Piaget, Cartier, Pomellato, Tiffany & Co. e Buccellati<\/strong>. Com esse novo neg\u00f3cio, o site espera faturar cem milh\u00f5es de euros em joias at\u00e9 o final de 2020.<\/p>\nA Cartier e a Piaget s\u00e3o algumas grandes joalherias que s\u00e3o de propriedade do conglomerado de luxo Richemont<\/strong>, propriet\u00e1rio do site, que em janeiro apresentou uma oferta de aquisi\u00e7\u00e3o da Yoox Net-a-Porter. Com a aquisi\u00e7\u00e3o, a plataforma planeja investir mais em joias e rel\u00f3gios sofisticados<\/strong>. A empresa disse que a maioria de seus clientes de joias finas e rel\u00f3gios \u00e9 dos Estados Unidos, com o Reino Unido e Hong Kong, seus pr\u00f3ximos maiores mercados.<\/p>\nCartier provou ser um sucesso especial para o site. Quando o site lan\u00e7ou um rel\u00f3gio Panth\u00e8re de Cartier<\/strong> de 113 mil libras, de edi\u00e7\u00e3o limitada, no primeiro dia conseguiu vender a pe\u00e7a e esse foi o item mais caro j\u00e1 comercializado pelo site de moda de e-commerce at\u00e9 agora.<\/p>\nAl\u00e9m das pelas, esta nova se\u00e7\u00e3o incluir\u00e1 conte\u00fado explicativo sobre armazenamento de j\u00f3ias, cuidados, educa\u00e7\u00e3o sobre diamantes e tamb\u00e9m “inspira\u00e7\u00e3o de estilo”<\/strong>. “Esta explos\u00e3o em joias finas e rel\u00f3gios mostra que n\u00e3o h\u00e1 limite para o que os clientes comprar\u00e3o online conosco”, disse Federico Marchetti, CEO da Yoox Net-a-Porter, em um comunicado. \u201cE agora estamos tendo uma vis\u00e3o fascinante sobre quem s\u00e3o esses clientes de luxo e o que eles est\u00e3o preparados para comprar on-line. J\u00f3ias e rel\u00f3gios finos s\u00e3o o complemento perfeito para a alta moda. N\u00f3s surpreendemos o setor ao introduzir essa categoria de sucesso, e o potencial de nossas plataformas on-line para joias de marca e rel\u00f3gios de luxo \u00e9 enorme\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"Joalherias inovam e entregam joias finas em sistema \u201cnet-a-porter\u201d Por Gabriel Moura Uma ideia que pode ajudar joalherias em todo o mundo a comercializar pe\u00e7as de maneira mais estrat\u00e9gica dentro do mundo digital. A Yoox Net-a-Porter, a varejista on-line, abriu uma nova se\u00e7\u00e3o de seu site dedicada a joias e rel\u00f3gios finos e grandes marcas […]<\/p>\n","protected":false},"author":1,"featured_media":6776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,6],"tags":[819,191,280,201,195,1452,786],"class_list":["post-6774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento-e-vendas","category-gestao","tag-comercio-eletronico","tag-e-commerce","tag-joalheria","tag-joias","tag-luxo","tag-plataforma-digital","tag-relogios"],"yoast_head":"\n
Alta joalheria online - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=6774\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alta joalheria online - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"Joalherias inovam e entregam joias finas em sistema \u201cnet-a-porter\u201d Por Gabriel Moura Uma ideia que pode ajudar joalherias em todo o mundo a comercializar pe\u00e7as de maneira mais estrat\u00e9gica dentro do mundo digital. A Yoox Net-a-Porter, a varejista on-line, abriu uma nova se\u00e7\u00e3o de seu site dedicada a joias e rel\u00f3gios finos e grandes marcas […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feninjer.com.br\/?p=6774\" \/>\n<meta property=\"og:site_name\" content=\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-26T12:00:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/04\/destaque-35.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"586\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"comandante\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"comandante\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=6774#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=6774\"},\"author\":{\"name\":\"comandante\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/91f0190e9d6d36794ccc97cd9b5c85aa\"},\"headline\":\"Alta joalheria online\",\"datePublished\":\"2018-04-26T12:00:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=6774\"},\"wordCount\":366,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=6774#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/destaque-35.jpg\",\"keywords\":[\"com\u00e9rcio eletr\u00f4nico\",\"e-commerce\",\"Joalheria\",\"joias\",\"luxo\",\"plataforma digital\",\"rel\u00f3gios\"],\"articleSection\":[\"Atendimento & Vendas\",\"Gest\u00e3o\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/feninjer.com.br\\\/?p=6774#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=6774\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/?p=6774\",\"name\":\"Alta joalheria online - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=6774#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=6774#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/destaque-35.jpg\",\"datePublished\":\"2018-04-26T12:00:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=6774#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/feninjer.com.br\\\/?p=6774\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=6774#primaryimage\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/destaque-35.jpg\",\"contentUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/destaque-35.jpg\",\"width\":586,\"height\":416},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/?p=6774#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/feninjer.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alta joalheria online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#website\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/\",\"name\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"description\":\"FENINJER+ 2026, a maior feira de joias da Am\u00e9rica Latina est\u00e1 de volta com o melhor do mercado joalheiro. \",\"publisher\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/feninjer.