{"id":28364,"date":"2024-02-27T08:07:54","date_gmt":"2024-02-27T11:07:54","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=28364"},"modified":"2024-02-27T08:12:16","modified_gmt":"2024-02-27T11:12:16","slug":"tiktok-rede-social-avanca-para-tornar-itens-dos-videos-em-compraveis","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=28364","title":{"rendered":"TikTok: rede social avan\u00e7a para tornar itens dos v\u00eddeos em \u2018compr\u00e1veis\u2019"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><em>Plataforma est\u00e1 testando funcionalidade que transformar\u00e1 as postagens em pontos de venda, com uso de tecnologia de identifica\u00e7\u00e3o autom\u00e1tica de objetos<\/em><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2024\/02\/tiktok-5064078_1280-1024x682.jpg\" alt=\"\" class=\"wp-image-28365\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2024\/02\/tiktok-5064078_1280-1024x682.jpg 1024w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2024\/02\/tiktok-5064078_1280-360x240.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2024\/02\/tiktok-5064078_1280-768x512.jpg 768w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2024\/02\/tiktok-5064078_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Imagem de Pixabay<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 \u00e9 sabido que as redes sociais t\u00eam o poder de influenciar, significativamente, as compras. E com o avan\u00e7o da tecnologia, estamos muito pr\u00f3ximos de ter esses canais facilitando as compras, como em aplicativos como o Tiktok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A plataforma chinesa, que at\u00e9 ent\u00e3o era voltada ao entretenimento, j\u00e1 est\u00e1 testando uma nova funcionalidade para permitir a compra de todos os produtos presentes em seus v\u00eddeos, como em um e-commerce, se tornado, praticamente, um destino de compras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O novo recurso pretende identificar automaticamente os produtos apresentados nos v\u00eddeos e \u2018convidar\u2019 os usu\u00e1rios a \u2018conhecer\u2019 os itens semelhantes ao que j\u00e1 vemos hoje na ferramenta \u2018TikTok Shop\u2019, navegando em uma p\u00e1gina de produto separada. Ou seja, a previs\u00e3o \u00e9 de que, em breve, teremos um feed transformado em loja online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre o TikTok Shop<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 alguns meses, nos EUA, o TikTok lan\u00e7ou sua vers\u00e3o Shop, em um esfor\u00e7o para combinar a facilidade de fazer compras na Amazon.com com a descoberta de produtos em redes sociais, como o Instagram. Atualmente, o TikTok Shop j\u00e1 soma mais de 200.000 vendedores e mais de 100.000 criadores inscritos no programa de afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo a Bloomberg, que entrevistou comerciantes em dezembro do ano passado, o aplicativo registrou recordes de vendas em seus pequenos neg\u00f3cios no final do ano, \u00e0 medida em que o TikTok apoiou as negocia\u00e7\u00f5es com descontos e frete gr\u00e1tis. Em novembro, per\u00edodo que abrangeu a Black Friday e Cyber Monday, mais de 5 milh\u00f5es de novos consumidores compraram algo pela plataforma, de acordo com a companhia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, nem tudo s\u00e3o \u2018flores\u2019. Os usu\u00e1rios reclamaram da preval\u00eancia de produtos falsificados comercializados no TikTok Shop. Alguns ainda disseram que a quantidade de postagens parecidas com an\u00fancios de influenciadores est\u00e1 prejudicando a experi\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cabe ressaltar que o TikTok oferece comiss\u00f5es aos criadores de conte\u00fado em compras eventualmente feitas em suas postagens, como um incentivo para divulgar mercadorias.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plataforma est\u00e1 testando funcionalidade que transformar\u00e1 as postagens em pontos de venda, com uso de tecnologia de identifica\u00e7\u00e3o autom\u00e1tica de objetos J\u00e1 \u00e9 sabido que as redes sociais t\u00eam o poder de influenciar, significativamente, as compras. E com o avan\u00e7o da tecnologia, estamos muito pr\u00f3ximos de ter esses canais facilitando as compras, como em aplicativos [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":28366,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,6],"tags":[],"class_list":["post-28364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento-e-vendas","category-gestao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok: rede social avan\u00e7a para tornar itens dos v\u00eddeos em \u2018compr\u00e1veis\u2019 - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=28364\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok: rede social avan\u00e7a para tornar itens dos v\u00eddeos em \u2018compr\u00e1veis\u2019 - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Plataforma est\u00e1 testando funcionalidade que transformar\u00e1 as postagens em pontos de venda, com uso de tecnologia de identifica\u00e7\u00e3o autom\u00e1tica de objetos J\u00e1 \u00e9 sabido que as redes sociais t\u00eam o poder de influenciar, significativamente, as compras. 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