{"id":5282,"date":"2018-01-19T14:37:55","date_gmt":"2018-01-19T17:37:55","guid":{"rendered":"https:\/\/feninjer.com.br\/mineiracao-e-sustentabilidade-podem-caminhar-juntas-copy\/"},"modified":"2018-01-19T15:17:24","modified_gmt":"2018-01-19T18:17:24","slug":"consumidores-de-joias-ainda-confiam-na-economia-tradicional","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=5282","title":{"rendered":"Consumidores de j\u00f3ias ainda confiam na economia tradicional"},"content":{"rendered":"

\"\"<\/p>\n

Por D\u00e9bora Rodrigues<\/p>\n

<\/em>Os resultados do \u00edndice de tend\u00eancias INHORGENTA 2018 da Messe M\u00fcnchen mostram uma tend\u00eancia que pode ser observada mundialmente. A entidade analisou uma amostra representativa de 1.025 respostas dadas por consumidores do Reino Unido e, segundo os dados, ao comprar produtos de luxo como rel\u00f3gios e j\u00f3ias, os consumidores ainda preferem usar a forma mais tradicional: cerca de 70% preferem comprar em uma loja f\u00edsica a buscar algo online.<\/p>\n

Esse comportamento pode ser explicado. Segundo disseram os entrevistados, eles valorizam a consulta pessoal e profissional que encontram em uma joalheria f\u00edsica. Ao mesmo tempo, quase 40% desejavam que seu pr\u00f3prio joalheiro confi\u00e1vel tivesse uma presen\u00e7a on-line.<\/p>\n

“H\u00e1 uma mensagem importante para lojas especializadas aqui: a maioria dos consumidores quer uma experi\u00eancia de servi\u00e7o ainda mais personalizada”, disse Stefanie M\u00e4ndlein, diretora de exibi\u00e7\u00e3o da Inhorgenta. O que se confirma, pois 69% desejam servi\u00e7o feito sob medida. Segundo ela, esta \u00e9 uma oportunidade para aproveitar o dom\u00ednio digital, j\u00e1 que 62% dos ouvidos tamb\u00e9m vislumbra uma experi\u00eancia de compra personalizada online. “N\u00f3s vemos isso como um recurso para melhor conectar as empresas tradicionais com oportunidades on-line e construir relacionamentos ainda mais pr\u00f3ximos com os clientes”, disse.<\/p>\n

O pre\u00e7o tamb\u00e9m interfere na decis\u00e3o de onde comprar. Quando um joalheiro oferece a escolha entre uma loja online e f\u00edsica, 58% dos entrevistados t\u00eam um limite de pre\u00e7o m\u00e1ximo para bens comprados na internet. Para mais de metade deles (56%), o limite para compras on-line \u00e9 de cem euros. Outros 28% est\u00e3o dispostos a gastar at\u00e9 499 euros online.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por D\u00e9bora Rodrigues Os resultados do \u00edndice de tend\u00eancias INHORGENTA 2018 da Messe M\u00fcnchen mostram uma tend\u00eancia que pode ser observada mundialmente. A entidade analisou uma amostra representativa de 1.025 respostas dadas por consumidores do Reino Unido e, segundo os dados, ao comprar produtos de luxo como rel\u00f3gios e j\u00f3ias, os consumidores ainda preferem usar […]<\/p>\n","protected":false},"author":1,"featured_media":5285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[103],"tags":[858,536,280,201,920,1129,769,261,363],"class_list":["post-5282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-comportamento","tag-compras","tag-joalheria","tag-joias","tag-lojas","tag-on-line","tag-pesquisa","tag-tendencia","tag-vendas"],"yoast_head":"\nConsumidores de j\u00f3ias ainda confiam na economia tradicional - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=5282\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumidores de j\u00f3ias ainda confiam na economia tradicional - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Por D\u00e9bora Rodrigues Os resultados do \u00edndice de tend\u00eancias INHORGENTA 2018 da Messe M\u00fcnchen mostram uma tend\u00eancia que pode ser observada mundialmente. A entidade analisou uma amostra representativa de 1.025 respostas dadas por consumidores do Reino Unido e, segundo os dados, ao comprar produtos de luxo como rel\u00f3gios e j\u00f3ias, os consumidores ainda preferem usar […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feninjer.com.br\/?p=5282\" \/>\n<meta property=\"og:site_name\" content=\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-19T17:37:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-19T18:17:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/01\/destaque-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"586\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"comandante\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"comandante\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=5282#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=5282\"},\"author\":{\"name\":\"comandante\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/8653a99157f58840f3a7163164e66314\"},\"headline\":\"Consumidores de j\u00f3ias ainda confiam na economia tradicional\",\"datePublished\":\"2018-01-19T17:37:55+00:00\",\"dateModified\":\"2018-01-19T18:17:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=5282\"},\"wordCount\":283,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=5282#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/destaque-5.jpg\",\"keywords\":[\"comportamento\",\"compras\",\"Joalheria\",\"joias\",\"lojas\",\"on-line\",\"pesquisa\",\"tend\u00eancia\",\"vendas\"],\"articleSection\":[\"Tend\u00eancias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/feninjer.com.br\\\/?p=5282#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=5282\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/?p=5282\",\"name\":\"Consumidores de j\u00f3ias ainda confiam na economia tradicional - 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