{"id":8074,"date":"2018-07-16T12:15:59","date_gmt":"2018-07-16T15:15:59","guid":{"rendered":"https:\/\/feninjer.com.br\/?p=8074"},"modified":"2018-07-16T12:15:59","modified_gmt":"2018-07-16T15:15:59","slug":"chanel-contratou-medica-de-mentirinha-para-receitar-joias-as-pacientes","status":"publish","type":"post","link":"https:\/\/feninjer.com.br\/?p=8074","title":{"rendered":"Chanel contratou m\u00e9dica \u2018de mentirinha\u2019 para receitar joias \u00e0s pacientes"},"content":{"rendered":"<h5>A grife francesa investiu na experi\u00eancia l\u00fadica com o seu Coco Lab tempor\u00e1rio no Le Bon March\u00e9, em Paris<\/h5>\n<p><em>Por Erica Mendes<\/em><\/p>\n<figure id=\"attachment_8075\" aria-describedby=\"caption-attachment-8075\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8075\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Coco-Lab-Foto-Eugenie-Baschet.jpg\" alt=\"\" width=\"600\" height=\"389\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Coco-Lab-Foto-Eugenie-Baschet.jpg 640w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Coco-Lab-Foto-Eugenie-Baschet-570x370.jpg 570w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Coco-Lab-Foto-Eugenie-Baschet-300x195.jpg 300w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Coco-Lab-Foto-Eugenie-Baschet-600x389.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-8075\" class=\"wp-caption-text\">Coco Lab | Foto: Eugenie Baschet<\/figcaption><\/figure>\n<p>A <strong>Chanel<\/strong> acredita que tem a cura para as mulheres obcecadas por sua <strong>cole\u00e7\u00e3o de joias<\/strong> mais vendidas, a <strong>Coco Crush<\/strong>. A grife francesa montou uma pop-up apelidada de <strong>Coco Lab<\/strong> na loja de departamento parisiense Le Bon March\u00e9 Rive Gauche, entre os dias 2 e 24 de junho, para apresentar suas pe\u00e7as em um formato l\u00fadico e totalmente inovador.<\/p>\n<p>Uma m\u00e9dica \u2018de mentirinha\u2019 recebia o \u2018paciente\u2019 e realizava uma s\u00e9rie de \u2018exames\u2019 (de vista, cardiol\u00f3gico, testes no microsc\u00f3pio, &#8230;) para avaliar o grau do seu<strong> \u2018v\u00edcio\u2019 em Chanel<\/strong>, baseados na sua personalidade e no seu estilo, antes de prescrever uma <strong>receita de an\u00e9is, pulseiras, pingentes e brincos<\/strong> para ele experimentar.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8076\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Foto-Medica.jpg\" alt=\"\" width=\"600\" height=\"739\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Foto-Medica.jpg 1080w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Foto-Medica-570x702.jpg 570w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Foto-Medica-244x300.jpg 244w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Foto-Medica-768x946.jpg 768w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Foto-Medica-832x1024.jpg 832w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Foto-Medica-600x739.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8077\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/foto-remedio.png\" alt=\"\" width=\"600\" height=\"692\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/foto-remedio.png 520w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/foto-remedio-260x300.png 260w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8078\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/foto-teste-cardiaco.png\" alt=\"\" width=\"600\" height=\"728\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/foto-teste-cardiaco.png 495w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/foto-teste-cardiaco-247x300.png 247w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>A divulga\u00e7\u00e3o do<strong> Coco Lab<\/strong> tamb\u00e9m seguiu o tom l\u00fadico, convidando os clientes a \u2018descobrir o n\u00edvel de depend\u00eancia pelas<strong> joias Coco Crush<\/strong>\u2019 com a chamada \u2018a tenta\u00e7\u00e3o de uma<strong> joia Coco Crush<\/strong> pode