{"id":28543,"date":"2024-03-20T15:42:43","date_gmt":"2024-03-20T18:42:43","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=28543"},"modified":"2024-03-21T16:20:51","modified_gmt":"2024-03-21T19:20:51","slug":"com-expansao-continua-consumo-de-luxo-global-deve-chegar-a-e-25-trilhoes-em-2030","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=28543","title":{"rendered":"Com expans\u00e3o cont\u00ednua, consumo de luxo global deve chegar a \u20ac 2,5 trilh\u00f5es em 2030"},"content":{"rendered":"\n

Os segmentos de bens de luxo pessoais, ve\u00edculos e hotelaria representaram mais de 80% das vendas totais<\/em><\/h4>\n\n\n\n

<\/p>\n\n\n\n

\"\"
Imagem de Freepik<\/a><\/figcaption><\/figure>\n\n\n\n

Apesar do cen\u00e1rio macroecon\u00f4mico desafiador, o mercado de luxo global atingiu \u20ac 1,5 trilh\u00e3o em 2023, de acordo com a 22\u00aa edi\u00e7\u00e3o do relat\u00f3rio anual divulgado pela Bain & Company e a Altagamma, associa\u00e7\u00e3o dos fabricantes italianos de artigos de luxo. Com um crescimento de 8% a 10% em rela\u00e7\u00e3o a 2022, o segmento estabeleceu um recorde para a ind\u00fastria.<\/p>\n\n\n\n

As expectativas s\u00e3o de que os gastos totais com luxo cres\u00e7am de de 4% a 8% ao ano, chegando a \u20ac 2,5 trilh\u00f5es at\u00e9 2030<\/p>\n\n\n\n

Em 2023, os segmentos de bens pessoais de luxo, ve\u00edculos e hotelaria representaram mais de 80% do total. Segundo o estudo, houve um aumento de quase \u20ac 160 bilh\u00f5es nos gastos em todos os segmentos de luxo, que incluem ainda im\u00f3veis, aeronaves, iates, sa\u00fade, fine art e bebidas finas.<\/p>\n\n\n\n

Apesar de ter desacelerado no trimestre a trimestre, especialmente nos Estados Unidos e na Europa, o mercado de bens pessoais de luxo deve chegar a \u20ac 362 bilh\u00f5es em 2023, 4% a mais do que no ano anterior.<\/p>\n\n\n\n

\u00c1sia e Europa impulsionaram o setor<\/strong><\/p>\n\n\n\n

Compras globais de turistas de luxo quase retornaram aos n\u00edveis pr\u00e9-pand\u00eamicos em valor absoluto, mas o potencial de crescimento \u00e9 significativo. A \u00c1sia liderou o incremento gra\u00e7as \u00e0 forte demanda dom\u00e9stica e a um renovado fluxo de turistas chineses em toda a regi\u00e3o.<\/p>\n\n\n\n

A Europa continuou a se beneficiar do aumento progressivo do turismo e, mesmo que a instabilidade macroecon\u00f4mica tenha impactado os aspirantes a clientes locais, os clientes estabelecidos mantiveram um ritmo positivo que impulsionou a expans\u00e3o do mercado.<\/p>\n\n\n\n

Complexidade multigeracional<\/strong><\/p>\n\n\n\n

Mesmo com as gera\u00e7\u00f5es X e Y em pico de renda, representando a maior parte das compras de luxo, as marcas devem navegar por uma crescente complexidade multigeracional.<\/p>\n\n\n\n

A gera\u00e7\u00e3o Z est\u00e1 posicionada na vanguarda das mudan\u00e7as sociais e culturais, inspirando os sistemas de valores de outras gera\u00e7\u00f5es, com um forte desejo por experi\u00eancias e uma busca por significado. Esta gera\u00e7\u00e3o deve representar de 25% a 30% das compras no mercado de luxo, enquanto a gera\u00e7\u00e3o Y vai alcan\u00e7ar de 50% a 55%.<\/p>\n\n\n\n

Fonte: Mercado & Consumo<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Os segmentos de bens de luxo pessoais, ve\u00edculos e hotelaria representaram mais de 80% das vendas totais Apesar do cen\u00e1rio macroecon\u00f4mico desafiador, o mercado de luxo global atingiu \u20ac 1,5 trilh\u00e3o em 2023, de acordo com a 22\u00aa edi\u00e7\u00e3o do relat\u00f3rio anual divulgado pela Bain & Company e a Altagamma, associa\u00e7\u00e3o dos fabricantes italianos de […]<\/p>\n","protected":false},"author":11,"featured_media":28557,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4547,103],"tags":[],"class_list":["post-28543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumo","category-tendencias"],"yoast_head":"\nCom expans\u00e3o cont\u00ednua, consumo de luxo global deve chegar a \u20ac 2,5 trilh\u00f5es em 2030 - 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