{"id":30227,"date":"2024-11-18T11:33:45","date_gmt":"2024-11-18T14:33:45","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=30227"},"modified":"2024-11-18T11:33:47","modified_gmt":"2024-11-18T14:33:47","slug":"facebook-muda-metrica-e-agora-prioriza-visualizacoes","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=30227","title":{"rendered":"Facebook muda m\u00e9trica e agora prioriza visualiza\u00e7\u00f5es"},"content":{"rendered":"\n

Plataforma agora utiliza visualiza\u00e7\u00f5es como m\u00e9trica principal para avaliar todos os tipos de postagens, se alinhando ao Instagram<\/em><\/h4>\n\n\n\n

<\/p>\n\n\n\n

\"\"
Imagem: JarTee \/ Shutterstock.com<\/figcaption><\/figure>\n\n\n\n

Por Ana Luiza Figueiredo*<\/p>\n\n\n\n

O Facebook anunciou uma mudan\u00e7a importante em suas m\u00e9tricas de avalia\u00e7\u00e3o de conte\u00fado: a partir de agora, o n\u00famero de visualiza\u00e7\u00f5es ser\u00e1 o principal indicador de desempenho. A medida busca unificar as m\u00e9tricas com as j\u00e1 utilizadas no Instagram, outra plataforma da Meta, simplificando a an\u00e1lise para criadores de conte\u00fado e marcas.<\/p>\n\n\n\n

Com a nova m\u00e9trica, toda vez que uma publica\u00e7\u00e3o \u2014 seja texto, imagem ou v\u00eddeo \u2014 aparecer na tela de um usu\u00e1rio, contar\u00e1 como uma visualiza\u00e7\u00e3o. A novidade reflete a estrat\u00e9gia da Meta de padronizar suas plataformas e tornar o desempenho mais transparente, embora levante d\u00favidas sobre o impacto pr\u00e1tico para o p\u00fablico geral.<\/p>\n\n\n\n

O que \u00e9 considerado uma visualiza\u00e7\u00e3o?<\/strong><\/p>\n\n\n\n

    \n
  • A m\u00e9trica de visualiza\u00e7\u00f5es ser\u00e1 aplicada a todos os formatos de conte\u00fado. Para v\u00eddeos, cada reprodu\u00e7\u00e3o ser\u00e1 contabilizada como uma visualiza\u00e7\u00e3o.<\/li>\n\n\n\n
  • Em outros tipos de postagem, como fotos e textos, ser\u00e1 contabilizado cada momento em que o conte\u00fado aparece na tela de um usu\u00e1rio, mesmo que este visualize o mesmo post v\u00e1rias vezes.<\/li>\n\n\n\n
  • Adam Mosseri, chefe do Instagram, destacou a import\u00e2ncia dessa padroniza\u00e7\u00e3o.<\/li>\n\n\n\n
  • Segundo ele, a m\u00e9trica consistente permite que criadores entendam melhor o desempenho de suas publica\u00e7\u00f5es e tomem decis\u00f5es mais informadas sobre sua produ\u00e7\u00e3o de conte\u00fado.<\/li>\n<\/ul>\n\n\n\n

    Al\u00e9m do Facebook e Instagram, a Meta tamb\u00e9m implementou a contagem de visualiza\u00e7\u00f5es no Threads, sua plataforma de mensagens curtas. A empresa argumenta que a mudan\u00e7a visa oferecer maior transpar\u00eancia aos criadores de conte\u00fado.<\/p>\n\n\n\n

    Uma estrat\u00e9gia que reflete o mercado<\/strong><\/p>\n\n\n\n

    A ado\u00e7\u00e3o das visualiza\u00e7\u00f5es como m\u00e9trica principal n\u00e3o \u00e9 exclusividade da Meta. Elon Musk, desde que assumiu o Twitter, agora chamado de X, tem dado grande destaque a essa m\u00e9trica. Especialistas, contudo, alertam que indicadores como \u201cvisualiza\u00e7\u00f5es\u201d e \u201cimpress\u00f5es\u201d s\u00e3o vol\u00e1teis e podem ser ajustados conforme os interesses das plataformas.<\/p>\n\n\n\n

    Ao priorizar visualiza\u00e7\u00f5es, a Meta refor\u00e7a seu modelo de neg\u00f3cios baseado na maximiza\u00e7\u00e3o do tempo que os usu\u00e1rios passam navegando. Para marcas e influenciadores, a mudan\u00e7a pode facilitar a an\u00e1lise de desempenho, mas, para o p\u00fablico em geral, a m\u00e9trica n\u00e3o necessariamente ajuda a compreender o impacto real de suas publica\u00e7\u00f5es.<\/p>\n\n\n\n

    *Ana Luiza Figueiredo para Olhar Digital<\/em><\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Plataforma agora utiliza visualiza\u00e7\u00f5es como m\u00e9trica principal para avaliar todos os tipos de postagens, se alinhando ao Instagram Por Ana Luiza Figueiredo* O Facebook anunciou uma mudan\u00e7a importante em suas m\u00e9tricas de avalia\u00e7\u00e3o de conte\u00fado: a partir de agora, o n\u00famero de visualiza\u00e7\u00f5es ser\u00e1 o principal indicador de desempenho. A medida busca unificar as m\u00e9tricas com as […]<\/p>\n","protected":false},"author":11,"featured_media":30234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-30227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques"],"yoast_head":"\nFacebook muda m\u00e9trica e agora prioriza visualiza\u00e7\u00f5es - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=30227\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook muda m\u00e9trica e agora prioriza visualiza\u00e7\u00f5es - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Plataforma agora utiliza visualiza\u00e7\u00f5es como m\u00e9trica principal para avaliar todos os tipos de postagens, se alinhando ao Instagram Por Ana Luiza Figueiredo* O Facebook anunciou uma mudan\u00e7a importante em suas m\u00e9tricas de avalia\u00e7\u00e3o de conte\u00fado: a partir de agora, o n\u00famero de visualiza\u00e7\u00f5es ser\u00e1 o principal indicador de desempenho. 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