{"id":28461,"date":"2024-03-11T08:38:54","date_gmt":"2024-03-11T11:38:54","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=28461"},"modified":"2024-03-11T08:38:57","modified_gmt":"2024-03-11T11:38:57","slug":"nano-influenciadores-sao-os-reis-das-taxas-de-engajamento-aponta-hypeauditor","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=28461","title":{"rendered":"Nano influenciadores s\u00e3o os reis das taxas de engajamento, aponta HypeAuditor"},"content":{"rendered":"\n

Pesquisa compara potencial de influ\u00eancia de TikTok, Instagram e YouTube e mostra que marcas devem adaptar estrat\u00e9gias de influ\u00eancia para cada ambiente<\/em><\/h4>\n\n\n\n

Por Ian C\u00e2ndido*<\/p>\n\n\n\n

\"\"
Imagem de Freepik<\/a><\/figcaption><\/figure>\n\n\n\n

Os nano influenciadores s\u00e3o os donos das mais significativas taxas de engajamento no cen\u00e1rio social \u2013 e isso se reflete com for\u00e7a no TikTok, segundo a pesquisa \u201cEstado de Influencer Marketing Brasil 2024\u201d, publicada pela HypeAuditor.<\/p>\n\n\n\n

Por l\u00e1, a pesquisa verificou que 53% dos influenciadores da plataforma no Brasil se encaixam no grupo dos nanoinfluenciadores \u2013 l\u00edderes de comunidades virtuais que flutuam entre 1 mil e 10 mil seguidores \u2013 com uma taxa de engajamento (ER) estimada em 10,5% \u2013 a maior entre todos os escal\u00f5es no ranking de dimens\u00e3o dos influencers.<\/p>\n\n\n\n

A HypeAuditor descobriu, tamb\u00e9m, que 79% dos influenciadores no Instagram se encaixam na descri\u00e7\u00e3o dos nano influenciadores e mant\u00eam um ER m\u00e9dio de 2,4%.<\/p>\n\n\n\n

Associando o fluxo de usu\u00e1rios ativos na plataforma (que ultrapassa a casa dos dois milh\u00f5es todos os meses) e influencers ao ambiente de engajamento proporcionado pela rede social, 87% dos usu\u00e1rios realizam a\u00e7\u00f5es concretas depois de encontrarem informa\u00e7\u00f5es sobre produtos em posts do Instagram \u2013 seja seguir uma marca, visitar uma loja de varejo ou fazer uma compra.<\/p>\n\n\n\n

Um exemplo de como funcionam as engrenagens da influ\u00eancia no Instagram \u00e9 a Shein. Em 2023, a varejista chinesa acumulou mais de 29 mil men\u00e7\u00f5es feitas por 9,6 mil influenciadores diferentes. Estima-se que 431 milh\u00f5es de usu\u00e1rios tenham sido alcan\u00e7ados por essas men\u00e7\u00f5es somente na plataforma da Meta.<\/p>\n\n\n\n

Estrat\u00e9gias do TikTok e do YouTube<\/strong><\/p>\n\n\n\n

De olho na pr\u00f3pria popularidade entre os influencers, o TikTok vem lan\u00e7ando uma s\u00e9rie de ferramentas, publica\u00e7\u00f5es e artigos destinados a ensinar fundamentos b\u00e1sicos sobre a comunica\u00e7\u00e3o com os usu\u00e1rios e simplificar os processos que envolvem a veicula\u00e7\u00e3o de publicidade na plataforma. O TikTok Business, por exemplo, bra\u00e7o de recursos gerenciais avan\u00e7ados da rede social, fomenta cases de sucesso de marcas como Spoleto<\/a> e Olho no Carro<\/a>.<\/p>\n\n\n\n

J\u00e1 o YouTube se destaca por motivos diferentes das plataformas anteriores. A rede social da Google ainda \u00e9 amplamente utilizada por internautas na faixa et\u00e1ria de 35 a 44 anos (13%) e, em geral, tamb\u00e9m \u00e9 mais popular entre o p\u00fablico masculino. A t\u00edtulo de compara\u00e7\u00e3o, 47% dos usu\u00e1rios do TikTok tem menos de 24 anos e 45% dos usu\u00e1rios do Instagram se encontram entre os 25 e os 34 anos de idade.<\/p>\n\n\n\n

Outra peculiaridade do YouTube \u00e9 a sua conex\u00e3o direta com o universo dos jogos. De acordo com a pesquisa, 18,67% dos influencers presentes na plataforma se dedicaram \u00e0 tem\u00e1tica em 2023. Pessoas e Blogs (17,18%), Entretenimento (15,01%), M\u00fasica (10,90%) e Educa\u00e7\u00e3o (7,35%) fecham a lista dos t\u00f3picos mais abordados na rede social.<\/p>\n\n\n\n

