{"id":6444,"date":"2018-03-27T09:30:25","date_gmt":"2018-03-27T12:30:25","guid":{"rendered":"https:\/\/feninjer.com.br\/versace-lanca-relogio-para-homenagear-seu-fundador-copy\/"},"modified":"2018-03-26T17:07:42","modified_gmt":"2018-03-26T20:07:42","slug":"custo-de-links-patrocinados-sobe","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=6444","title":{"rendered":"Custo de links patrocinados sobe"},"content":{"rendered":"<p><em>Da reda\u00e7\u00e3o<\/em><\/p>\n<h5>Relat\u00f3rio revela que apesar da alta a segmenta\u00e7\u00e3o de campanha ganha mais efici\u00eancia<\/h5>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-6447\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/03\/gestao-de-links-patrocinados.jpg\" alt=\"\" width=\"900\" height=\"547\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/03\/gestao-de-links-patrocinados.jpg 767w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/03\/gestao-de-links-patrocinados-570x346.jpg 570w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/03\/gestao-de-links-patrocinados-300x182.jpg 300w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/03\/gestao-de-links-patrocinados-600x365.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>O mundo digital muda a todo o momento e as empresas que fazem campanhas patrocinadas precisam se atualizar constantemente. Essa agita\u00e7\u00e3o com mudan\u00e7as nos mecanismos de busca e nas estrat\u00e9gias de comunica\u00e7\u00e3o das grandes marcas acabara inflacionando o custo dos links patrocinados (busca paga).<\/p>\n<p>\u00c9 o que revela o estudo \u201cPaid Search Trends\u201d do 4\u00ba TRI da iProspect, ag\u00eancia de marketing digital full performance presente em 54 pa\u00edses. O relat\u00f3rio \u00e9 organizado nos EUA e baseado no rastreamento de mais de 220 mil campanhas online ativas em v\u00e1rios Pa\u00edses, referentes a 2.500 contas do Google AdWords.<\/p>\n<p>Segundo o relat\u00f3rio, a competi\u00e7\u00e3o no ambiente online ficou mais acirrada com mais investimentos se dirigindo aos dispositivos m\u00f3veis e, no mercado de varejo, \u00e0 modalidade lista de compras (Shopping Ads). A predomin\u00e2ncia do acesso em dispositivos m\u00f3veis e os novos formatos tanto para Shopping Ads, como para inser\u00e7\u00e3o em celulares, impulsionaram este movimento. De 2016 para 2017, o Custo por Click (CPC) da busca paga e do shopping ads cresceram 25% &#8211; pressionados pelos fatores j\u00e1 mencionados e tamb\u00e9m por mudan\u00e7as no algoritmo de busca.<\/p>\n<p>Apesar da eleva\u00e7\u00e3o dos custos, o CTR (taxa de cliques por 1000 impress\u00f5es) tamb\u00e9m cresceu ao longo de 2017, assim como a taxa de convers\u00e3o. \u201cO maior investimento aliado a estrat\u00e9gias de segmenta\u00e7\u00e3o mais assertivas e o desenvolvimento de formatos mais amig\u00e1veis de inser\u00e7\u00e3o aumentaram a efici\u00eancia das campanhas. A jornada do consumidor est\u00e1 cada vez mais integrada, tendo o digital como grande direcionador. As marcas devem estar preparadas para corretamente se inserir neste contexto e com o or\u00e7amento necess\u00e1rio\u201d, afirma Paola M\u00e1ximo, diretora de opera\u00e7\u00f5es da iProspect. O estudo mostrou tamb\u00e9m que o CTR do buscador Bing foi 57% maior do que o do Google.<\/p>\n<p>Pela primeira vez, o estudo detectou uma queda no volume de cliques de 18% em 2017. \u201cEntendemos que o crescimento dos cliques em dispositivos m\u00f3veis n\u00e3o cresceu em um ritmo suficiente para compensar a queda dos cliques em desktops, mostrando, mais uma vez, a mudan\u00e7a no comportamento consumidor. Notamos tamb\u00e9m que boa parte destes cliques est\u00e3o migrando para plataformas da Amazon, o que deve continuar a acontecer\u201d, completa Paola M\u00e1ximo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Da reda\u00e7\u00e3o Relat\u00f3rio revela que apesar da alta a segmenta\u00e7\u00e3o de campanha ganha mais efici\u00eancia O mundo digital muda a todo o momento e as empresas que fazem campanhas patrocinadas precisam se atualizar constantemente. Essa agita\u00e7\u00e3o com mudan\u00e7as nos mecanismos de busca e nas estrat\u00e9gias de comunica\u00e7\u00e3o das grandes marcas acabara inflacionando o custo dos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6448,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[371,1367,1368,616,599,1366],"class_list":["post-6444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-marketing","tag-campanhas","tag-cliques","tag-digital","tag-google","tag-patrocinado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Custo de links patrocinados sobe - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=6444\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custo de links patrocinados sobe - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Da reda\u00e7\u00e3o Relat\u00f3rio revela que apesar da alta a segmenta\u00e7\u00e3o de campanha ganha mais efici\u00eancia O mundo digital muda a todo o momento e as empresas que fazem campanhas patrocinadas precisam se atualizar constantemente. 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