rapidamente se transformar em uma obsess\u00e3o\u2019. Segundo <strong>Fr\u00e9d\u00e9ric Grangi\u00e9<\/strong>, chefe da divis\u00e3o de rel\u00f3gios e joias da marca, \u201ceste conceito, que \u00e9 muito alegre e incomum, \u00e9 uma maneira de mostrar que voc\u00ea pode desenvolver uma cole\u00e7\u00e3o ic\u00f4nica cl\u00e1ssica como <strong>Coco Crush<\/strong> de uma forma que seja ao mesmo tempo s\u00e9ria e bem-humorada\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8079\" src=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Foto-obsessao.jpg\" alt=\"\" width=\"600\" height=\"749\" srcset=\"https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Foto-obsessao.jpg 1080w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Foto-obsessao-570x712.jpg 570w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Foto-obsessao-240x300.jpg 240w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Foto-obsessao-768x959.jpg 768w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Foto-obsessao-820x1024.jpg 820w, https:\/\/feninjer.com.br\/wp-content\/uploads\/2018\/07\/Foto-obsessao-600x749.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Para <strong>Catherine Newey<\/strong>, diretora de compras da<strong> Le Bon March\u00e9<\/strong>, essa loja tempor\u00e1ria que imita um consult\u00f3rio m\u00e9dico foi projetada para surpreender o cliente. &#8220;\u00c9 perturbadora, o que torna a experi\u00eancia ainda mais memor\u00e1vel&#8221;, disse ela.<\/p>\n<p>\u201cA experi\u00eancia faz parte do DNA da Le Bon March\u00e9 e esta \u00e9 uma demonstra\u00e7\u00e3o muito boa do tipo de experi\u00eancia que<strong> cria um v\u00ednculo com nossos clientes<\/strong>, que n\u00e3o necessariamente v\u00eam apenas para comprar, mas tamb\u00e9m para <strong>descobrir, aprender e se divertir<\/strong>, Newey acrescentou.<\/p>\n<p>Os \u2018rem\u00e9dios\u2019, que variavam entre 2.150 euros (<strong>anel com motivos acolchoados de ouro amarelo<\/strong>) \u00e0 120.000 euros (<strong>pulseira de diamantes<\/strong>), foram \u2018prescritos\u2019, em sua maioria, para as mulheres que compram<strong> joias<\/strong> para uso pr\u00f3prio. \u201cAs mulheres que refletem o esp\u00edrito da nossa casa compram muito para si mesmos, e isso vale para todas as nossas cole\u00e7\u00f5es joias, incluindo a alta joalheria\u201d, finalizou Grangi\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A grife francesa investiu na experi\u00eancia l\u00fadica com o seu Coco Lab tempor\u00e1rio no Le Bon March\u00e9, em Paris Por Erica Mendes A Chanel acredita que tem a cura para as mulheres obcecadas por sua cole\u00e7\u00e3o de joias mais vendidas, a Coco Crush. A grife francesa montou uma pop-up apelidada de Coco Lab na loja [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[102,6],"tags":[371,491,1714,1757,535,1760,456,201,1758,1756,1759,986,870],"class_list":["post-8074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-e-marketing","category-gestao","tag-marketing","tag-chanel","tag-coco-crush","tag-coco-lab","tag-comunicacao","tag-consultorio","tag-experiencia","tag-joias","tag-le-bon-marche","tag-ludico","tag-medico","tag-paris","tag-receita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chanel contratou m\u00e9dica \u2018de mentirinha\u2019 para receitar joias \u00e0s pacientes - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feninjer.com.br\/?p=8074\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chanel contratou m\u00e9dica \u2018de mentirinha\u2019 para receitar joias \u00e0s pacientes - FENINJER+ 2026 | A Maior Feira de Joias da Am\u00e9rica Latina\" \/>\n<meta property=\"og:description\" content=\"A grife francesa investiu na experi\u00eancia l\u00fadica com o seu Coco Lab tempor\u00e1rio no Le Bon March\u00e9, em Paris Por Erica Mendes A Chanel acredita que tem a cura para as mulheres obcecadas por sua cole\u00e7\u00e3o de joias mais vendidas, a Coco Crush. 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