{"id":28665,"date":"2024-04-17T10:38:21","date_gmt":"2024-04-17T13:38:21","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=28665"},"modified":"2024-04-17T10:40:55","modified_gmt":"2024-04-17T13:40:55","slug":"varejo-ganha-nova-literatura-sobre-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=28665","title":{"rendered":"Varejo ganha nova literatura sobre intelig\u00eancia artificial"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Escrito pelo especialista Eduardo Terra, o livro \u2018Intelig\u00eancia artificial no varejo\u2019 j\u00e1 est\u00e1 em pr\u00e9-venda<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"390\" height=\"390\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2024\/04\/inteligencia_artificial_no_varejo_livro.webp\" alt=\"\" class=\"wp-image-28666\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2024\/04\/inteligencia_artificial_no_varejo_livro.webp 390w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2024\/04\/inteligencia_artificial_no_varejo_livro-360x360.webp 360w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O especialista em varejo e presidente da SBVC (Sociedade Brasileira de Varejo e Consumo), lan\u00e7ou ontem, 16, em S\u00e3o Paulo, mais um livro dedicado aos empres\u00e1rios do com\u00e9rcio: \u2018Intelig\u00eancia artificial no varejo\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A publica\u00e7\u00e3o traz uma an\u00e1lise profunda das transforma\u00e7\u00f5es que a Intelig\u00eancia Artificial (IA) est\u00e1 instigando no cen\u00e1rio do varejo contempor\u00e2neo. Desde log\u00edstica at\u00e9 atendimento ao cliente, o autor explora como a IA est\u00e1 remodelando opera\u00e7\u00f5es, personalizando experi\u00eancias e impulsionando a efici\u00eancia em todas as facetas do setor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com foco nas tecnologias de IA, o livro apresenta um panorama completo das aplica\u00e7\u00f5es pr\u00e1ticas dessas ferramentas, demonstrando como elas est\u00e3o sendo empregadas para otimizar processos-chave e aumentar a seguran\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao longo da obra, Eduardo Terra n\u00e3o apenas discute as possibilidades oferecidas pela IA, mas tamb\u00e9m destaca as quest\u00f5es \u00e9ticas e responsabilidades associadas \u00e0 sua ado\u00e7\u00e3o. O livro oferece insights valiosos sobre como os varejistas podem aproveitar ao m\u00e1ximo o potencial da IA enquanto navegam por esse novo territ\u00f3rio, fornecendo um guia essencial para profissionais e l\u00edderes que buscam compreender e capitalizar as oportunidades oferecidas por essa tecnologia emergente.\u00a0<br><em>\u201cAcabo de ler o livro &#8220;Intelig\u00eancia Artificial no Varejo&#8221; do professor Eduardo Terra e s\u00f3 posso recomendar! A linguagem t\u00edpica de varejista, combinada com \u00f3timos exemplos, torna a leitura leve e desvenda o uso preciso e inovador dessa ferramenta. O livro coloca a intelig\u00eancia artificial como um importante auxiliar para todos os empreendedores que t\u00eam no varejo sua principal atividade\u201d,<\/em> Cl\u00e1udio Conz, presidente da FBM (Funda\u00e7\u00e3o Brasileira de Marketing).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ficha t\u00e9cnica e servi\u00e7o:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Editora: Literare Books International<\/li>\n\n\n\n<li>P\u00e1ginas: 168<\/li>\n\n\n\n<li>Lan\u00e7amento: 30\/05\/2023<\/li>\n\n\n\n<li>Pre\u00e7o: R$\u00a059,90<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Venda: <a href=\"about:blank\">clique aqui<\/a> para adquirir o livro na pr\u00e9-venda<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span id=\"docs-internal-guid-3f7c2d78-7fff-a915-adef-363f9da7f478\"><p dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><\/p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Escrito pelo especialista Eduardo Terra, o livro \u2018Intelig\u00eancia artificial no varejo\u2019 j\u00e1 est\u00e1 em pr\u00e9-venda O especialista em varejo e presidente da SBVC (Sociedade Brasileira de Varejo e Consumo), lan\u00e7ou ontem, 16, em S\u00e3o Paulo, mais um livro dedicado aos empres\u00e1rios do com\u00e9rcio: \u2018Intelig\u00eancia artificial no varejo\u2019. A publica\u00e7\u00e3o traz uma an\u00e1lise profunda das transforma\u00e7\u00f5es [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[],"class_list":["post-28665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Varejo ganha nova literatura sobre intelig\u00eancia artificial - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=28665\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Varejo ganha nova literatura sobre intelig\u00eancia artificial - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Escrito pelo especialista Eduardo Terra, o livro \u2018Intelig\u00eancia artificial no varejo\u2019 j\u00e1 est\u00e1 em pr\u00e9-venda O especialista em varejo e presidente da SBVC (Sociedade Brasileira de Varejo e Consumo), lan\u00e7ou ontem, 16, em S\u00e3o Paulo, mais um livro dedicado aos empres\u00e1rios do com\u00e9rcio: \u2018Intelig\u00eancia artificial no varejo\u2019. 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