As diferen\u00e7as pontuais em cada plataforma evidenciam a necessidade de planejamento estrat\u00e9gico assertivo e pontual por parte das organiza\u00e7\u00f5es interessadas em extrair o potencial do Marketing de Influ\u00eancia. O movimento dever\u00e1 atrair graus significativos de investimento nos pr\u00f3ximos anos. A HypeAuditor estima que o tamanho do mercado global de Marketing de influenciadores cres\u00e7a de US$ 17,4 bilh\u00f5es (2023) para US$ 22,2 bilh\u00f5es em 2025.<\/p>\n\n\n\n

*Ian C\u00e2ndido para Mundo Marketing<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Pesquisa compara potencial de influ\u00eancia de TikTok, Instagram e YouTube e mostra que marcas devem adaptar estrat\u00e9gias de influ\u00eancia para cada ambiente Por Ian C\u00e2ndido* Os nano influenciadores s\u00e3o os donos das mais significativas taxas de engajamento no cen\u00e1rio social \u2013 e isso se reflete com for\u00e7a no TikTok, segundo a pesquisa \u201cEstado de Influencer […]<\/p>\n","protected":false},"author":11,"featured_media":28462,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[],"class_list":["post-28461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao"],"yoast_head":"\nNano influenciadores s\u00e3o os reis das taxas de engajamento, aponta HypeAuditor - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=28461\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nano influenciadores s\u00e3o os reis das taxas de engajamento, aponta HypeAuditor - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Pesquisa compara potencial de influ\u00eancia de TikTok, Instagram e YouTube e mostra que marcas devem adaptar estrat\u00e9gias de influ\u00eancia para cada ambiente Por Ian C\u00e2ndido* Os nano influenciadores s\u00e3o os donos das mais significativas taxas de engajamento no cen\u00e1rio social \u2013 e isso se reflete com for\u00e7a no TikTok, segundo a pesquisa \u201cEstado de Influencer […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feninjer.com.br\/?p=28461\" \/>\n<meta property=\"og:site_name\" content=\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T11:38:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-11T11:38:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2024\/03\/capa-3-3-1024x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Evandro Prieto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evandro Prieto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=28461#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=28461\"},\"author\":{\"name\":\"Evandro Prieto\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/bb54b90cf14a807d555c4b086bf8a139\"},\"headline\":\"Nano influenciadores s\u00e3o os reis das taxas de engajamento, aponta HypeAuditor\",\"datePublished\":\"2024-03-11T11:38:54+00:00\",\"dateModified\":\"2024-03-11T11:38:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=28461\"},\"wordCount\":549,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=28461#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/capa-3-3.png\",\"articleSection\":[\"Comunica\u00e7\u00e3o & Marketing\",\"Gest\u00e3o\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/feninjer.com.br\\\/?p=28461#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=28461\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/?p=28461\",\"name\":\"Nano influenciadores s\u00e3o os reis das taxas de engajamento, aponta HypeAuditor - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=28461#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=28461#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/capa-3-3.png\",\"datePublished\":\"2024-03-11T11:38:54+00:00\",\"dateModified\":\"2024-03-11T11:38:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=28461#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/feninjer.com.br\\\/?p=28461\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=28461#primaryimage\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/capa-3-3.png\",\"contentUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/capa-3-3.png\",\"width\":2000,\"height\":2000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=28461#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/feninjer.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nano influenciadores s\u00e3o os reis das taxas de engajamento, aponta HypeAuditor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#website\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/\",\"name\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"description\":\"FENINJER+ 2026, a maior feira de joias da Am\u00e9rica Latina est\u00e1 de volta com o melhor do mercado joalheiro. \",\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/feninjer.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\",\"name\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-FENINJER.png\",\"contentUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-FENINJER.png\",\"width\":1200,\"height\":354,\"caption\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/bb54b90cf14a807d555c4b086bf8a139\",\"name\":\"Evandro Prieto\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffa2505dd5e0c4f635e99569986d078896abb10ea98196aebfb619012609e278?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffa2505dd5e0c4f635e99569986d078896abb10ea98196aebfb619012609e278?