{"id":32361,"date":"2025-12-16T08:36:08","date_gmt":"2025-12-16T11:36:08","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=32361"},"modified":"2025-12-16T08:36:51","modified_gmt":"2025-12-16T11:36:51","slug":"vivara-anuncia-novo-ceo-e-mantem-estrategia-de-expansao","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=32361","title":{"rendered":"Vivara anuncia novo CEO e mant\u00e9m estrat\u00e9gia de expans\u00e3o"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><em>Companhia troca comando executivo sem alterar metas e aposta em sucess\u00e3o planejada para sustentar o ritmo de crescimento<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"827\" height=\"620\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2025\/12\/Imagem-Destacada-Portal-Feninjer-_29_.avif\" alt=\"\" class=\"wp-image-32362\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2025\/12\/Imagem-Destacada-Portal-Feninjer-_29_.avif 827w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2025\/12\/Imagem-Destacada-Portal-Feninjer-_29_-360x270.avif 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2025\/12\/Imagem-Destacada-Portal-Feninjer-_29_-768x576.avif 768w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><figcaption class=\"wp-element-caption\">Foto Divulga\u00e7\u00e3o: Vivara<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Na \u00faltima quinta-feira, 11, a Vivara (VIVA3) anunciou a nomea\u00e7\u00e3o de Thiago Lima Borges como novo diretor-presidente (CEO) e Cassiano Lemos como diretor de opera\u00e7\u00f5es (COO). Os executivos sucedem \u00cdcaro Borrello e Bruno Kruel Denardin, que encerram seus ciclos ap\u00f3s participarem da trajet\u00f3ria recente de crescimento da companhia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A transi\u00e7\u00e3o foi aprovada pelo Conselho de Administra\u00e7\u00e3o e decorre de um processo sucess\u00f3rio planejado, estruturado e conduzido ao longo dos \u00faltimos meses, alinhado \u00e0s pr\u00e1ticas de governan\u00e7a corporativa. Ap\u00f3s a reformula\u00e7\u00e3o do Conselho no in\u00edcio de 2025, os conselheiros passaram a avaliar as perspectivas do neg\u00f3cio e as compet\u00eancias necess\u00e1rias para liderar o pr\u00f3ximo ciclo da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para a sele\u00e7\u00e3o, o Conselho contou com o apoio de uma consultoria especializada, com foco em executivos com experi\u00eancia em temas considerados centrais para os pr\u00f3ximos anos, como aloca\u00e7\u00e3o de capital, efici\u00eancia operacional e fortalecimento da governan\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thiago Lima Borges tem mais de 20 anos de atua\u00e7\u00e3o em companhias de capital aberto. Foi CFO e diretor de Rela\u00e7\u00f5es com Investidores do Grupo Smart Fit e vice-presidente corporativo da Arezzo&amp;Co. \u00c9 formado em Administra\u00e7\u00e3o pela UNIFACS e possui MBA pela Universidade de Stanford. Cassiano Lemos construiu carreira no varejo, com passagens como diretor comercial da Richards e COO da Arezzo&amp;Co, onde liderou modelos de gest\u00e3o de produto com impactos na margem bruta e na gest\u00e3o de estoques. \u00c9 engenheiro de produ\u00e7\u00e3o pela UFRJ, jornalista pela UERJ e mestre pela COPPE\/UFRJ.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os dois executivos j\u00e1 atuaram juntos anteriormente, o que, segundo a companhia, contribui para integra\u00e7\u00e3o mais r\u00e1pida e continuidade operacional. O processo foi conduzido pelo Comit\u00ea de Pessoas do Conselho de Administra\u00e7\u00e3o, com base no plano formal de sucess\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marina Kaufman, presidente do Conselho de Administra\u00e7\u00e3o, afirmou que <em>\u201ca chegada do Thiago e do Cassiano representa a continuidade de uma estrat\u00e9gia constru\u00edda com disciplina, vis\u00e3o de longo prazo e foco absoluto na cria\u00e7\u00e3o de valor\u201d.<\/em> Segundo ela, a companhia inicia \u201c<em>um novo ciclo de expans\u00e3o com uma lideran\u00e7a alinhada ao prop\u00f3sito e \u00e0 ambi\u00e7\u00e3o de crescer de forma sustent\u00e1vel\u201d.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Vivara informou que n\u00e3o haver\u00e1 mudan\u00e7as em metas, guidances ou direcionadores estrat\u00e9gicos j\u00e1 divulgados. Sob a nova lideran\u00e7a, a empresa seguir\u00e1 com a expans\u00e3o org\u00e2nica e multicanal, o fortalecimento do ecossistema de marcas, a gest\u00e3o do capital de giro e a busca por efici\u00eancia operacional e log\u00edstica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companhia troca comando executivo sem alterar metas e aposta em sucess\u00e3o planejada para sustentar o ritmo de crescimento Na \u00faltima quinta-feira, 11, a Vivara (VIVA3) anunciou a nomea\u00e7\u00e3o de Thiago Lima Borges como novo diretor-presidente (CEO) e Cassiano Lemos como diretor de opera\u00e7\u00f5es (COO). Os executivos sucedem \u00cdcaro Borrello e Bruno Kruel Denardin, que encerram [&hellip;]<\/p>\n","protected":false},"author":2548,"featured_media":32362,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[],"class_list":["post-32361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vivara anuncia novo CEO e mant\u00e9m estrat\u00e9gia de expans\u00e3o - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=32361\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vivara anuncia novo CEO e mant\u00e9m estrat\u00e9gia de expans\u00e3o - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Companhia troca comando executivo sem alterar metas e aposta em sucess\u00e3o planejada para sustentar o ritmo de crescimento Na \u00faltima quinta-feira, 11, a Vivara (VIVA3) anunciou a nomea\u00e7\u00e3o de Thiago Lima Borges como novo diretor-presidente (CEO) e Cassiano Lemos como diretor de opera\u00e7\u00f5es (COO). 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