{"id":8000,"date":"2018-07-11T12:31:58","date_gmt":"2018-07-11T15:31:58","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=8000"},"modified":"2018-07-11T12:31:58","modified_gmt":"2018-07-11T15:31:58","slug":"o-uso-inadequado-dos-diminutivos-na-joalheria","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=8000","title":{"rendered":"O uso inadequado dos diminutivos na joalheria"},"content":{"rendered":"
A equipe de vendas deve abolir termos pejorativos como \u2018brinquinhos\u2019, \u2018pulseirinhas\u2019, \u2018correntinhas\u2019 quando se referem \u00e0 uma joia de ouro<\/h5>\n

Por Erica Mendes<\/em><\/p>\n

\"\"<\/p>\n

Sabe aquela frase \u2018voc\u00ea est\u00e1 t\u00e3o bonitinho hoje\u2019 que, na verdade, quer dizer \u2018voc\u00ea n\u00e3o est\u00e1 bonito\u2019, quase um \u2018feio arrumadinho\u2019?\u00a0 Pois \u00e9, o uso do diminutivo, muitas vezes, pode ter conota\u00e7\u00e3o pejorativa, inclusive, alguns dicion\u00e1rios<\/a> j\u00e1 trazem, al\u00e9m da raiz, da etimologia e do significado da palavra, a sua aplica\u00e7\u00e3o em express\u00f5es populares. Isso implica em dizer que \u2018um brinquinho\u2019 pode n\u00e3o ser entendido, por exemplo, como um valioso brinco de ouro 18k<\/strong> de tamanho pequeno.<\/p>\n

O fato \u00e9 que durante a venda, toda e qualquer palavra ou express\u00e3o que possa ter uma conota\u00e7\u00e3o diferente<\/strong> do que realmente \u00e9 deve ser totalmente abolida, como \u00e9 o caso de diminutivos.<\/strong><\/p>\n

A comunica\u00e7\u00e3o correta com o cliente \u00e9 o caminho do sucesso<\/strong> em vendas e isto n\u00e3o \u00e9 diferente para quem comercializa joias. O vendedor deve escolher, cuidadosamente, o conte\u00fado de suas argumenta\u00e7\u00f5es e a forma como as ideias s\u00e3o apresentadas, pois pequenos detalhes podem fazer uma enorme diferen\u00e7a.<\/strong><\/p>\n

Em uma joalheria, o uso inadequado de \u2018pulseirinha\u2019, \u2018correntinha\u2019, \u2018brinquinho\u2019, denota a ideia de pouco valor<\/strong>, de inferioridade. Quando um vendedor diz \u2018vou lhe mostrar um brinquinho que acabou de chegar\u2019, o cliente pode se sentir inferiorizado<\/strong>, pois ele n\u00e3o quer um \u2018brinquinho qualquer\u2019, mas sim \u2018um brinco de ouro 18k\u2019,<\/strong> independentemente do tamanho ou do valor.<\/p>\n

As joias s\u00e3o, muitas vezes, objetos pequenos, e mesmo assim, bastante valiosos<\/strong>. Elas s\u00e3o confeccionadas com metais nobres e gemas preciosas,<\/strong> ou seja, suas mat\u00e9rias-primas, por si s\u00f3, j\u00e1 despertam um certo fasc\u00ednio. Portanto, n\u00e3o importa o valor da joia, para o cliente \u00e9 ouro, \u00e9 precioso e tem valor.<\/strong> Assim, quando o cliente pedir para ver um \u2018anelzinho\u2019, o vendedor apresenta um \u2018anel delicado\u2019. Se o interesse for por um \u2018brinquinho\u2019, ele oferece \u2018 brincos infantis\u2019, ou ainda, se o pedido for para ver as \u2018correntinhas\u2019, ele mostra as \u2018correntes leves\u2019.<\/p>\n

O diminutivo expressado pelo cliente tem outro significado<\/strong><\/p>\n

Quando o cliente entra na joalheria e usa palavras no diminutivo, ele est\u00e1, na verdade, tentando dizer que quer gastar pouco. Cabe ao vendedor entender esta maneira de comunica\u00e7\u00e3o e valorizar o ato da compra da joia.<\/p>\n","protected":false},"excerpt":{"rendered":"

A equipe de vendas deve abolir termos pejorativos como \u2018brinquinhos\u2019, \u2018pulseirinhas\u2019, \u2018correntinhas\u2019 quando se referem \u00e0 uma joia de ouro Por Erica Mendes Sabe aquela frase \u2018voc\u00ea est\u00e1 t\u00e3o bonitinho hoje\u2019 que, na verdade, quer dizer \u2018voc\u00ea n\u00e3o est\u00e1 bonito\u2019, quase um \u2018feio arrumadinho\u2019?\u00a0 Pois \u00e9, o uso do diminutivo, muitas vezes, pode ter conota\u00e7\u00e3o […]<\/p>\n","protected":false},"author":1,"featured_media":8002,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12,6],"tags":[1733,582,535,1732,309,331,664,363,585],"class_list":["post-8000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento-e-vendas","category-gestao","tag-argumentacao","tag-atendimento","tag-comunicacao","tag-diminutivo","tag-ouro","tag-pedras-preciosas","tag-valor","tag-vendas","tag-vendedor"],"yoast_head":"\nO uso inadequado dos diminutivos na joalheria - 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