{"id":29231,"date":"2024-07-15T10:20:11","date_gmt":"2024-07-15T13:20:11","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=29231"},"modified":"2024-07-15T12:37:40","modified_gmt":"2024-07-15T15:37:40","slug":"vida-de-ayrton-senna-vira-colecao-de-joias-com-julio-okubo","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=29231","title":{"rendered":"Vida de Ayrton Senna vira cole\u00e7\u00e3o de joias com Julio Okubo"},"content":{"rendered":"\t\t
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Pe\u00e7as desenvolvidas junto a Senna Brands trazem s\u00edmbolos marcantes do piloto, como o “duplo S” e seu capacete<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"Divulga\u00e7\u00e3o\/Julio
Divulga\u00e7\u00e3o\/Julio Okubo<\/figcaption><\/figure><\/div>
\"Divulga\u00e7\u00e3o\/Julio
Divulga\u00e7\u00e3o\/Julio Okubo<\/figcaption><\/figure><\/div>
\"Divulga\u00e7\u00e3o\/Julio
Divulga\u00e7\u00e3o\/Julio Okubo<\/figcaption><\/figure><\/div>
\"Divulga\u00e7\u00e3o\/Julio
Divulga\u00e7\u00e3o\/Julio Okubo<\/figcaption><\/figure><\/div>
\"Divulga\u00e7\u00e3o\/Julio
Divulga\u00e7\u00e3o\/Julio Okubo<\/figcaption><\/figure><\/div>
\"Pulseira<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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Por Clarissa Palacio*<\/strong><\/em><\/p>\n

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Para al\u00e9m do seu legado no esporte, a vida e carreira de Ayrton Senna agora ser\u00e3o inspira\u00e7\u00e3o de uma cole\u00e7\u00e3o de joias da Okubo Men, bra\u00e7o masculino da joalheria Julio Okubo. Essa \u00e9 a primeira linha de joias do piloto, desenvolvida em parceria com a\u00a0Senna Brands \u2013\u00a0empresa criada por sua fam\u00edlia para gerenciar sua imagem e marcas.<\/p>\n

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Com t\u00eanis, rel\u00f3gios, roupas e outras marcas licenciadas em nome do \u00edcone do automobilismo, respons\u00e1veis por movimentar mais de US$ 1,2 bilh\u00e3o, a Senna Brands agora queria entrar no mercado de joias. Na busca, a escolha foi pela fam\u00edlia Okubo, com mais de um s\u00e9culo de tradi\u00e7\u00e3o no mercado joalheiro nacional. A partir disso, o processo focou em pesquisa para criar as pe\u00e7as.<\/p>\n

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\u201cDurante a cria\u00e7\u00e3o, fizemos uma imers\u00e3o aprofundada no acervo do Senna e estudamos n\u00e3o apenas sua carreira como atleta, mas tamb\u00e9m sua vida pessoal. Buscamos capturar os momentos mais ic\u00f4nicos de sua personalidade e honr\u00e1-los atrav\u00e9s das joias\u201d<\/em>, diz\u00a0Maur\u00edcio Okubo, CEO do grupo Julio Okubo, \u00e0 Forbes.<\/p>\n

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Com lan\u00e7amento previsto para o final do m\u00eas de julho, a cole\u00e7\u00e3o \u201cAyrton Senna by Okubo Men\u201d chega ao mercado com sete grupos de joias exclusivas, incluindo pingentes, an\u00e9is e pulseiras. Cada pe\u00e7a carrega simbolismos marcantes da carreira de Senna, como o \u201cduplo S\u201d, o ic\u00f4nico capacete e o s\u00edmbolo da \u201csexta marcha\u201d \u2013\u00a0que remete a sua vit\u00f3ria no GP do Brasil em 1991, onde venceu pilotando com apenas a sexta marcha nas \u00faltimas voltas.<\/p>\n

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\u201cEm muitos momentos, nos pergunt\u00e1vamos o que Ayrton diria se estivesse aqui escolhendo os desenhos, as mensagens e o que ele gostaria que fosse perpetuado. Sentimos muito a presen\u00e7a de sua energia ao longo de todo o processo, o que nos ajudou a construir algo bonito e desafiador ao mesmo tempo\u201d,<\/em> completa.<\/p>\n

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A joia mais significativa para o CEO, sem d\u00favidas, \u00e9 o Anel da Sexta Marcha. \u201cEle representa uma corrida ic\u00f4nica, que Ayrton venceu quando s\u00f3 tinha a sexta marcha dispon\u00edvel, pois as outras haviam quebrado. Para quem entende de automobilismo, isso, naquele carro da \u00e9poca, era considerado humanamente imposs\u00edvel\u201d, <\/em>lembra ele. \u201cAo terminar de correr, Ayrton falou muito sobre Deus, percebendo uma interven\u00e7\u00e3o divina que o ajudou a alcan\u00e7ar a vit\u00f3ria. Essa pe\u00e7a transmite f\u00e9, supera\u00e7\u00e3o de limites e alto desempenho\u201d.<\/em><\/p>\n

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As joias tamb\u00e9m incorporam palavras frequentemente associadas ao piloto, como determina\u00e7\u00e3o, garra e vit\u00f3ria. S\u00edmbolos do automobilismo, como o carro e o pneu de chuva, complementam os designs.<\/p>\n

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Outra pe\u00e7a especial, que ser\u00e1 lan\u00e7ada como um item de colecionador, \u00e9 um pingente de capacete em ouro amarelo e ouro branco, cravejado de gemas nas faixas azul e verde. A joia de edi\u00e7\u00e3o limitada ter\u00e1 apenas 3o unidades numeradas, em homenagem aos 30 anos do legado do Senna.<\/p>\n

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\u201cA paix\u00e3o e compromisso com que o time Julio Okubo se engajou e mergulhou no projeto, na busca por inspira\u00e7\u00e3o e cria\u00e7\u00e3o dos designs foi incr\u00edvel. Estamos felizes porque essa cole\u00e7\u00e3o contribui para eternizar o legado do Ayrton e traz produtos \u00fanicos e muitos especiais aos f\u00e3s\u201d,<\/em> finaliza Thiago Fernandes, COO da Senna Brands.<\/p>\n

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Os pre\u00e7os das joias ir\u00e3o variar entre R$ 5 mil e R$ 15 mil.<\/p>\n

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*Clarissa Palacio para Forbes Brasil<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pe\u00e7as desenvolvidas junto a Senna Brands trazem s\u00edmbolos marcantes do piloto, como o “duplo S” e seu capacete Divulga\u00e7\u00e3o\/Julio Okubo Divulga\u00e7\u00e3o\/Julio Okubo Divulga\u00e7\u00e3o\/Julio Okubo Divulga\u00e7\u00e3o\/Julio Okubo Divulga\u00e7\u00e3o\/Julio Okubo Por Clarissa Palacio* Para al\u00e9m do seu legado no esporte, a vida e carreira de Ayrton Senna agora ser\u00e3o inspira\u00e7\u00e3o de uma cole\u00e7\u00e3o de joias da Okubo […]<\/p>\n","protected":false},"author":2,"featured_media":29243,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[],"class_list":["post-29231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho"],"yoast_head":"\nVida de Ayrton Senna vira cole\u00e7\u00e3o de joias com Julio Okubo - 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