{"id":32151,"date":"2025-10-14T14:24:23","date_gmt":"2025-10-14T17:24:23","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=32151"},"modified":"2025-10-14T14:25:19","modified_gmt":"2025-10-14T17:25:19","slug":"3-emocoes-que-vao-guiar-o-consumo-ate-2027-e-o-que-isso-significa-para-o-seu-negocio","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=32151","title":{"rendered":"3 emo\u00e7\u00f5es que v\u00e3o guiar o consumo at\u00e9 2027 \u2014 e o que isso significa para o seu neg\u00f3cio"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><em>Estudo global mostra que alegria, cansa\u00e7o e desconfian\u00e7a v\u00e3o influenciar as decis\u00f5es de compra. Veja como sua marca pode se preparar para esse novo consumidor<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"827\" height=\"620\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2025\/10\/Imagem-Destacada-Portal-Feninjer-14.webp\" alt=\"\" class=\"wp-image-32152\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2025\/10\/Imagem-Destacada-Portal-Feninjer-14.webp 827w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2025\/10\/Imagem-Destacada-Portal-Feninjer-14-360x270.webp 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2025\/10\/Imagem-Destacada-Portal-Feninjer-14-768x576.webp 768w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><figcaption class=\"wp-element-caption\">Guia consumidor do futuro emo\u00e7\u00f5es WGSN3<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por&nbsp;Debora A. Leite*<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As emo\u00e7\u00f5es est\u00e3o moldando o futuro do consumo. Segundo um estudo internacional da consultoria WGSN, &#8220;Consumidor do Futuro&#8221;, at\u00e9 2027 tr\u00eas sentimentos v\u00e3o guiar as escolhas das pessoas:&nbsp;alegria estrat\u00e9gica, desvontade e otimismo c\u00e9tico.&nbsp;De acordo com a empresa, marcas que oferecem leveza, simplicidade e confian\u00e7a ter\u00e3o mais espa\u00e7o no cora\u00e7\u00e3o (e no carrinho) do consumidor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entender essas tend\u00eancias \u00e9 essencial para criar produtos, servi\u00e7os e experi\u00eancias mais conectadas \u00e0s necessidades reais do p\u00fablico. Confira as estrat\u00e9gias:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Alegria estrat\u00e9gica: leveza que gera conex\u00e3o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de anos de crises e estresse coletivo, o consumidor busca marcas que transmitam bem-estar e inspira\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empresas que cultivam positividade e humor de forma aut\u00eantica tendem a se destacar. O relat\u00f3rio aponta que isso pode aparecer em campanhas mais humanas, no atendimento emp\u00e1tico ou at\u00e9 em experi\u00eancias de marca que despertem alegria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Desvontade: simplifique a vida do cliente<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O desejo de desacelerar e \u201cse livrar de responsabilidades\u201d est\u00e1 ganhando for\u00e7a. Em um cen\u00e1rio de excesso de tarefas e informa\u00e7\u00f5es, consumidores valorizam empresas que tornam o dia a dia mais simples.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso, apostar em solu\u00e7\u00f5es pr\u00e1ticas e comunica\u00e7\u00e3o direta, al\u00e9m de facilitar a jornada do cliente, desde o atendimento at\u00e9 a entrega, ser\u00e1 um diferencial competitivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Otimismo c\u00e9tico: transpar\u00eancia \u00e9 o novo valor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o avan\u00e7o da intelig\u00eancia artificial e das novas tecnologias, cresce o chamado otimismo c\u00e9tico: o p\u00fablico acredita no potencial da inova\u00e7\u00e3o, mas desconfia de seus riscos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso, transpar\u00eancia e \u00e9tica se tornam indispens\u00e1veis para gerar confian\u00e7a. O consumidor quer saber e valoriza marcas que explicam o que fazem. No entanto, mostrar como sua empresa usa tecnologia, dados e IA de forma respons\u00e1vel \u00e9 um caminho, aponta a pesquisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>* Por&nbsp;Debora A. Leite para Pequenas Empresas e Pequenos Neg\u00f3cios<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estudo global mostra que alegria, cansa\u00e7o e desconfian\u00e7a v\u00e3o influenciar as decis\u00f5es de compra. Veja como sua marca pode se preparar para esse novo consumidor Por&nbsp;Debora A. Leite* As emo\u00e7\u00f5es est\u00e3o moldando o futuro do consumo. Segundo um estudo internacional da consultoria WGSN, &#8220;Consumidor do Futuro&#8221;, at\u00e9 2027 tr\u00eas sentimentos v\u00e3o guiar as escolhas das [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":32152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4547,103],"tags":[],"class_list":["post-32151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumo","category-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 emo\u00e7\u00f5es que v\u00e3o guiar o consumo at\u00e9 2027 \u2014 e o que isso significa para o seu neg\u00f3cio - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=32151\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 emo\u00e7\u00f5es que v\u00e3o guiar o consumo at\u00e9 2027 \u2014 e o que isso significa para o seu neg\u00f3cio - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Estudo global mostra que alegria, cansa\u00e7o e desconfian\u00e7a v\u00e3o influenciar as decis\u00f5es de compra. 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