{"id":30695,"date":"2025-01-30T13:12:58","date_gmt":"2025-01-30T16:12:58","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=30695"},"modified":"2025-01-30T13:13:00","modified_gmt":"2025-01-30T16:13:00","slug":"mulheres-lideram-compras-online-em-2024-no-brasil-divulga-abcomm","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=30695","title":{"rendered":"Mulheres lideram compras online em 2024 no Brasil, divulga ABComm"},"content":{"rendered":"\n

Maior participa\u00e7\u00e3o est\u00e1 relacionada \u00e0 amplia\u00e7\u00e3o da oferta de produtos dos segmentos de moda e beleza nas plataformas digitais<\/em><\/h4>\n\n\n\n

<\/p>\n\n\n\n

\"\"
Image by ArthurHidden on Freepik<\/a><\/figcaption><\/figure>\n\n\n\n

De acordo com a Associa\u00e7\u00e3o Brasileira de Com\u00e9rcio Eletr\u00f4nico (ABComm), o e-commerce no Brasil registrou crescimento de <\/strong>10,5% em 2024 em compara\u00e7\u00e3o a 2023, com um faturamento de 204,3 bilh\u00f5es.<\/p>\n\n\n\n

Este cen\u00e1rio destaca a lideran\u00e7a feminina nas compras online, que foi respons\u00e1vel por quase 60% do total de vendas no \u00faltimo ano. <\/p>\n\n\n\n

Para Rodrigo Bandeira, vice-presidente da ABComm, h\u00e1 uma rela\u00e7\u00e3o direta entre a participa\u00e7\u00e3o feminina no e-commerce e o aumento de ofertas de produtos de moda e beleza no ambiente digital. Segundo ele, \u201ch\u00e1 uma d\u00e9cada, o perfil de consumo online era majoritariamente masculino, com foco em artigos de inform\u00e1tica. Hoje, vemos uma transforma\u00e7\u00e3o significativa\u201d,<\/em> afirmou.<\/p>\n\n\n\n

Apesar da relev\u00e2ncia do p\u00fablico feminino, a categoria que mais faturou em 2024 foi a de eletrodom\u00e9sticos, com 19,65% das vendas, seguida pela telefonia, que representou 13,1% do total.<\/p>\n\n\n\n

Perfil de consumo<\/strong><\/p>\n\n\n\n

O levantamento da ABComm tamb\u00e9m apontou que 35% das pessoas que compram online t\u00eam entre 35 e 44 anos. Al\u00e9m disso, a classe C comp\u00f5e 54% dos compradores, evidenciando um maior acesso \u00e0 tecnologia e \u00e0 inclus\u00e3o financeira. <\/p>\n\n\n\n

Geograficamente, a regi\u00e3o Sudeste se manteve na lideran\u00e7a das compras realizadas de modo online, com 55,8%, sendo que o estado de S\u00e3o Paulo continua a frente, respondendo por 33,29% dos consumidores digitais.<\/p>\n\n\n\n

Ao todo, o e-commerce brasileiro registrou 414,9 milh\u00f5es de pedidos em 2024, com um ticket m\u00e9dio de R$ 492,40 e atingindo um total de 91,3 milh\u00f5es de compradores.<\/p>\n\n\n\n

Compras via smartphones em alta<\/strong><\/p>\n\n\n\n

Os dados ainda revelam que, cada vez mais, os consumidores compram a partir de seus smartphones: <\/strong>55,5% das transa\u00e7\u00f5es realizadas foram por dispositivos m\u00f3veis. Segundo Bandeira, os celulares facilitam as compras por impulso, no entanto, ele pondera que os smartphones aumentam os riscos de golpes e propagandas enganosas, especialmente nas redes sociais.<\/p>\n\n\n\n

O que esperar para 2025?<\/strong><\/p>\n\n\n\n

A ABComm projeta um crescimento de 15% no faturamento, alcan\u00e7ando R$ 234,9 bilh\u00f5es. Espera-se que o ticket m\u00e9dio atinja R$ 539,28, com um volume de 435,6 milh\u00f5es de pedidos e 94,05 milh\u00f5es de compradores.Entre os fatores que impulsionar\u00e3o esse crescimento est\u00e1 a implementa\u00e7\u00e3o do Drex, o real digital desenvolvido pelo Banco Central. <\/strong>Mauricio Salvador, presidente da ABComm, enfatizou que a digitaliza\u00e7\u00e3o \u00e9 irrevers\u00edvel e representa uma oportunidade de evolu\u00e7\u00e3o para o setor. \u201cO e-commerce continua crescendo com inova\u00e7\u00e3o, novas tecnologias e experi\u00eancias de compra cada vez mais personalizadas. Isso fortalece o varejo como um todo e amplia as oportunidades para pequenos e grandes neg\u00f3cios\u201d,<\/em> concluiu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maior participa\u00e7\u00e3o est\u00e1 relacionada \u00e0 amplia\u00e7\u00e3o da oferta de produtos dos segmentos de moda e beleza nas plataformas digitais De acordo com a Associa\u00e7\u00e3o Brasileira de Com\u00e9rcio Eletr\u00f4nico (ABComm), o e-commerce no Brasil registrou crescimento de 10,5% em 2024 em compara\u00e7\u00e3o a 2023, com um faturamento de 204,3 bilh\u00f5es. Este cen\u00e1rio destaca a lideran\u00e7a feminina […]<\/p>\n","protected":false},"author":11,"featured_media":30696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,6],"tags":[],"class_list":["post-30695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento-e-vendas","category-gestao"],"yoast_head":"\nMulheres lideram compras online em 2024 no Brasil, divulga ABComm - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=30695\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mulheres lideram compras online em 2024 no Brasil, divulga ABComm - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Maior participa\u00e7\u00e3o est\u00e1 relacionada \u00e0 amplia\u00e7\u00e3o da oferta de produtos dos segmentos de moda e beleza nas plataformas digitais De acordo com a Associa\u00e7\u00e3o Brasileira de Com\u00e9rcio Eletr\u00f4nico (ABComm), o e-commerce no Brasil registrou crescimento de 10,5% em 2024 em compara\u00e7\u00e3o a 2023, com um faturamento de 204,3 bilh\u00f5es. 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