u00edodo, segundo estudo<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-image alignnone size-medium wp-image-26436\"><img decoding=\"async\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/10\/PORTAL-FENINJER-1-4-360x256.png\" alt=\"\" class=\"wp-image-26436\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/br.freepik.com\/fotos-gratis\/inteligencia-artificial-de-chip-de-ia-inovacao-tecnologica-futura_17850485.htm#query=inteligencia%20artificial%20vendas&amp;position=40&amp;from_view=search&amp;track=ais\">Imagem de rawpixel.com<\/a> no Freepik<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com a proximidade da Black Friday, os varejistas est\u00e3o intensificando suas a\u00e7\u00f5es e o uso de tecnologias faz parte do plano estrat\u00e9gico para potencializar as vendas neste per\u00edodo, conforme aponta o estudo \u2018A prepara\u00e7\u00e3o do e-commerce para a Black Friday\u2019, realizado pela Pagar.me, em parceria com Ecommerce Brasil, Equals e Nuvemshop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os dados revelam que a Intelig\u00eancia Artificial (IA) \u00e9 a tecnologia de maior aposta entre as 196 empresas entrevistadas, representando 35,7%, dentre as op\u00e7\u00f5es de Big Data (19,4%) e Realidade Aumentada e Virtual (7,7%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ado\u00e7\u00e3o da IA possibilita que os lojistas entreguem ofertas personalizadas para cada cliente, al\u00e9m de um atendimento muito mais \u00e1gil, favorecendo a experi\u00eancia de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cA transforma\u00e7\u00e3o digital chegou para definir as novas regras do mercado. Portanto, \u00e9 crucial acompanhar de perto a tecnologia, criar estrat\u00e9gias e ser parceiro das mudan\u00e7as. Identificamos a necessidade de mostrar aos varejistas as tend\u00eancias que devem ser seguidas para se destacar em um momento t\u00e3o intenso e competitivo\u201d<\/em>, destaca Thiago Guerra, diretor comercial de MSMB do Pagar. me<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O executivo tamb\u00e9m chama a aten\u00e7\u00e3o que o per\u00edodo, um dos mais importantes para o varejo, clama pela automa\u00e7\u00e3o de processos operacionais, como gerenciamento de estoque e atendimento de pedidos, para melhorar a efici\u00eancia e minimizar custos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A tecnologia \u00e9 a principal aposta dos lojistas para potencializar a performance de vendas do per\u00edodo, segundo estudo Com a proximidade da Black Friday, os varejistas est\u00e3o intensificando suas a\u00e7\u00f5es e o uso de tecnologias faz parte do plano estrat\u00e9gico para potencializar as vendas neste per\u00edodo, conforme aponta o estudo \u2018A prepara\u00e7\u00e3o do e-commerce para [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":26715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135],"tags":[],"class_list":["post-26714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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