{"id":32524,"date":"2025-10-20T15:29:49","date_gmt":"2025-10-20T18:29:49","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=32524"},"modified":"2026-01-29T16:40:52","modified_gmt":"2026-01-29T19:40:52","slug":"02-02-10h40-tendencias-da-nrf-2026-the-next-now-o-proximo-agora","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=32524","title":{"rendered":"02\/02 &#8211; 10h40: Tend\u00eancias da NRF 2026: &#8221; the next now&#8221; (o pr\u00f3ximo agora)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Programa\u00e7\u00e3o Jornada Digital<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Segunda, 02\/02<br><\/strong><em>Local: Audit\u00f3rio<\/em><br>Hor\u00e1rio: 10h40<br><em><em>Por Gustavo Chapchap<\/em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">#Tend\u00eancias<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Tend\u00eancias da NRF 2026: &#8221; the next now&#8221; (o pr\u00f3ximo agora)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um panorama dos principais insights e movimentos apresentados na NRF 2026, conectando inova\u00e7\u00e3o, nova jornada de compra e modelos de varejo.<br>Mostra a urg\u00eancia da aplica\u00e7\u00e3o de estrat\u00e9gias e fortalecimento das marcas. A palestra traduz tend\u00eancias globais em aprendizados pr\u00e1ticos para o mercado joalheiro, destacando o que j\u00e1 est\u00e1 em curso e o que exige a\u00e7\u00e3o imediata.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Gustavo Chapchap <\/strong>\u00e9 CMO da JET e professor na ComSchool by Magalu. Graduado em marketing, h\u00e1 mais de 23 anos est\u00e1 focado no e-commerce, liderando projetos de transforma\u00e7\u00e3o digital. Em sua carteira de clientes, atende cursos in company para empresas como Ambev, Bayer, Decathlon, Magazine Luiza, 3M, Colgate, Pepsico, TIM, Asics, dentre outras. Al\u00e9m de tamb\u00e9m lecionar, \u00e9 articulista em diversas publica\u00e7\u00f5es do segmento e l\u00edder do Comit\u00ea de ECommerce da ABRADi (Associa\u00e7\u00e3o Brasileira de Agentes Digitais). Em 2014, foi homenageado no plen\u00e1rio da C\u00e2mara Municipal da Cidade de S\u00e3o Paulo por ter redigido o projeto que originou o Dia do Profissional Digital #404DigitalDay. Em 2019 foi premiado como MVP no F\u00f3rum E-Commerce Brasil.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/10\/GUSTAVO-CHAPCHAP-PB.jpeg.jpg\" alt=\"\" class=\"wp-image-32503\" style=\"width:385px;height:auto\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/10\/GUSTAVO-CHAPCHAP-PB.jpeg.jpg 1000w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/10\/GUSTAVO-CHAPCHAP-PB.jpeg-360x360.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/10\/GUSTAVO-CHAPCHAP-PB.jpeg-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Programa\u00e7\u00e3o Jornada Digital Segunda, 02\/02Local: Audit\u00f3rioHor\u00e1rio: 10h40Por Gustavo Chapchap #Tend\u00eancias Tend\u00eancias da NRF 2026: &#8221; the next now&#8221; (o pr\u00f3ximo agora) Um panorama dos principais insights e movimentos apresentados na NRF 2026, conectando inova\u00e7\u00e3o, nova jornada de compra e modelos de varejo.Mostra a urg\u00eancia da aplica\u00e7\u00e3o de estrat\u00e9gias e fortalecimento das marcas. A palestra traduz [&hellip;]<\/p>\n","protected":false},"author":2548,"featured_media":32503,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[161],"tags":[],"class_list":["post-32524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-palestras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>02\/02 - 10h40: Tend\u00eancias da NRF 2026: &quot; the next now&quot; (o pr\u00f3ximo agora) - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=32524\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"02\/02 - 10h40: Tend\u00eancias da NRF 2026: &quot; the next now&quot; (o pr\u00f3ximo agora) - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Programa\u00e7\u00e3o Jornada Digital Segunda, 02\/02Local: Audit\u00f3rioHor\u00e1rio: 10h40Por Gustavo Chapchap #Tend\u00eancias Tend\u00eancias da NRF 2026: &#8221; the next now&#8221; (o pr\u00f3ximo agora) Um panorama dos principais insights e movimentos apresentados na NRF 2026, conectando inova\u00e7\u00e3o, nova jornada de compra e modelos de varejo.Mostra a urg\u00eancia da aplica\u00e7\u00e3o de estrat\u00e9gias e fortalecimento das marcas. 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