{"id":5746,"date":"2018-02-21T13:24:52","date_gmt":"2018-02-21T16:24:52","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=5746"},"modified":"2018-02-21T13:24:52","modified_gmt":"2018-02-21T16:24:52","slug":"marketing-mobile-amplia-vendas-com-uso-cada-vez-maior-de-celulares","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=5746","title":{"rendered":"Marketing Mobile amplia vendas com uso cada vez maior de celulares"},"content":{"rendered":"<p><em>por Gabriel Moura<\/em><\/p>\n<p><em>As empresas podem usar o recurso tamb\u00e9m para a\u00e7\u00f5es de relacionamento<\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5747\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/02\/capa-mkt-mobile.jpg\" alt=\"\" width=\"586\" height=\"416\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/02\/capa-mkt-mobile.jpg 586w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/02\/capa-mkt-mobile-570x405.jpg 570w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/02\/capa-mkt-mobile-300x213.jpg 300w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/>No Brasil, para cada pessoa h\u00e1 uma m\u00e9dia de 1,3 celular dispon\u00edvel, segundo dados da Ag\u00eancia Nacional de Telecomunica\u00e7\u00e3o (Anatel). Por isso, muitas empresas t\u00eam se voltado para disponibilizar a seus clientes servi\u00e7os no setor de mobile marketing. E isso tamb\u00e9m tem atingido o setor joalheiro. \u00c9 comum encontrar grandes marcas que j\u00e1 usam aplicativos para ampliar as vendas e atingir novos p\u00fablicos.<\/p>\n<p>Do total de celulares brasileiros, 80% s\u00e3o pr\u00e9-pagos. Esse mercado em potencial tem sido explorado por ser visto pelos empres\u00e1rios como uma grande oportunidade para o mobile marketing, j\u00e1 que est\u00e1 em ascens\u00e3o. No Brasil, segundo levantamento feito pela consultoria IDC, a venda de smartphones cresceu 78% e seguiu a tend\u00eancia mundial, superando a de telefones convencionais.<\/p>\n<p>Mas essa tend\u00eancia n\u00e3o significa que as empresas devem abusar e iniciar campanhas sucessivas para tentar chegar ao seu consumidor. O certo \u00e9 n\u00e3o deixar que o cliente se sinta incomodado com o envio insistente e repetitivo de mensagens e o ideal \u00e9 que as empresas usem os celulares e aplicativos para a\u00e7\u00f5es de relacionamento. J\u00e1 est\u00e1 comprovado que o envio de SMS sem que o consumidor tenha solicitado, por exemplo, \u00e9 um erro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>por Gabriel Moura As empresas podem usar o recurso tamb\u00e9m para a\u00e7\u00f5es de relacionamento No Brasil, para cada pessoa h\u00e1 uma m\u00e9dia de 1,3 celular dispon\u00edvel, segundo dados da Ag\u00eancia Nacional de Telecomunica\u00e7\u00e3o (Anatel). Por isso, muitas empresas t\u00eam se voltado para disponibilizar a seus clientes servi\u00e7os no setor de mobile marketing. E isso tamb\u00e9m [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5747,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[371,809,1199,858,871,280,201,471,1200,1057,584],"class_list":["post-5746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao","tag-marketing","tag-aplicativos","tag-celulares","tag-comportamento","tag-consumidor","tag-joalheria","tag-joias","tag-mercado","tag-mobile-marketing","tag-servico","tag-venda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Mobile amplia vendas com uso cada vez maior de celulares - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=5746\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Mobile amplia vendas com uso cada vez maior de celulares - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"por Gabriel Moura As empresas podem usar o recurso tamb\u00e9m para a\u00e7\u00f5es de relacionamento No Brasil, para cada pessoa h\u00e1 uma m\u00e9dia de 1,3 celular dispon\u00edvel, segundo dados da Ag\u00eancia Nacional de Telecomunica\u00e7\u00e3o (Anatel). 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