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffa2505dd5e0c4f635e99569986d078896abb10ea98196aebfb619012609e278?s=96&d=mm&r=g\",\"caption\":\"Evandro Prieto\"},\"sameAs\":[\"http:\\\/\\\/www.prietoeassociados.com.br\"],\"url\":\"https:\\\/\\\/feninjer.com.br\\\/?author=11\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nano influenciadores s\u00e3o os reis das taxas de engajamento, aponta HypeAuditor - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/feninjer.com.br\/?p=28461","og_locale":"pt_BR","og_type":"article","og_title":"Nano influenciadores s\u00e3o os reis das taxas de engajamento, aponta HypeAuditor - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","og_description":"Pesquisa compara potencial de influ\u00eancia de TikTok, Instagram e YouTube e mostra que marcas devem adaptar estrat\u00e9gias de influ\u00eancia para cada ambiente Por Ian C\u00e2ndido* Os nano influenciadores s\u00e3o os donos das mais significativas taxas de engajamento no cen\u00e1rio social \u2013 e isso se reflete com for\u00e7a no TikTok, segundo a pesquisa \u201cEstado de Influencer […]","og_url":"https:\/\/feninjer.com.br\/?p=28461","og_site_name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","article_published_time":"2024-03-11T11:38:54+00:00","article_modified_time":"2024-03-11T11:38:57+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2024\/03\/capa-3-3-1024x1024.png","type":"image\/png"}],"author":"Evandro Prieto","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Evandro Prieto","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/feninjer.com.br\/?p=28461#article","isPartOf":{"@id":"https:\/\/feninjer.com.br\/?p=28461"},"author":{"name":"Evandro Prieto","@id":"https:\/\/feninjer.com.br\/#\/schema\/person\/bb54b90cf14a807d555c4b086bf8a139"},"headline":"Nano influenciadores s\u00e3o os reis das taxas de engajamento, aponta HypeAuditor","datePublished":"2024-03-11T11:38:54+00:00","dateModified":"2024-03-11T11:38:57+00:00","mainEntityOfPage":{"@id":"https:\/\/feninjer.com.br\/?p=28461"},"wordCount":549,"commentCount":0,"publisher":{"@id":"https:\/\/feninjer.com.br\/#organization"},"image":{"@id":"https:\/\/feninjer.com.br\/?p=28461#primaryimage"},"thumbnailUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2024\/03\/capa-3-3.png","articleSection":["Comunica\u00e7\u00e3o & Marketing","Gest\u00e3o"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/feninjer.com.br\/?p=28461#respond"]}]},{"@type":"WebPage","@id":"https:\/\/feninjer.com.br\/?p=28461","url":"https:\/\/feninjer.com.br\/?p=28461","name":"Nano influenciadores s\u00e3o os reis das taxas de engajamento, aponta HypeAuditor - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","isPartOf":{"@id":"https:\/\/feninjer.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/feninjer.com.br\/?p=28461#primaryimage"},"image":{"@id":"https:\/\/feninjer.com.br\/?p=28461#primaryimage"},"thumbnailUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2024\/03\/capa-3-3.png","datePublished":"2024-03-11T11:38:54+00:00","dateModified":"2024-03-11T11:38:57+00:00","breadcrumb":{"@id":"https:\/\/feninjer.com.br\/?p=28461#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/feninjer.com.br\/?p=28461"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/feninjer.com.br\/?p=28461#primaryimage","url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2024\/03\/capa-3-3.png","contentUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2024\/03\/capa-3-3.png","width":2000,"height":2000},{"@type":"BreadcrumbList","@id":"https:\/\/feninjer.com.br\/?p=28461#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/feninjer.com.br\/"},{"@type":"ListItem","position":2,"name":"Nano influenciadores s\u00e3o os reis das taxas de engajamento, aponta HypeAuditor"}]},{"@type":"WebSite","@id":"https:\/\/feninjer.com.br\/#website","url":"https:\/\/feninjer.com.br\/","name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","description":"FENINJER+ 2026, a maior feira de joias da Am\u00e9rica Latina est\u00e1 de volta com o melhor do mercado joalheiro. ","publisher":{"@id":"https:\/\/feninjer.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/feninjer.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/feninjer.com.br\/#organization","name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","url":"https:\/\/feninjer.com.br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/feninjer.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/11\/cropped-FENINJER.png","contentUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/11\/cropped-FENINJER.png","width":1200,"height":354,"caption":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina"},"image":{"@id":"https:\/\/feninjer.com.br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/feninjer.com.br\/#\/schema\/person\/bb54b90cf14a807d555c4b086bf8a139","name":"Evandro Prieto","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/ffa2505dd5e0c4f635e99569986d078896abb10ea98196aebfb619012609e278?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ffa2505dd5e0c4f635e99569986d078896abb10ea98196aebfb619012609e278?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ffa2505dd5e0c4f635e99569986d078896abb10ea98196aebfb619012609e278?s=96&d=mm&r=g","caption":"Evandro Prieto"},"sameAs":["http:\/\/www.prietoeassociados.com.br"],"url":"https:\/\/feninjer.com.br\/?author=11"}]}},"_links":{"self":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts\/28461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28461"}],"version-history":[{"count":0,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts\/28461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/media\/28462"}],"wp:attachment":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}