{"id":7179,"date":"2018-06-08T10:17:16","date_gmt":"2018-06-08T13:17:16","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=7179"},"modified":"2018-06-08T10:19:48","modified_gmt":"2018-06-08T13:19:48","slug":"experiencia-substitui-tempo-na-iwc","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=7179","title":{"rendered":"Experi\u00eancia substitui tempo na IWC"},"content":{"rendered":"
Em entrevista, o novo diretor da marca su\u00ed\u00e7a de rel\u00f3gios fala sobre as expectativas para o mercado brasileiro<\/h5>\n

Por <\/em>Juliana Bianchi<\/em><\/p>\n

\"\"<\/p>\n

Com a transfer\u00eancia de Alain dos Santos, que estava \u00e0 frente da\u00a0Montblanc\u00a0<\/strong>no Brasil desde 2013, para a \u00c1frica\u00a0do Sul, o posto de diretor geral foi ocupado pelo franc\u00eas Michel\u00a0Cheval, que nos \u00faltimos 10 anos respondeu pela dire\u00e7\u00e3o da\u00a0IWC\u00a0Schaffhausen<\/strong>\u00a0na Am\u00e9rica Latina, Caribe e M\u00e9xico.\u00a0Seu cargo, por sua vez, foi\u00a0assumido no \u00faltimo m\u00eas por Thomas Perini <\/strong>(foto)<\/strong>, <\/em>que esteve em S\u00e3o Paulo recentemente para apresentar os rel\u00f3gios da Cole\u00e7\u00e3o \u201cJubille\u201d,<\/strong>\u00a0para celebrar\u00a0os 150 anos da marca su\u00ed\u00e7a.\u00a0A seguir leia o que\u00a0novo diretor da IWC\u00a0conta sobre as\u00a0expectativas\u00a0da marca para o\u00a0mercado brasileiro:<\/p>\n


\nAK\u00a0Report:<\/strong>\u00a0O mercado de rel\u00f3gios su\u00ed\u00e7os est\u00e1 come\u00e7ando a se recuperar de anos dif\u00edceis. Poderia nos fazer uma an\u00e1lise do desempenho da IWC no mercado latino-americano nos \u00faltimos anos? Qual a expectativa da marca no Brasil?
\nThomas Perini:<\/strong>\u00a0Felizmente a IWC resistiu muito bem ao longo desses tempos dif\u00edceis, inclusive na Am\u00e9rica Latina. Nos \u00faltimos anos, conseguimos ter um forte posicionamento entre as principais marcas rel\u00f3gios de luxo na regi\u00e3o. H\u00e1 um potencial grande e real no Brasil, provavelmente o maior da Am\u00e9rica Latina, e continuaremos a trabalhar e investir no mercado. \u00c9 claro que ainda existem muitos fatores externos (pol\u00edticos, econ\u00f4micos,\u00a0etc) que podem influenciar fortemente o mercado e devem ser levados em considera\u00e7\u00e3o.<\/em><\/p>\n


\nAK\u00a0Report:<\/strong>\u00a0Como a IWC est\u00e1 posicionada no grupo\u00a0Richemont?
\nPerini:<\/strong>\u00a0Globalmente, a IWC alcan\u00e7ou resultados muito bons e positivos, especialmente gra\u00e7as a um forte desempenho da rede de varejo, um desenvolvimento eficiente da linha de alta relojoaria (especialmente dos modelos com calend\u00e1rio perp\u00e9tuo) e de um posicionamento de pre\u00e7o muito competitivo nas cole\u00e7\u00f5es de entrada, que no Brasil \u00e9 cole\u00e7\u00e3o\u00a0Pilot\u00a0(que tem pre\u00e7os a partir de R$ 17.900).<\/em><\/p>\n


\nAK Report:<\/strong> Quais os best sellers<\/em> no Brasil? O mercado acompanha a tend\u00eancia global?
\nPerrini:<\/strong> A cole\u00e7\u00e3o mais vendida aqui \u00e9 a Pilot (foto). Mas devo dizer, que em valor, ela n\u00e3o corresponde realmente \u00e0 tend\u00eancia global. Sentimos que a clientela brasileira \u00e9 mais voltada para modelos esportivos e f\u00e1ceis de usar em qualquer circunst\u00e2ncia do dia a dia. Enquanto mundialmente os preferidos s\u00e3o os modelos mais cl\u00e1ssicos, como o Portugieser e Portofino.<\/em><\/p>\n

\"\"
Rel\u00f3gio da cole\u00e7\u00e3o Pilot da IWC Schaffhausen<\/figcaption><\/figure>\n