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#organization\",\"name\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-FENINJER.png\",\"contentUrl\":\"https:\\\/\\\/feninjer.com.br\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/cropped-FENINJER.png\",\"width\":1200,\"height\":354,\"caption\":\"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\"},\"image\":{\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/feninjer.com.br\\\/#\\\/schema\\\/person\\\/91f0190e9d6d36794ccc97cd9b5c85aa\",\"name\":\"comandante\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g\",\"caption\":\"comandante\"},\"url\":\"https:\\\/\\\/feninjer.com.br\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alta joalheria online - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/feninjer.com.br\/?p=6774","og_locale":"pt_BR","og_type":"article","og_title":"Alta joalheria online - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","og_description":"Joalherias inovam e entregam joias finas em sistema \u201cnet-a-porter\u201d Por Gabriel Moura Uma ideia que pode ajudar joalherias em todo o mundo a comercializar pe\u00e7as de maneira mais estrat\u00e9gica dentro do mundo digital. A Yoox Net-a-Porter, a varejista on-line, abriu uma nova se\u00e7\u00e3o de seu site dedicada a joias e rel\u00f3gios finos e grandes marcas […]","og_url":"https:\/\/feninjer.com.br\/?p=6774","og_site_name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","article_published_time":"2018-04-26T12:00:06+00:00","og_image":[{"width":586,"height":416,"url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/04\/destaque-35.jpg","type":"image\/jpeg"}],"author":"comandante","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"comandante","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/feninjer.com.br\/?p=6774#article","isPartOf":{"@id":"https:\/\/feninjer.com.br\/?p=6774"},"author":{"name":"comandante","@id":"https:\/\/feninjer.com.br\/#\/schema\/person\/91f0190e9d6d36794ccc97cd9b5c85aa"},"headline":"Alta joalheria online","datePublished":"2018-04-26T12:00:06+00:00","mainEntityOfPage":{"@id":"https:\/\/feninjer.com.br\/?p=6774"},"wordCount":366,"commentCount":0,"publisher":{"@id":"https:\/\/feninjer.com.br\/#organization"},"image":{"@id":"https:\/\/feninjer.com.br\/?p=6774#primaryimage"},"thumbnailUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/04\/destaque-35.jpg","keywords":["com\u00e9rcio eletr\u00f4nico","e-commerce","Joalheria","joias","luxo","plataforma digital","rel\u00f3gios"],"articleSection":["Atendimento & Vendas","Gest\u00e3o"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/feninjer.com.br\/?p=6774#respond"]}]},{"@type":"WebPage","@id":"https:\/\/feninjer.com.br\/?p=6774","url":"https:\/\/feninjer.com.br\/?p=6774","name":"Alta joalheria online - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","isPartOf":{"@id":"https:\/\/feninjer.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/feninjer.com.br\/?p=6774#primaryimage"},"image":{"@id":"https:\/\/feninjer.com.br\/?p=6774#primaryimage"},"thumbnailUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/04\/destaque-35.jpg","datePublished":"2018-04-26T12:00:06+00:00","breadcrumb":{"@id":"https:\/\/feninjer.com.br\/?p=6774#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/feninjer.com.br\/?p=6774"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/feninjer.com.br\/?p=6774#primaryimage","url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/04\/destaque-35.jpg","contentUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/04\/destaque-35.jpg","width":586,"height":416},{"@type":"BreadcrumbList","@id":"https:\/\/feninjer.com.br\/?p=6774#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/feninjer.com.br\/"},{"@type":"ListItem","position":2,"name":"Alta joalheria online"}]},{"@type":"WebSite","@id":"https:\/\/feninjer.com.br\/#website","url":"https:\/\/feninjer.com.br\/","name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","description":"FENINJER+ 2026, a maior feira de joias da Am\u00e9rica Latina est\u00e1 de volta com o melhor do mercado joalheiro. ","publisher":{"@id":"https:\/\/feninjer.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/feninjer.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/feninjer.com.br\/#organization","name":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina","url":"https:\/\/feninjer.com.br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/feninjer.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/11\/cropped-FENINJER.png","contentUrl":"https:\/\/feninjer.com.br\/wp-content\/uploads\/2023\/11\/cropped-FENINJER.png","width":1200,"height":354,"caption":"FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina"},"image":{"@id":"https:\/\/feninjer.com.br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/feninjer.com.br\/#\/schema\/person\/91f0190e9d6d36794ccc97cd9b5c85aa","name":"comandante","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3790bbeb3ae23d62416d50164c32bb36e52e11f5cd48d7b359d08e1bd6b621df?s=96&d=mm&r=g","caption":"comandante"},"url":"https:\/\/feninjer.com.br\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts\/6774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6774"}],"version-history":[{"count":0,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/posts\/6774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=\/wp\/v2\/media\/6776"}],"wp:attachment":[{"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feninjer.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/04\/din1055-richemon1.jpg\")
<\/p>\n