{"id":32526,"date":"2025-10-20T15:15:00","date_gmt":"2025-10-20T18:15:00","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=32526"},"modified":"2026-01-29T16:46:53","modified_gmt":"2026-01-29T19:46:53","slug":"03-02-10h40-tiktok-shop-como-o-entretenimento-esta-transformando-o-jeito-de-comprar","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=32526","title":{"rendered":"03\/02 &#8211; 10h40: TikTok Shop: como o entretenimento est\u00e1 transformando o jeito de comprar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Programa\u00e7\u00e3o Jornada Digital<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Ter\u00e7a, 03\/02<br><\/strong><em>Local: Audit\u00f3rio<\/em><br>Hor\u00e1rio: 10h40<br><em><em><em><em>Por Gustavo Chapchap<\/em><\/em><\/em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>#TikTokShop<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><br>TikTok Shop: como o entretenimento est\u00e1 transformando o jeito de comprar<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Uma an\u00e1lise de como o social commerce, impulsionado pelo TikTok Shop, est\u00e1 redefinindo a jornada de compra ao unir entrenimento, conte\u00fado, influ\u00eancia e convers\u00e3o. A palestra aborda formatos, linguagem e oportunidades para marcas que desejam se conectar com novos p\u00fablicos e transformar engajamento em vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><br><strong>Gustavo Chapchap&nbsp;<\/strong>\u00e9 CMO da JET e professor na ComSchool by Magalu. Graduado em marketing, h\u00e1 mais de 23 anos est\u00e1 focado no e-commerce, liderando projetos de transforma\u00e7\u00e3o digital. Em sua carteira de clientes, atende cursos in company para empresas como Ambev, Bayer, Decathlon, Magazine Luiza, 3M, Colgate, Pepsico, TIM, Asics, dentre outras. Al\u00e9m de tamb\u00e9m lecionar, \u00e9 articulista em diversas publica\u00e7\u00f5es do segmento e l\u00edder do Comit\u00ea de ECommerce da ABRADi (Associa\u00e7\u00e3o Brasileira de Agentes Digitais). Em 2014, foi homenageado no plen\u00e1rio da C\u00e2mara Municipal da Cidade de S\u00e3o Paulo por ter redigido o projeto que originou o Dia do Profissional Digital #404DigitalDay. Em 2019 foi premiado como MVP no F\u00f3rum E-Commerce Brasil.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/10\/GUSTAVO-CHAPCHAP-PB.jpeg.jpg\" alt=\"\" class=\"wp-image-32503\" style=\"width:404px;height:auto\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/10\/GUSTAVO-CHAPCHAP-PB.jpeg.jpg 1000w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/10\/GUSTAVO-CHAPCHAP-PB.jpeg-360x360.jpg 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/10\/GUSTAVO-CHAPCHAP-PB.jpeg-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Programa\u00e7\u00e3o Jornada Digital Ter\u00e7a, 03\/02Local: Audit\u00f3rioHor\u00e1rio: 10h40Por Gustavo Chapchap #TikTokShop TikTok Shop: como o entretenimento est\u00e1 transformando o jeito de comprar Uma an\u00e1lise de como o social commerce, impulsionado pelo TikTok Shop, est\u00e1 redefinindo a jornada de compra ao unir entrenimento, conte\u00fado, influ\u00eancia e convers\u00e3o. A palestra aborda formatos, linguagem e oportunidades para marcas que [&hellip;]<\/p>\n","protected":false},"author":2548,"featured_media":32503,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[161],"tags":[],"class_list":["post-32526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-palestras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>03\/02 - 10h40: TikTok Shop: como o entretenimento est\u00e1 transformando o jeito de comprar - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=32526\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"03\/02 - 10h40: TikTok Shop: como o entretenimento est\u00e1 transformando o jeito de comprar - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Programa\u00e7\u00e3o Jornada Digital Ter\u00e7a, 03\/02Local: Audit\u00f3rioHor\u00e1rio: 10h40Por Gustavo Chapchap #TikTokShop TikTok Shop: como o entretenimento est\u00e1 transformando o jeito de comprar Uma an\u00e1lise de como o social commerce, impulsionado pelo TikTok Shop, est\u00e1 redefinindo a jornada de compra ao unir entrenimento, conte\u00fado, influ\u00eancia e convers\u00e3o. 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