{"id":6044,"date":"2018-03-08T15:05:21","date_gmt":"2018-03-08T18:05:21","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=6044"},"modified":"2018-03-08T15:24:57","modified_gmt":"2018-03-08T18:24:57","slug":"ttiffany-e-cartier-sao-as-joalherias-que-mais-se-destacam-na-internet","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=6044","title":{"rendered":"Tiffany e Cartier s\u00e3o as joalherias que mais se destacam na Internet"},"content":{"rendered":"

Por D\u00e9bora Rodrigues<\/p>\n

\"\"<\/p>\n

<\/em>As grifes foram as \u00fanicas que conquistaram a categoria \u201cgenius\u201d<\/p>\n

<\/strong>A internet tem modificado o modo como as joalherias<\/strong> mais tradicionais do mundo t\u00eam abordado o novo cliente, apontou o \u00edndice de IQ Digital da L2: Rel\u00f3gios e Joias. De acordo com a pesquisa realizada com a participa\u00e7\u00e3o de 70 marcas de rel\u00f3gios e joias de luxo<\/strong>, a Tiffany & Co. e a Cartier<\/strong> dominaram o mundo digital entre os varejistas de luxo da categoria “genius”. Elas foram as \u00fanicas marcas a receber essa designa\u00e7\u00e3o.<\/p>\n

\"\"<\/p>\n

A Tiffany, que ficou com o primeiro lugar, foi citada por seu excelente desempenho no Instagram, por ser a melhores p\u00e1ginas de produtos da classe A em seu site e fortes recursos de omnichannel no celular. Tamb\u00e9m se destacou pelos an\u00fancios de em TV e em revistas de moda. J\u00e1 a Cartier ganhou elogios por seu conte\u00fado em v\u00eddeo, que acumulou 121 milh\u00f5es de visualiza\u00e7\u00f5es no You Tube, propriedade excessiva de resultados de pesquisas e site m\u00f3vel que inclui recursos de atendimento ao cliente bem integrados.<\/p>\n

Completando o top dez estavam ainda marcas como Swarovski, Alex e Ani, David Yurman, Pandora, Bulgari, Tag Heuer, Longines e Montblanc.<\/p>\n

A pesquisa tamb\u00e9m concluiu que muitas marcas de rel\u00f3gios ainda s\u00e3o fracas quando o cliente faz buscas na internet. E descobriu que 64% dos resultados de pesquisa do Google feitos para a marca Rolex levam a sites de revenda e 42% da buspa pela Omega apontam para vendedores do mercado cinza.<\/p>\n

Outro dado \u00e9 que 62% das marcas pesquisadas agora oferecem suporte ao com\u00e9rcio eletr\u00f4nico direto ao consumidor, comparado com 53% registrados em 2017, segundo o relat\u00f3rio. No entanto, as marcas acess\u00edveis ainda s\u00e3o mais propensas a vender online do que as marcas de luxo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por D\u00e9bora Rodrigues As grifes foram as \u00fanicas que conquistaram a categoria \u201cgenius\u201d A internet tem modificado o modo como as joalherias mais tradicionais do mundo t\u00eam abordado o novo cliente, apontou o \u00edndice de IQ Digital da L2: Rel\u00f3gios e Joias. De acordo com a pesquisa realizada com a participa\u00e7\u00e3o de 70 marcas de […]<\/p>\n","protected":false},"author":1,"featured_media":6049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[1278,1279,595,821,879,1277],"class_list":["post-6044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-eletronico","tag-grifes","tag-instagram","tag-internet","tag-joalherias","tag-virtual"],"yoast_head":"\nTiffany e Cartier s\u00e3o as joalherias que mais se destacam na Internet - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=6044\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiffany e Cartier s\u00e3o as joalherias que mais se destacam na Internet - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Por D\u00e9bora Rodrigues As grifes foram as \u00fanicas que conquistaram a categoria \u201cgenius\u201d A internet tem modificado o modo como as joalherias mais tradicionais do mundo t\u00eam abordado o novo cliente, apontou o \u00edndice de IQ Digital da L2: Rel\u00f3gios e Joias. 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