{"id":33393,"date":"2026-10-06T09:00:00","date_gmt":"2026-10-06T12:00:00","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=33393"},"modified":"2026-10-14T11:03:23","modified_gmt":"2026-10-14T14:03:23","slug":"euro-aposta-em-rebranding-para-aproximar-relogios-do-universo-da-moda","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=33393","title":{"rendered":"EURO aposta em rebranding para aproximar rel\u00f3gios do universo da moda"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><em>Reposicionamento amplia a leitura do rel\u00f3gio como acess\u00f3rio de estilo, reorganiza o portf\u00f3lio e leva a marca ao SPFW como patrocinadora oficial<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Por Fernanda Baldioti*<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A EURO, marca de rel\u00f3gios femininos, inicia uma nova fase com um processo de rebranding que envolve posicionamento, comunica\u00e7\u00e3o e portf\u00f3lio. A estrat\u00e9gia busca ampliar a associa\u00e7\u00e3o da marca com o universo da moda e dos acess\u00f3rios, al\u00e9m de fortalecer sua atua\u00e7\u00e3o no mercado feminino. Como parte desse movimento, a EURO ser\u00e1 patrocinadora oficial da edi\u00e7\u00e3o do S\u00e3o Paulo Fashion Week (SPFW) que celebra os 30 anos do evento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A mudan\u00e7a tamb\u00e9m altera a forma como a marca apresenta o rel\u00f3gio ao consumidor. A proposta \u00e9 refor\u00e7ar o acess\u00f3rio como elemento de composi\u00e7\u00e3o de looks, para al\u00e9m de sua fun\u00e7\u00e3o tradicional de marcar as horas. <em>\u201cEstamos entrando em uma nova fase para aproximar ainda mais o tempo da moda. Queremos que o rel\u00f3gio seja percebido n\u00e3o apenas como um acess\u00f3rio funcional, mas como uma forma de express\u00e3o de estilo, com uma marca contempor\u00e2nea, acess\u00edvel e conectada \u00e0 vida real das mulheres\u201d,<\/em> afirma Laura Goretti, diretora de marketing da EURO.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2026\/10\/Imagem-Destacada-Portal-Feninjer-42.avif\" alt=\"\" class=\"wp-image-33394\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2026\/10\/Imagem-Destacada-Portal-Feninjer-42.avif 600w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2026\/10\/Imagem-Destacada-Portal-Feninjer-42-360x300.avif 360w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">O rel\u00f3gio como elemento de composi\u00e7\u00e3o de looks &#8211; Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>O reposicionamento se estende ao portf\u00f3lio, organizado em duas frentes: EURO Collection e EURO Mix. A primeira re\u00fane linhas como Unique Premium, Unique Fashion, Bangle Lux, Chains, Joia Lux, Unique, Mini Lux e Mini, com diferentes materiais, propor\u00e7\u00f5es e refer\u00eancias associadas \u00e0 joalheria. J\u00e1 a EURO Mix contempla as linhas Mix Elegante, Mix Digital e Mix Pulseira \u00danica, com foco na combina\u00e7\u00e3o do rel\u00f3gio com outros acess\u00f3rios e em diferentes possibilidades de uso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A aproxima\u00e7\u00e3o com o SPFW \u00e9 outro eixo da estrat\u00e9gia. Para o evento, a EURO desenvolveu uma collab exclusiva, com modelos que exploram elementos como pulseirismo, volumetria, sobreposi\u00e7\u00f5es e combina\u00e7\u00f5es de acess\u00f3rios. A parceria inclui ainda um espa\u00e7o interativo no evento, concebido para apresentar a nova identidade da marca e suas propostas de styling. \u201c<em>O SPFW representa um passo importante para a constru\u00e7\u00e3o dessa nova fase da EURO. Estamos aprofundando nossa conex\u00e3o com a moda e queremos que essa rela\u00e7\u00e3o esteja presente n\u00e3o apenas na comunica\u00e7\u00e3o, mas tamb\u00e9m nos produtos e nos pontos de contato da marca\u201d,<\/em> diz Goretti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"827\" height=\"620\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2026\/10\/Imagem-Destacada-Portal-Feninjer-43.avif\" alt=\"\" class=\"wp-image-33395\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2026\/10\/Imagem-Destacada-Portal-Feninjer-43.avif 827w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2026\/10\/Imagem-Destacada-Portal-Feninjer-43-360x270.avif 360w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2026\/10\/Imagem-Destacada-Portal-Feninjer-43-767x575.avif 767w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><figcaption class=\"wp-element-caption\">Espa\u00e7o interativo da Euro na S\u00e3o Paulo Fashion Week &#8211; Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Fernanda Baldioti para Fashion Network<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reposicionamento amplia a leitura do rel\u00f3gio como acess\u00f3rio de estilo, reorganiza o portf\u00f3lio e leva a marca ao SPFW como patrocinadora oficial Por Fernanda Baldioti* A EURO, marca de rel\u00f3gios femininos, inicia uma nova fase com um processo de rebranding que envolve posicionamento, comunica\u00e7\u00e3o e portf\u00f3lio. A estrat\u00e9gia busca ampliar a associa\u00e7\u00e3o da marca com [&hellip;]<\/p>\n","protected":false},"author":2548,"featured_media":33395,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102],"tags":[],"class_list":["post-33393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EURO aposta em rebranding para aproximar rel\u00f3gios do universo da moda - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=33393\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EURO aposta em rebranding para aproximar rel\u00f3gios do universo da moda - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Reposicionamento amplia a leitura do rel\u00f3gio como acess\u00f3rio de estilo, reorganiza o portf\u00f3lio e leva a marca ao SPFW como patrocinadora oficial Por Fernanda Baldioti* A EURO, marca de rel\u00f3gios femininos, inicia uma nova fase com um processo de rebranding que envolve posicionamento, comunica\u00e7\u00e3o e portf\u00f3lio. 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