{"id":4418,"date":"2017-11-09T10:54:20","date_gmt":"2017-11-09T13:54:20","guid":{"rendered":"https:\/\/feninjer.com.br\/comercio-eletronico-devera-cresver-18-durante-a-black-friday-copy\/"},"modified":"2017-11-09T11:03:16","modified_gmt":"2017-11-09T14:03:16","slug":"maioria-dos-consumidores-nao-compra-antes-de-consultar-a-internet","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=4418","title":{"rendered":"Maioria dos consumidores n\u00e3o compra antes de consultar a internet"},"content":{"rendered":"<p><em>Gabriel Moura<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-4420\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2017\/11\/hand.jpg\" alt=\"\" width=\"900\" height=\"601\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2017\/11\/hand.jpg 590w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2017\/11\/hand-570x381.jpg 570w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2017\/11\/hand-300x200.jpg 300w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/em><\/p>\n<p>Um estudo realizado pela Boston Consulting Group (BCG), \u201cVarejo no Brasil: a influ\u00eancia do digital sobre o consumo\u201d, mostra que internet \u00e9 decisiva para que o consumidor compre. Ele apontou que de 60% a 70% das buscas feitas em sites, redes sociais e no Google t\u00eam o prop\u00f3sito de pesquisar e encontrar marcas, servi\u00e7os, pre\u00e7os, produtos e lojas online.<\/p>\n<p>As redes sociais como o Facebook, Instagram e at\u00e9 o aplicativo WhatsApp tamb\u00e9m s\u00e3o usados por 70% dos entrevistados para expressar as opini\u00f5es de p\u00f3s-compra, tanto positivas quanto negativas. A pesquisa ouviu 2.500 pessoas, questionando sobre suas atividades online. O impacto desse comportamento \u00e9 visto como expressivo e a tend\u00eancia \u00e9 que se intensifique nos pr\u00f3ximos anos.\u00a0A popula\u00e7\u00e3o urbana, com renda e escolaridade mais altas, \u00e9 a que mais consulta a internet.<\/p>\n<p>O quanto os consumidores consultados sofrem influ\u00eancia da internet varia conforme seu perfil. A pesquisa para mostrar os h\u00e1bitos de compra online destacou, entre os diferentes perfis, dois que mais utilizam as ferramentas na hora de comprar: casais antenados e a gera\u00e7\u00e3o dos nascidos na era da internet. Ambos somam 50 milh\u00f5es de pessoas, ou seja, 25% da popula\u00e7\u00e3o. Esses grupos destacam a internet eficaz antes de comprar pois encontram variedade, conveni\u00eancia e possibilidade de intera\u00e7\u00e3o.<\/p>\n<p>Outra varia\u00e7\u00e3o apontada diz respeito \u00e0 categoria do produto ou servi\u00e7o que motivam a busca. Quando pre\u00e7o e escolha interferem na escolha do produto, apenas 13% dos consumidores compram usando o e-commerce. No entanto, 90% deles fazem pesquisas comparativas on-line para avaliar produtos como celulares, eletroeletr\u00f4nicos e computadores. J\u00e1 produtos das \u00e1reas de Sa\u00fade e Beleza, por exemplo, nota-se que o pre\u00e7o n\u00e3o oferece forte influ\u00eancia na decis\u00e3o de compra. Aqui, o engajamento com a marca \u00e9 alto, assim como a frequ\u00eancia de reabastecimento.<\/p>\n<p>Se voc\u00ea quiser ter acesso \u00e0 pesquisa na \u00edntegra, entre no link abaixo:<\/p>\n<p><a href=\"http:\/\/image.bcg-email.com\/lib\/feca167375620574\/d\/1\/BCG_Varejo%20no%20Brasil_Influencia%20do%20Digital%20no%20Consumo_Dez%202015.pdf\">http:\/\/image.bcg-email.com\/lib\/feca167375620574\/d\/1\/BCG_Varejo%20no%20Brasil_Influencia%20do%20Digital%20no%20Consumo_Dez%202015.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gabriel Moura Um estudo realizado pela Boston Consulting Group (BCG), \u201cVarejo no Brasil: a influ\u00eancia do digital sobre o consumo\u201d, mostra que internet \u00e9 decisiva para que o consumidor compre. Ele apontou que de 60% a 70% das buscas feitas em sites, redes sociais e no Google t\u00eam o prop\u00f3sito de pesquisar e encontrar marcas, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[157,149],"tags":[258,536,478,191,330,821,280,201,471,822,769,824,823,261],"class_list":["post-4418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mais-varejo","category-mercado","tag-comportamento-do-consumidor","tag-compras","tag-consumo","tag-e-commerce","tag-gemas","tag-internet","tag-joalheria","tag-joias","tag-mercado","tag-online","tag-pesquisa","tag-produtos","tag-servicos","tag-tendencia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maioria dos consumidores n\u00e3o compra antes de consultar a internet - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=4418\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maioria dos consumidores n\u00e3o compra antes de consultar a internet - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Gabriel Moura Um estudo realizado pela Boston Consulting Group (BCG), \u201cVarejo no Brasil: a influ\u00eancia do digital sobre o consumo\u201d, mostra que internet \u00e9 decisiva para que o consumidor compre. 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