{"id":29250,"date":"2024-07-16T13:36:39","date_gmt":"2024-07-16T16:36:39","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=29250"},"modified":"2024-07-16T13:36:42","modified_gmt":"2024-07-16T16:36:42","slug":"brasileiro-prefere-e-commerce-mas-valoriza-experiencia-na-loja-fisica","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=29250","title":{"rendered":"Brasileiro prefere e-commerce, mas valoriza experi\u00eancia na loja f\u00edsica"},"content":{"rendered":"\n

CX Trends 2024 mostra que 76% dos consumidores escolheram o e-commerce em 2023, mas 67% deles ainda compraram em lojas f\u00edsicas<\/em><\/h4>\n\n\n\n

<\/p>\n\n\n\n

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Imagem de rawpixel.com no Freepik<\/a><\/figcaption><\/figure>\n\n\n\n

Por Lucas Kina*<\/p>\n\n\n\n

O consumidor brasileiro possui h\u00e1bitos e comportamentos \u00edmpares, o que torna o desafio do varejo local ainda maior quando o assunto \u00e9 prever tend\u00eancias. Prova disso, com base em dados apresentados pelo CX Trends 2024, \u00e9 que apesar de 76% terem escolhido o e-commerce em 2023, 67% ainda compraram em lojas f\u00edsicas. Al\u00e9m disso, 47% compras por meio de aplicativos.<\/p>\n\n\n\n

O estudo, apresentado pela Octadesk e Opinion Box, mostrou como o consumo no Brasil \u00e9 guiado, principalmente, pela omnicanalidade. A percep\u00e7\u00e3o trazida \u00e9 de que o online funciona, principalmente, por sua praticidade, enquanto a experi\u00eancia \u00e9 deixada para espa\u00e7os f\u00edsicos.<\/p>\n\n\n\n

De acordo com Rodrigo Ricco, fundador e diretor geral da Octadesk, a integra\u00e7\u00e3o entre os modelos tradicional e online \u00e9 algo esperado atualmente. Por isso, o executivo cita algumas pr\u00e1ticas que podem facilitar essa \u2018fus\u00e3o\u2019.<\/p>\n\n\n\n

\u201cOs consumidores n\u00e3o buscam apenas transa\u00e7\u00f5es comerciais, mas sim experi\u00eancias de compra memor\u00e1veis. Atendimento personalizado, ambientes interativos e agrad\u00e1veis nas lojas f\u00edsicas e estrat\u00e9gias de marketing sensorial est\u00e3o se tornando diferenciais competitivos. Al\u00e9m disso, programas de fidelidade e eventos exclusivos s\u00e3o outras t\u00e1ticas utilizadas para engajar e recompensar a lealdade dos clientes\u201d, <\/em>aponta.<\/p>\n\n\n\n

Mais a fundo na pesquisa, em termos de canais online espec\u00edficos utilizados, lojas online (68%) e marketplaces (66%) foram os mais citados. Entre os fatores mais importantes para escolha, est\u00e3o variedade de produtos, pre\u00e7os e conveni\u00eancia.<\/p>\n\n\n\n

Consumidor jovem<\/strong><\/p>\n\n\n\n

Al\u00e9m da altern\u00e2ncia entre e-commerce e loja f\u00edsica, o CX Trends<\/a> tamb\u00e9m mostrou como o consumidor jovem t\u00eam influenciado cada vez mais nos \u00edndices. Al\u00e9m do fato de uma parte j\u00e1 estar no mercado de trabalho, ocasionando aumento no poder de compra, a pesquisa tamb\u00e9m mostra que at\u00e9 mesmo aqueles que n\u00e3o trabalham ainda j\u00e1 ditam certos comportamentos dentro do pr\u00f3prio ciclo social.<\/p>\n\n\n\n

\u201cMesmo os jovens que ainda n\u00e3o est\u00e3o empregados influenciam significativamente as decis\u00f5es de compra familiares, trazendo novos valores e <\/em>preocupa\u00e7\u00f5es para o processo de consumo\u201d, salienta Ricco.<\/p>\n\n\n\n

Um dos impactos mais vistos com o consumidor brasileiro mais jovem e participativo \u00e9 o contexto ambiental. A procura por produtos sustent\u00e1veis e pr\u00e1ticas \u00e9ticas de produ\u00e7\u00e3o, aliadas com iniciativas corporativas de reciclagem, refor\u00e7am isso.<\/p>\n\n\n\n

*Lucas Kina para E-Commerce Brasil<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

CX Trends 2024 mostra que 76% dos consumidores escolheram o e-commerce em 2023, mas 67% deles ainda compraram em lojas f\u00edsicas Por Lucas Kina* O consumidor brasileiro possui h\u00e1bitos e comportamentos \u00edmpares, o que torna o desafio do varejo local ainda maior quando o assunto \u00e9 prever tend\u00eancias. Prova disso, com base em dados apresentados […]<\/p>\n","protected":false},"author":11,"featured_media":29251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4547,103],"tags":[],"class_list":["post-29250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumo","category-tendencias"],"yoast_head":"\nBrasileiro prefere e-commerce, mas valoriza experi\u00eancia na loja f\u00edsica - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=29250\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brasileiro prefere e-commerce, mas valoriza experi\u00eancia na loja f\u00edsica - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"CX Trends 2024 mostra que 76% dos consumidores escolheram o e-commerce em 2023, mas 67% deles ainda compraram em lojas f\u00edsicas Por Lucas Kina* O consumidor brasileiro possui h\u00e1bitos e comportamentos \u00edmpares, o que torna o desafio do varejo local ainda maior quando o assunto \u00e9 prever tend\u00eancias. 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