{"id":6106,"date":"2018-03-12T12:01:16","date_gmt":"2018-03-12T15:01:16","guid":{"rendered":"https:\/\/feninjer.com.br\/como-o-uso-dos-tablets-pode-agilizar-e-personalizar-o-atendimento-no-varejo-copy\/"},"modified":"2018-03-12T12:20:02","modified_gmt":"2018-03-12T15:20:02","slug":"joalheria-busca-reposicionamento-com-colecao-para-atrair-nova-geracao","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=6106","title":{"rendered":"Joalheria busca reposicionamento com cole\u00e7\u00e3o para atrair nova gera\u00e7\u00e3o"},"content":{"rendered":"

Por Gabriel Moura<\/em><\/p>\n

A proposta combina pingentes da sorte e s\u00edmbolos vintage<\/strong><\/p>\n

\"\"<\/p>\n

Rejuvenescer \u00e9 necess\u00e1rio. E \u00e9 o que a marca alem\u00e3 de joias Thomas Sabo<\/a> est\u00e1 buscando com seu novo lan\u00e7amento. A empresa ambiciona se reposicionar dentro do mercado de joias<\/strong> com a cole\u00e7\u00e3o Charm Club<\/strong>, que agora visa alcan\u00e7ar a nova gera\u00e7\u00e3o que consome moda e joias. A nova campanha global combina visuais de roupas de grife e joias<\/strong> exclusivas, e est\u00e1 dispon\u00edvel em toda a rede e na loja virtual<\/a> desde a segunda quinzena de fevereiro.<\/p>\n

A nova cole\u00e7\u00e3o traz pe\u00e7as em estilo vintage. S\u00e3o pingentes<\/strong> em tamanhos extragrandes, brincos sedutores de um lado s\u00f3, correntes, braceletes<\/strong> e aros inclusos na Generation Charm Clue. Os pingentes da categoria “Vintage Rebel” s\u00e3o um destaque \u00e0 parte.<\/p>\n

\"\"<\/p>\n

A Generation Charm Club agora aborda todos os p\u00fablicos. \u201cCombine coisas do seu interesse e transcenda fronteiras\u201d, recomenda Susanne K\u00f6lbli, diretora criativa da marca. Segundo ela, a cole\u00e7\u00e3o representa \u201ca nova atitude casual para personalizar e estilizar pe\u00e7as favoritas, pingentes da sorte e s\u00edmbolos vintage”.<\/p>\n

\"\"<\/p>\n

Thomas Sabo<\/strong> \u00e9 hoje uma das principais empresas de joalheria e rel\u00f3gios<\/strong> do mundo, que cria, vende e distribui produtos de estilo de vida para os p\u00fablicos masculino e feminino. A empresa, criada em 1984, por Thomas Sabo, em Lauf an der Pegnitz, na Alemanha, tem cerca de 300 lojas pr\u00f3prias nos cinco continentes, com cerca de 1.860 funcion\u00e1rios. Considerada uma marca sofisticada e expressiva<\/strong>, ela vem influenciando gera\u00e7\u00f5es e esse novo passo mostra sua preocupa\u00e7\u00e3o em alcan\u00e7ar novos p\u00fablicos e acompanhar as tend\u00eancias.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por Gabriel Moura A proposta combina pingentes da sorte e s\u00edmbolos vintage Rejuvenescer \u00e9 necess\u00e1rio. E \u00e9 o que a marca alem\u00e3 de joias Thomas Sabo est\u00e1 buscando com seu novo lan\u00e7amento. A empresa ambiciona se reposicionar dentro do mercado de joias com a cole\u00e7\u00e3o Charm Club, que agora visa alcan\u00e7ar a nova gera\u00e7\u00e3o que […]<\/p>\n","protected":false},"author":1,"featured_media":6111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128,296],"tags":[782,1009,1293,205,419,330,280,201,659,259,309,699,1164,771],"class_list":["post-6106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","category-lancamento-de-linha","tag-brincos","tag-charms","tag-colares","tag-colecao","tag-diamantes","tag-gemas","tag-joalheria","tag-joias","tag-lancamento","tag-marca","tag-ouro","tag-prata","tag-pulseiras","tag-reposicionamento"],"yoast_head":"\nJoalheria busca reposicionamento com cole\u00e7\u00e3o para atrair nova gera\u00e7\u00e3o - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=6106\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joalheria busca reposicionamento com cole\u00e7\u00e3o para atrair nova gera\u00e7\u00e3o - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Por Gabriel Moura A proposta combina pingentes da sorte e s\u00edmbolos vintage Rejuvenescer \u00e9 necess\u00e1rio. E \u00e9 o que a marca alem\u00e3 de joias Thomas Sabo est\u00e1 buscando com seu novo lan\u00e7amento. 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