{"id":31465,"date":"2025-04-29T11:57:12","date_gmt":"2025-04-29T14:57:12","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=31465"},"modified":"2025-04-29T11:57:58","modified_gmt":"2025-04-29T14:57:58","slug":"reputacao-digital-como-as-avaliacoes-afetam-a-jornada-do-consumidor","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=31465","title":{"rendered":"Reputa\u00e7\u00e3o digital: como as avalia\u00e7\u00f5es afetam a jornada do consumidor?"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><em>Pesquisa Decis\u00e3o Local 2025 revelou que 9 em cada 10 consumidores reconsideram comprar no local ap\u00f3s lerem avalia\u00e7\u00f5es negativas no Google<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"827\" height=\"620\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2025\/04\/Imagem-Destacada-Portal-Feninjer-4-1.webp\" alt=\"\" class=\"wp-image-31466\" style=\"width:800px\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2025\/04\/Imagem-Destacada-Portal-Feninjer-4-1.webp 827w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2025\/04\/Imagem-Destacada-Portal-Feninjer-4-1-360x270.webp 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2025\/04\/Imagem-Destacada-Portal-Feninjer-4-1-768x576.webp 768w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.freepik.com\/free-photo\/collage-customer-experience-concept_25053700.htm#fromView=search&amp;page=1&amp;position=0&amp;uuid=22f831d2-665b-4841-9738-a0937d72ea86&amp;query=satisfa%C3%A7%C3%A3o+consumidor\">Image by freepik<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos \u00faltimos anos, os consumidores t\u00eam se mostrado cada vez mais atentos \u00e0 reputa\u00e7\u00e3o das marcas. Mais do que apenas produtos de qualidade, eles buscam transpar\u00eancia, bons servi\u00e7os e princ\u00edpios que estejam alinhados com seus valores \u00e9ticos. Com o f\u00e1cil acesso \u00e0 internet, comparar diversas op\u00e7\u00f5es e avaliar a credibilidade das empresas se tornou uma parte intr\u00ednseca da jornada do consumidor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um levantamento recente realizado pelo site Reclame Aqui em parceria com a Harmo ouviu mais de 1500 brasileiros, buscando entender a dimens\u00e3o da influ\u00eancia que as avalia\u00e7\u00f5es do Google t\u00eam na tomada de decis\u00e3o do consumidor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pesquisa, intitulada Decis\u00e3o Local 2025, revelou que 96% das pessoas consultam as avalia\u00e7\u00f5es deixadas por outros clientes antes de escolher uma loja, revelando o peso que a reputa\u00e7\u00e3o digital de um estabelecimento tem no mercado atual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os dados ainda mostram que 70% dos respondentes analisam tanto as avalia\u00e7\u00f5es positivas quanto \u00e0s negativas, como forma de embasar sua decis\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E n\u00e3o basta apenas ser bem avaliado \u2013 \u00e9 preciso manter um padr\u00e3o de alta qualidade: 43% dos entrevistados dizem precisar ler pelo menos 10 avalia\u00e7\u00f5es antes de fazer uma escolha, e 27% declara dar prefer\u00eancia a coment\u00e1rios mais recentes, com no m\u00e1ximo uma semana de publica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com a Zendesk, as empresas brasileiras s\u00e3o l\u00edderes globais em customer experience, e esse resultado se d\u00e1, em parte, devido ao alto padr\u00e3o de exig\u00eancia estabelecido pelos consumidores brasileiros, que costumam direcionar seu dinheiro para empresas nas quais confiam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pesquisa ainda revela que 98,5% dos consumidores prestam aten\u00e7\u00e3o nas intera\u00e7\u00f5es da marca com os outros clientes, sendo que 76,5% deles definem como crucial para sua decis\u00e3o a resposta e o posicionamento das empresas diante das reclama\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa realidade refor\u00e7a a import\u00e2ncia de investir em atendimento de qualidade, gest\u00e3o de crise e estrat\u00e9gias que visem a satisfa\u00e7\u00e3o do cliente. Diante de um mercado cada vez mais competitivo, as empresas que entendem essa mudan\u00e7a n\u00e3o s\u00f3 se destacam, mas tamb\u00e9m conquistam a fidelidade do p\u00fablico e constroem uma reputa\u00e7\u00e3o s\u00f3lida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Fonte: Meio &amp; Mensagem<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pesquisa Decis\u00e3o Local 2025 revelou que 9 em cada 10 consumidores reconsideram comprar no local ap\u00f3s lerem avalia\u00e7\u00f5es negativas no Google Nos \u00faltimos anos, os consumidores t\u00eam se mostrado cada vez mais atentos \u00e0 reputa\u00e7\u00e3o das marcas. Mais do que apenas produtos de qualidade, eles buscam transpar\u00eancia, bons servi\u00e7os e princ\u00edpios que estejam alinhados com [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":31466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,6],"tags":[],"class_list":["post-31465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento-e-vendas","category-gestao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reputa\u00e7\u00e3o digital: como as avalia\u00e7\u00f5es afetam a jornada do consumidor? - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=31465\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reputa\u00e7\u00e3o digital: como as avalia\u00e7\u00f5es afetam a jornada do consumidor? - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Pesquisa Decis\u00e3o Local 2025 revelou que 9 em cada 10 consumidores reconsideram comprar no local ap\u00f3s lerem avalia\u00e7\u00f5es negativas no Google Nos \u00faltimos anos, os consumidores t\u00eam se mostrado cada vez mais atentos \u00e0 reputa\u00e7\u00e3o das marcas. 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