\nAK Report:<\/strong> Entre os clientes da IWC, qual a porcentagem de mulheres, uma vez que a marca s\u00f3 lan\u00e7ou produtos femininos recentemente?
\nPerrini:<\/strong> Eu diria que h\u00e1, em m\u00e9dia, de 10% a 15%.<\/em><\/p>\n


\nAK Report:\u00a0<\/strong>Voc\u00ea\u00a0acredita\u00a0que a\u00a0gera\u00e7\u00e3o\u00a0Z\u00a0usar\u00e1\u00a0rel\u00f3gios? O que a marca est\u00e1 fazendo para alcan\u00e7ar os millennials<\/em>?
\nPerini:<\/strong>\u00a0Estamos convencidos de que os millennials e a gera\u00e7\u00e3o Z usar\u00e3o, amar\u00e3o e colecionar\u00e3o rel\u00f3gios. O maior desafio ser\u00e1 como transmitir essa paix\u00e3o e interesse para eles. O caminho da comunica\u00e7\u00e3o certamente mudar\u00e1 completamente e toda marca ter\u00e1 de encontrar o modo mais adequado de transmitir seu DNA, conciliando modernidade e tradi\u00e7\u00e3o.<\/em><\/p>\n


\nAK Report:\u00a0<\/em><\/strong>No final do\u00a0ano, a IWC\u00a0abriu\u00a0o\u00a0seu\u00a0pr\u00f3prio\u00a0bar\u00a0em\u00a0Genebra. Podemos esperar isso tamb\u00e9m no Brasil?\u00a0Que\u00a0outras\u00a0experi\u00eancias\u00a0o IWC\u00a0est\u00e1\u00a0usando\u00a0para se\u00a0conectar\u00a0com\u00a0seu\u00a0p\u00fablico?
\nPerini:\u00a0<\/em><\/strong>Com\u00a0certeza\u00a0multiplicaremos\u00a0essas\u00a0experi\u00eancias\u00a0e\u00a0os\u00a0pontos\u00a0de\u00a0<\/em>contato\u00a0com\u00a0nossos
\n<\/em>clientes.Mas\u00a0adaptaremos\u00a0nossas\u00a0ideias\u00a0\u00e0\u00a0cultura\u00a0e\u00a0<\/em>desejos\u00a0locais.\u00a0Foi\u00a0um bar\u00a0em\u00a0Genebra, mas pode ser qualquer outra coisa em outros pa\u00edses. A experi\u00eancia se tornar\u00e1 uma das coisas que os clientes mais procurar\u00e3o. Em rela\u00e7\u00e3o h\u00e1 algumas d\u00e9cadas, quase n\u00e3o estamos vendendo mais “tempo”, mas emo\u00e7\u00f5es, sonhos e experi\u00eancias.<\/p>\n

<\/em>AK Report:<\/strong>\u00a0H\u00e1\u00a0planos\u00a0para\u00a0ampliar\u00a0as\u00a0vendas\u00a0online\u00a0ou\/e\u00a0abrir\u00a0novas\u00a0lojas\u00a0f\u00edsicas
\nPerini:<\/strong>\u00a0H\u00e1\u00a0pouco\u00a0mais\u00a0de\u00a0seis\u00a0meses\u00a0ativamos\u00a0a\u00a0plataforma\u00a0de
\n<\/em>e-commerce\u00a0nos\u00a0Estados\u00a0Unidos. E no\u00a0futuro, com certeza desenvolveremos outras plataformas de com\u00e9rcio eletr\u00f4nico em outros pa\u00edses, prioritariamente nos mercados onde h\u00e1 alta penetra\u00e7\u00e3o digital, como \u00e9 o caso do Brasil.\u00a0<\/em><\/p>\n

\u00a0<\/em><\/p>\n

Fonte:<\/strong> Angela Klinke Report<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Em entrevista, o novo diretor da marca su\u00ed\u00e7a de rel\u00f3gios fala sobre as expectativas para o mercado brasileiro Por Juliana Bianchi Com a transfer\u00eancia de Alain dos Santos, que estava \u00e0 frente da\u00a0Montblanc\u00a0no Brasil desde 2013, para a \u00c1frica\u00a0do Sul, o posto de diretor geral foi ocupado pelo franc\u00eas Michel\u00a0Cheval, que nos \u00faltimos 10 anos […]<\/p>\n","protected":false},"author":1,"featured_media":7182,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[128],"tags":[1551,191,1552,651,786,1550],"class_list":["post-7179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-olho","tag-colecao-jubille","tag-e-commerce","tag-iwc-schaffhausen","tag-millennials","tag-relogios","tag-thomas-perini"],"yoast_head":"\nExperi\u00eancia substitui tempo na IWC - 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