{"id":5598,"date":"2018-02-07T09:31:21","date_gmt":"2018-02-07T12:31:21","guid":{"rendered":"https:\/\/feninjer.com.br\/whatsapp-disponibiliza-seu-app-para-pequenas-empresas-no-brasil-copy\/"},"modified":"2018-02-07T09:47:53","modified_gmt":"2018-02-07T12:47:53","slug":"ferramentas-ajudam-comerciantes-a-evitar-fraudes-durante-vendas","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=5598","title":{"rendered":"Ferramentas ajudam comerciantes a evitar fraudes durante vendas"},"content":{"rendered":"<p><em>Por Gabriel Moura<\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5600\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/02\/Aprenda-a-escapar-de-tre\u0302s-golpes-financeiros.jpg\" alt=\"\" width=\"900\" height=\"596\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/02\/Aprenda-a-escapar-de-tre\u0302s-golpes-financeiros.jpg 1000w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/02\/Aprenda-a-escapar-de-tre\u0302s-golpes-financeiros-570x377.jpg 570w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/02\/Aprenda-a-escapar-de-tre\u0302s-golpes-financeiros-300x199.jpg 300w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/02\/Aprenda-a-escapar-de-tre\u0302s-golpes-financeiros-768x508.jpg 768w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/02\/Aprenda-a-escapar-de-tre\u0302s-golpes-financeiros-600x397.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Comerciantes brasileiros precisam ficar atentos aos golpes financeiros digitais comuns nesta \u00e9poca do ano, quando o varejo deve movimentar R$ 51,2 bilh\u00f5es pelas vendas on-line. Segundo pesquisa do Servi\u00e7o de Prote\u00e7\u00e3o ao Cr\u00e9dito (SPC), 40% dos consumidores devem comprar pela internet, principalmente usando cart\u00e3o de cr\u00e9dito.<\/p>\n<p>O aumento das transa\u00e7\u00f5es com cart\u00f5es de cr\u00e9dito e d\u00e9bito s\u00e3o notadamente maiores nesta \u00e9poca e uso deles \u00e9 preocupante, j\u00e1 que no Brasil mais de 30% dos consumidores alegam j\u00e1 terem sido v\u00edtimas de fraudes \u2013 tanto que o pa\u00eds est\u00e1 entre os dez primeiros colocados no ranking de fraudes com cart\u00f5es, segundo pesquisa Global Consumer Card Fraud 2016, feita pela Aite Group\/ ACI.<\/p>\n<p>Para n\u00e3o cair em golpes, o comerciante deve ficar atento antes de realizar a venda. Uma das formas \u00e9 acompanhar a aprova\u00e7\u00e3o de compra pelas operadoras, j\u00e1 que \u00e9 preciso de uma valida\u00e7\u00e3o pr\u00e9via do perfil da pessoa f\u00edsica ou jur\u00eddica, inclusive consulta ao limite do cr\u00e9dito. E para vendas no e-commerce, alguns dados pessoais s\u00e3o fundamentais para evitar fraude.<\/p>\n<p>Ao mesmo tempo, as empresas est\u00e3o buscando solu\u00e7\u00f5es que aumentem a seguran\u00e7a. Uma delas \u00e9 a plataforma upMiner, desenvolvida pela empresa upLexis. Com ela \u00e9 poss\u00edvel verificar se o comprador est\u00e1 usando identidade falsa, consultar o hist\u00f3rico da pessoa, validar os dados em um processo de cadastro, conceder cr\u00e9dito, localizar pessoas e devedores, entre outros. O usu\u00e1rio agrega dados vindos dos relat\u00f3rios da Serasa com outros, fornecidos por fontes p\u00fablicas como Receita Federal. E ainda, consultar CPF ou de CNPJ e processos judiciais.<\/p>\n<p>Outra ferramenta que ajuda \u00e9 desenvolvida pela Konduto. Ela possibilita que o comerciante monitore o comportamento de navega\u00e7\u00e3o e compra de um usu\u00e1rio em sua loja virtual ou via aplicativo de celular e, assim, verificar a probabilidade de fraude em uma transa\u00e7\u00e3o online. A startup compila e cruza todas as informa\u00e7\u00f5es para serem avaliadas e faz uma an\u00e1lise minuciosa dos dados, apontando casos suspeitos. A empresa considera informa\u00e7\u00f5es como geolocaliza\u00e7\u00e3o, dados cadastrais e caracter\u00edsticas do aparelho utilizado na compra. No final, ela entrega um relat\u00f3rio completo para o lojista, em tempo real, com a orienta\u00e7\u00e3o para o e-commerce: aprovar, revisar ou negar a compra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Gabriel Moura Comerciantes brasileiros precisam ficar atentos aos golpes financeiros digitais comuns nesta \u00e9poca do ano, quando o varejo deve movimentar R$ 51,2 bilh\u00f5es pelas vendas on-line. Segundo pesquisa do Servi\u00e7o de Prote\u00e7\u00e3o ao Cr\u00e9dito (SPC), 40% dos consumidores devem comprar pela internet, principalmente usando cart\u00e3o de cr\u00e9dito. O aumento das transa\u00e7\u00f5es com cart\u00f5es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5601,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[103],"tags":[582,563,365,843,456,280,201,827,1168,769,1169,363],"class_list":["post-5598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-atendimento","tag-cliente","tag-comercio","tag-compra","tag-experiencia","tag-joalheria","tag-joias","tag-lucro","tag-personalizacao","tag-pesquisa","tag-renda","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferramentas ajudam comerciantes a evitar fraudes durante vendas - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=5598\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferramentas ajudam comerciantes a evitar fraudes durante vendas - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Por Gabriel Moura Comerciantes brasileiros precisam ficar atentos aos golpes financeiros digitais comuns nesta \u00e9poca do ano, quando o varejo deve movimentar R$ 51,2 bilh\u00f5es pelas vendas on-line. 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