{"id":32781,"date":"2026-03-11T09:52:04","date_gmt":"2026-03-11T12:52:04","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=32781"},"modified":"2026-03-09T09:56:52","modified_gmt":"2026-03-09T12:56:52","slug":"chanel-lanca-a-campanha-do-relogio-j12-com-gisele-bundchen-e-clement-chabernaud","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=32781","title":{"rendered":"Chanel lan\u00e7a a campanha do rel\u00f3gio J12 com Gisele B\u00fcndchen e Cl\u00e9ment Chabernaud"},"content":{"rendered":"\n

Produ\u00e7\u00e3o visual inspirada no universo do oceano destaca a origem do primeiro rel\u00f3gio esportivo unissex da maison e refor\u00e7a a combina\u00e7\u00e3o entre resist\u00eancia t\u00e9cnica, design em cer\u00e2mica e precis\u00e3o relojoeira<\/em><\/h4>\n\n\n\n

Por Isabelle Crossley*<\/p>\n\n\n\n

A Chanel apresentou sua nova campanha do rel\u00f3gio J12, protagonizada por Gisele B\u00fcndchen e Cl\u00e9ment Chabernaud, na qual estreia um novo slogan e se aventura em um territ\u00f3rio in\u00e9dito para a marca com seu “\u00edcone sensorial”, por meio de um ousado filme de campanha.<\/p>\n\n\n\n

“Como primeiro rel\u00f3gio esportivo unissex da maison, o J12 se reconecta \u00e0 sua inspira\u00e7\u00e3o e ao seu universo de origem: a \u00e1gua”, anunciou a Chanel em comunicado. “Um elemento ao mesmo tempo profundamente reconfortante e sereno, mas capaz de uma for\u00e7a ilimitada. \u00c9 essa amplitude, esse equil\u00edbrio e essa singularidade que definem a nova campanha do J12, expressos nos valores intr\u00ednsecos personificados por Gisele B\u00fcndchen e Cl\u00e9ment Chabernaud”.<\/em><\/p>\n\n\n\n

\"\"
Gisele B\u00fcndchen usando o J12 da Chanel \u2013 Chanel. Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n

Feito em cer\u00e2mica, o rel\u00f3gio \u00e9 “mais suave que a seda” ao toque e, ainda assim, mais resistente que o a\u00e7o. Essas qualidades inspiraram a nova campanha, junto ao fasc\u00ednio, \u00e0 hist\u00f3ria e \u00e0 imensid\u00e3o do oceano, al\u00e9m do instinto de explora\u00e7\u00e3o que ele evoca. Este rel\u00f3gio \u00e9 o primeiro de luxo feito inteiramente de cer\u00e2mica, criado no ano 2000 em resposta ao desafio singular de produzir um rel\u00f3gio esportivo totalmente preto, que incorporasse os c\u00f3digos de design da Chanel. Pouco depois, passou a ser oferecido tamb\u00e9m em branco e, mais tarde, em azul. Seu exclusivo processo de pigmenta\u00e7\u00e3o, o ajuste de temperatura, o polimento e outras etapas s\u00e3o realizados na Manufatura de Rel\u00f3gios da Chanel, em La Chaux-de-Fonds, na Su\u00ed\u00e7a.<\/p>\n\n\n\n

\"\"
Cl\u00e9ment Chabernaud usando o J12 \u2013 Chanel. Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n

O J12 traz um fundo de caixa em cristal de safira que revela seu Calibre 12.1: um movimento autom\u00e1tico de manufatura. Concebido pelo diretor do Est\u00fadio de Cria\u00e7\u00e3o de Rel\u00f3gios, Arnaud Chastaingt, e desenvolvido pela casa, o Calibre 12.1 tem apenas alguns mil\u00edmetros de espessura e \u00e9 composto por 191 componentes.<\/p>\n\n\n\n

Esse movimento autom\u00e1tico \u00e9 montado na Manufatura Kenissi, copropriedade da Chanel. Certificado como cron\u00f4metro pelo Controle Oficial Su\u00ed\u00e7o de Cron\u00f4metros (COSC), o Calibre 12.1 oferece uma reserva de marcha de 70 horas e marca os segundos com suavidade e precis\u00e3o.
*<\/em>Por <\/em>Isabelle Crossley para Fashion Network<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Produ\u00e7\u00e3o visual inspirada no universo do oceano destaca a origem do primeiro rel\u00f3gio esportivo unissex da maison e refor\u00e7a a combina\u00e7\u00e3o entre resist\u00eancia t\u00e9cnica, design em cer\u00e2mica e precis\u00e3o relojoeira Por Isabelle Crossley* A Chanel apresentou sua nova campanha do rel\u00f3gio J12, protagonizada por Gisele B\u00fcndchen e Cl\u00e9ment Chabernaud, na qual estreia um novo slogan e se aventura em […]<\/p>\n","protected":false},"author":2548,"featured_media":32783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[],"class_list":["post-32781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho"],"yoast_head":"\nChanel lan\u00e7a a campanha do rel\u00f3gio J12 com Gisele B\u00fcndchen e Cl\u00e9ment Chabernaud - 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